Image source: Pixabay It’s been two years since The Harris Poll tried to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the …
Image source: Pixabay The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at …
Image source: Pixabay The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to …
Image source: Pixabay Reports of mass layoffs are all over the headlines these days. As of April 2023, job cuts rose to 270,416—an increase of 396% from the same period a year ago. The tech sector, in particular, has taken a bruising, with 102,391 jobs slashed this year so far, an increase of 38,487%. The …
Image source: Pixabay During the height of the pandemic, consumer behavior changed at an unprecedented rate, resulting in the consolidation of ten years’ worth of e-commerce growth into just ninety days. Shoppers of all ages including millennials, generation Z and older shoppers turned to their devices to purchase groceries, clothing, and home furnishings. The …
Review of the interpack trade fair: The E-Commerce Institute, represented by the head of the institute Prof. Geibel and a project manager of the institute, Victoria Frings, had the opportunity to give an exciting live lecture on social commerce at the Interpack trade fair 2023 on Friday, 05.05.2023. The talk was also recorded on live …
Image source: Pixabay Since the start of the industrial revolution, there have been threats that new machines – from mechanized looms to microchips – would usurp human jobs. For the most part, the humans have prevailed. Now, say some experts, with AI ubiquity on the horizon, the threat’s being realized: the robots really are …
Image source: Pixabay The top two obstacles to growth are winning new customers and building people capacity who are doing well by doing good. To help you with the first obstacle, we wanted to share how our Growth CFOs think about eCommerce. We learn a lot when working with CMOs and marketing experts. As …
The interpack trade fair: Conserving resources through digital technologies – Social Commerce. How digital transformations and innovations contribute to a sustainable supply chain. The Interpack trade show in Düsseldorf is the world’s most important packaging and related industries event. From May 04 to 10, 2023, experts and companies will meet here to learn about and …
Due to the intense change in online commerce, companies seek innovative solutions to better market their products and services. One method that is becoming increasingly important is using headless CMS systems in the e-commerce sector. The following article offers a deep insight into headless CMS systems and their importance. Headless CMS systems: developments and significance …
Image source: Pixabay “As an AI language model, I don’t have a body, but I know how important comfortable clothing is during pregnancy,” reads an Amazon review for pregnancy pants. The first words – in the original English they read “As an AI language model” – make it immediately clear that this review was …
Image source: Pixabay Recent advancements in artificial intelligence (AI) have made the technology more accessible in everyday use, thrusting AI to the forefront in nearly every industry. Executives want to know how they can use AI to optimize and streamline operations, grow their businesses, and increase revenue. Employees want to know how AI …
Image source: Pixabay While artificial intelligence (AI) has been gaining momentum for the past few decades, large language models (LLMs) like GPT-4 have created an explosion of interest from users wondering how they can support digital transformation. As a result of this popularity, Reuters predicts that the ChatGPT deep learning stack, upon which GPT-4 was based, will generate …
As part of her master’s degree at the Fresenius University of Applied Sciences in Cologne, alumna Victoria Frings wrote an outstanding master’s thesis in the field of digital innovation and development entitled: “Social commerce and its future development in the beauty industry with a focus on TikTok and Instagram as key platforms.” The thesis deals …
Recap of the Startup Breakfast At the Startup Breakfast in Cologne, which took place at the company Railslove, around 40 participants met to benefit from the experiences and tips of successful entrepreneurs. Tim Schneider and Jan Kus welcomed the event. This was followed by an intensive discussion with Felix Holzapfel from QuovaBiz and Monika Hauck …
Reasons why an AI chatbot should be integrated into customer communication – successful examples from practice AI chatbots are on the rise – but what’s behind the “AI”? An AI chatbot is an application that uses artificial intelligence (AI) to converse with humans in natural language. Users can ask questions in a chat window …
Image source: Pixabay Microchips aren’t just in phones and computers. Today, these little pieces of silicon lie beneath the hood of everything from hairdryers and washing machines to electric vehicles and fighter jets. As a result, they’re absolutely critical to the global economy and nations are now realising that the countries with the smartest …
Image source: Globe Fuel Cell System Introduction: The importance of green technologies and innovations in sustainability has increased enormously in recent years. There is a clear shift towards environmentally friendly alternatives. In the mobility sector, Green-tech and development play a crucial role in ensuring sustainable mobility. This article will take a closer look at the …
Starting point When we started to create our first e-commerce startup in August 2022, our mission was clear: We want to help the great startups of our country & their innovative products to get more exposure and make them more easily accessible to the end customers. With the launch in November 2022 of “CxS – …
Image source: Pixabay Marketing is a dynamic and ever-changing field, and businesses that don’t keep up with the latest trends risk getting left behind. As we head into 2023, there are several significant changes taking place that will shape the marketing environment. Vericast has identified 14 trends that will shape marketing in the coming …