Category: Digital Management

Digital Management The “E-Commerce Code” – how to steer your online shop to success

The “E-Commerce Code” – how to steer your online shop to success

The E-commerce Code is a strategy and work program for e-commerce businesses. This program can set in motion a flywheel for more growth and success in e-commerce. However, the E-commerce Code is also an indicator-based management tool for e-commerce companies. In this first part of a series of articles, the “E-commerce Code” is developed as …

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Digital Management 3 Questions for Sascha Hoffmann about Digital Product Management

3 Questions for Sascha Hoffmann about Digital Product Management

Prof. Dr. Sascha Hoffmann is Professor of Online Management at the Fresenius University of Applied Sciences in Hamburg. His edited volume “Digital Product Management” was recently published by Springer Gabler. Interview Dear Mr. Hoffmann – “Digital product management” is an abstract term for some people at first. Give us an example to make it concrete …

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Digital Management How to prepare for the future of work

How to prepare for the future of work

  Yesterday’s models are not up to the challenges of today. Without a bold new approach for tomorrow, companies will not survive. The challenge – and the opportunity – for companies Talent shortages, digital innovation, and evidence of the effectiveness of remote work have brought to light an uncomfortable reality: companies, by and large, rely …

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Content Marketing Why you should use YouTube Shorts in 2022

Why you should use YouTube Shorts in 2022

Imagine having the attention of 15 billion media impressions without lifting a single finger. No complex strategies and not one single Zoom meeting. Sounds too good to be true? For Ocean Breeze this situation became reality. But how did this happened? What could possibly lead to such a great effect? The answer was one TikTok …

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Digital Management Quantum Computers Do Not Pose an Existential Threat to Bitcoin (Part 2)

Quantum Computers Do Not Pose an Existential Threat to Bitcoin (Part 2)

Quantum computing – an existential threat to Bitcoin? You can find the first part of this article here. This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice. Nothing contained in this document constitutes a solicitation, recommendation, or endorsement to buy Bitcoin. …

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Digital Management Quantum Computers Do Not Pose an Existential Threat to Bitcoin (Part 1)

Quantum Computers Do Not Pose an Existential Threat to Bitcoin (Part 1)

This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice. Nothing contained in this document constitutes a solicitation, recommendation, or endorsement to buy Bitcoin. Because I am personally invested in Bitcoin, any current or future vulnerability in the Bitcoin network intrigues me. …

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Digital Management The online store as a brand 

The online store as a brand 

The online store as a brand  When shopping on the Internet, consumers are often confronted with a veritable flood of offers and information. This not infrequently results in individual overload. Consumers therefore like to orient themselves to branded products, as these make a promise of quality through their familiarity and thus reduce the perceived risk …

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Digital Management How do customer reviews convince when buying online?

How do customer reviews convince when buying online?

Trust and orientation – How do customer reviews convince when buying online? Whether at Amazon, Tripadvisor or Lieferando – those who consume on the Internet can fall back on countless customer reviews. These have now been examined in detail by Prof. Dr. Sascha Hoffmann, Professor of Business Administration and Online Management, and psychologist and lecturer …

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Digital Management International E-Commerce, Shipping and the environment, in the context of Covid-19

International E-Commerce, Shipping and the environment, in the context of Covid-19

International E-Commerce in the context of Covid-19 An interview on international e-commerce, shipping and the environment as part of Covid-19. The online world accelerated digital purchases and opened the doors to international markets, creating both positive and negative outcomes for the environment. What are the main reasons for a skyrocketed international e-commerce?  Globally, the pandemic …

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Digital Management Reasons and consequences of the impending cookie calypse

Reasons and consequences of the impending cookie calypse

Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …

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Digital Management Christmas business: The right preparation for your online store

Christmas business: The right preparation for your online store

How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …

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Digital Management Alumni in Focus 2/2

Alumni in Focus 2/2

Alumna Sunny Uyen Le successfully completed her master’s degree in Digital Management at the Fresenius University of Applied Sciences in Cologne this year. What motivated you to study Digital Management back then? And where is she now in her career? In the following, she provides a few insights. Read here Part Two.

career Alumni in Focus 1/2

Alumni in Focus 1/2

Alumna Sunny Uyen Le successfully completed her master’s degree in Digital Management at the Fresenius University of Applied Sciences in Cologne this year. What motivated you to study Digital Management back then? And where is she now in her career? In the following, she provides a few insights.

Digital Management International Scientific-Practical Conference 2021: first full papers submitted

International Scientific-Practical Conference 2021: first full papers submitted

Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, the East European University (Georgia) and its partner Fresenius University of Applied Sciences (Germany) will organize the International Scientific-Practical Conference 2021 with the aim of: evaluating the Covid 19 pandemic and post-pandemic environment and identifying opportunities for digital management. Topics …

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Digital Management Alumni in focus

Alumni in focus

Alumnus Yair Bustos successfully completed his master’s degree in Digital Management at the Fresenius University of Applied Sciences in Cologne this year. What motivated him to study digital management back then? And where does he stand on his path today? Click here for his story!

Digital Management Digital Management – The English-language Master’s program at HSF

Digital Management – The English-language Master’s program at HSF

Studying at the Fresenius University of Applied Sciences in Cologne International, English-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and …

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Digital Management Digital Management (M.A.) – Online Information Night on July 28

Digital Management (M.A.) – Online Information Night on July 28

With the study program Digital Management (M.A.) in English, we train you to become an expert for digital change processes within companies and organizations. Because well-trained professionals who can take on this elementary management task are increasingly in demand in all sectors of the economy. Join us at the next online information evening and see for yourself!

Digital Management Digital Management (M.A.) at Fresenius University of Applied Sciences

Digital Management (M.A.) at Fresenius University of Applied Sciences

International, english-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and strategies adapted to the change are required in order to …

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Digital Management Research Plus on the topic of e-commerce

Research Plus on the topic of e-commerce

E-Commerce Institute visits Research Plus   Prof. Dr. Richard Geibel and Robin Kracht from the E-Commerce Institute will talk about “Progressive Web Apps” on Wednesday, June 9 at 18:30. In this article you will already learn exciting info! Join here for free!   E-commerce is booming – and has been for a long time, but …

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Digital Management Why technology competence is a growth driver for companies

Why technology competence is a growth driver for companies

Companies that use technology strategically to achieve their business goals have a positive growth forecast for this year. That’s according to a new study by ThoughtWorks. But why does Germany lag behind in a country comparison? Where are the most technology-savvy companies located? Which technology sectors deserve special attention? Find out in the following article!