Digital Management How ChatGPT Will Impact Digital Marketing

How ChatGPT Will Impact Digital Marketing

Image source: Pixabay   It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else in the world, ChatGPT has also started to influence digital marketing. …

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Digital Management Hybrid work: Culture change required

Hybrid work: Culture change required

Image source: Pixabay   A successful hybrid work model means updating traditional notions of workplace culture. Here’s how to build an environment that supports collaboration, productivity, and employee engagement. Hybrid work has set new standards in the workplace. But many companies have not realized the full potential of a hybrid environment, primarily because they are …

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Digital Management Digital Marketing Strategies That Can Improve Customer Retention

Digital Marketing Strategies That Can Improve Customer Retention

Image source: Pixabay   What happens if you gain 10 new customers but lose 20 from your existing client base? The net result clearly isn’t positive, and if the trend continues, your company’s market share will shrink. Even if your net results were break-even, the business isn’t growing its revenue. In the long term, this …

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General Artificial intelligence and video: 3 business benefits

Artificial intelligence and video: 3 business benefits

Image source: Pixabay   These days, artificial intelligence (AI) is everywhere. Programs like ChatGPT have taken the world by storm, highlighting the demand for AI-driven capabilities across a broad range of industries. But for those in the security field, AI – in the form of video analytics – has been a fact of life for …

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Digital Management ChatGPT and beyond: AI and the customer experience

ChatGPT and beyond: AI and the customer experience

Image source: Pixabay   Artificial intelligence (AI) is already transforming the way businesses operate and interact with their customers. One particularly impactful application is generative AI, which can generate content such as blog posts, social media posts, product descriptions, and imagery. ChatGPT is one such generative AI tool. It leverages a combination of deep neural …

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Digital Management 3 technologies that boost organizational resilience

3 technologies that boost organizational resilience

Image source: Pixabay   When planning for 2023, many business leaders based their decisions on one core goal: building a resilient business model. And amidst an economic downturn and continuing recovery from the pandemic, today’s CIOs have plenty of challenges to contend with. Customer retention, employee engagement, and IT bandwidth are three issues holding back …

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Event E-Commerce Week 2023

E-Commerce Week 2023

4 days of pure e-commerce   At E-Commerce Week, learn the most successful strategies of well-known online experts, exchange secret tactics for more leads, customers, and sales, and tell industry leaders about the challenges you and your online business are currently facing. For one week, from March 20 to March 23, you can expect over …

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E-Commerce Realizing the full potential of customer data

Realizing the full potential of customer data

Image source: Pixabay   To be successful in retail and e-commerce in the long term, you need to know what your customers want and respond to them in a targeted way. Although numerous data sources promise insights, their full potential is not so easy to tap. IBM iX explains why Customer Data Platforms (CDPs) are …

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Event Sustainability as a success factor: Innovative ways to transform

Sustainability as a success factor: Innovative ways to transform

  Learn from experts how to make your organization sustainable and future-proof, and how innovative technologies and business models can help. Learn from best practices and thought leaders on how to prepare your organization for the challenges of the 21st century. The Sustainability Summit is a premier conference focused on sustainability and business transformation. The …

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Chatbot 9 ways ChatGPT will help CIOs

9 ways ChatGPT will help CIOs

Image source: Pixabay   You’ve probably had a conversation about ChatGPT recently; maybe you’ve even played around with this buzzed-about new AI tool. ChatGPT reportedly reached 100 million users in January. We decided to ask our community of experts how they envision this tool helping CIOs and IT leaders tackle challenges big and small. Tod Loofbourrow, CEO …

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Career How to ask for a raise in an economic downturn

How to ask for a raise in an economic downturn

Image source: Pixabay   The economic situation since the pandemic has not improved, thanks to supply chain issues, inflation, continued jolts in the stock market, and the prolonged Russian-Ukraine conflict. Given the grim circumstances, organizational leaders are preparing for tougher times ahead. Right now, leaders are looking to cut costs. This can include reductions in …

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Career How to find a job in AI industry? Experts share their tips

How to find a job in AI industry? Experts share their tips

Image source Pixabay   The hype surrounding ChatGPT and new search engines from Google and Microsoft is intensifying interest in artificial intelligence across many sectors. The AI industry is vast, encompassing not only buzzy chatbots and conversational search engines but also things like self-driving vehicles. The excitement around OpenAI’s ChatGPT has already prompted some companies to consider …

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Event Cologne agency club – powered by GründerFinanz & HISCOX

Cologne agency club – powered by GründerFinanz & HISCOX

On 28. February we would happy to invite you to our event – Cologne agency club – powered by GründerFinanz & HISCOX!   Kölner agenturclub – powered by GründerFinanz & HISCOX is a series of events at which Cologne agencies exchange views on current topics of the industry and Cologne as an agency location. The aim …

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General Security automation: 4 factors to consider

Security automation: 4 factors to consider

Image source: Pixabay   Security automation is like a wedding. You can make it as big and grandiose as you want it to be – if you have the budget. There are hundreds of ways to leverage security automation to simplify tedious processes. For instance, improving the detection of and response to security threats, and freeing …

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Entrepreneurship The Gamified tool to empower Gen Z Learners for Self-Learning

The Gamified tool to empower Gen Z Learners for Self-Learning

  Introduction The new generation, Gen Z, is growing up in a highly technological and fast-paced environment. As a result, their learning needs have changed, and traditional teaching methods may not be enough to keep them engaged and motivated. The Qizify tool is an innovative solution that aims to empower Gen Z learners to self-learn …

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General Customers open to retail innovations

Customers open to retail innovations

Almost half of German consumers have a positive attitude toward the ongoing digitization of bricks-and-mortar retail, while around a third view it rather neutrally. More customers are also interested in new technologies than they have been able to try out so far.   Image source: Pixabay   Handelskommunikation (IDH), for which a total of 6,781 …

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General Amazon fails with cashierless supermarket – what’s next?

Amazon fails with cashierless supermarket – what’s next?

Amazon has surprisingly not achieved overwhelming success in stationary retail in recent years. Its “just walk out” cashierless technology was supposed to revolutionize shopping in the U.S. supermarket and launch a major expansion in brick-and-mortar grocery. However, the company had to spend about $720 million in the fourth quarter of 2022 to scale back its …

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General 5 ways leaders can maximize the value of digital transformation

5 ways leaders can maximize the value of digital transformation

Image source: Pixabay   Technology has been growing exponentially for years, doubling by various measures every two years. Industry experts predict digital transformation activities to exceed 3,700B by 2030, with a compound annual growth rate (CAGR) of 23.6 percent. Given this growth rate, business leaders must continuously improve leadership talent, strategic partnerships, and organizational capabilities. Broad interest in …

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Event E-commerce and Packaging Live Talk

E-commerce and Packaging Live Talk

What must shipping packaging be able to do? In the live talk of the packaging magazine and interpack on 15.02.2023, they want to talk about the challenges that the boom in e-commerce poses for packers and suppliers. What difficulties is the industry facing? What can be done in terms of sustainability and what innovations are …

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Event A new episode of the imPULS Forum Antalis Verpackungen

A new episode of the imPULS Forum Antalis Verpackungen

People’s shopping behavior has changed significantly in recent years. The mail-order business is booming. And with it, the challenges for companies are growing. Shipping speed, parcel volumes, CO2 emissions, sustainability – issues that are becoming increasingly important. That is why these problems should be considered among high-quality experts in the area of e-commerce. The topic …

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