Category: Digital Management

Digital Management How Artificial Intelligence Is Transforming Digital Marketing

How Artificial Intelligence Is Transforming Digital Marketing

Image source: Pixabay   When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray. Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally require human intelligence. These include problem-solving, recognizing emotions, and …

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Digital Management ISPC 2021

ISPC 2021

We are happy to announce that the Proceedings of the „International Scientific-Practical Conference 2021“ with the title “Digital Management in Covid-19 Pandemic and Post-Pandemic Times“ are finalized by Springer and ready to ship.   > Presents the latest research, challenges, and solutions on digital management > Includes contributions from researchers and practitioners > Serves as …

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Digital Management 4 security tips for 2023 in digital transformation

4 security tips for 2023 in digital transformation

Image source: Pixabay   Digital advances offer countless competitive advantages and can be a great equalizer for those they serve. However, organizations must consider the risks involved when generating a tidal wave of data and connections. As businesses spend millions of dollars on developing strategic, long-term plans to digitize their processes, enhancing IT and cyber …

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Digital Management Digital transformation: 3 tips to overcome common challenges

Digital transformation: 3 tips to overcome common challenges

Image source: Pixabay   Once upon a time, businesses took a measured, sometimes glacial, approach to rolling out new technology. But the pandemic flipped the script on digital transformation, accelerating digital transformation for nearly three-quarters of all businesses by months, if not years. And the speed of adoption increased across all aspects of an organization – from …

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Digital Management 13 tech predictions for 2023

13 tech predictions for 2023

Image source: Pixabay   We asked our community of IT leaders what they see on the horizon for 2023; Edge, digital transformation, Metaverse, the IT skills gap, and more were of note. What opportunities are you most excited about as technology reshapes our businesses and lives? Whatever your focus is, the year ahead holds a …

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Digital Management Responsible AI by design: Building a framework of trust

Responsible AI by design: Building a framework of trust

Image source: Pixabay   The opportunities and the market for artificial intelligence are growing rapidly, and organizations are increasingly relying on it to improve productivity and profitability. However, AI deployment is not without risks – including customer privacy, bias, and security concerns. As AI becomes more embedded in decision-making, the potential to amplify both the …

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Digital Management Performance marketing: the right strategy for boosting sales

Performance marketing: the right strategy for boosting sales

Image source: Pixabay   For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it even grew by 2,543 percent in this period. How was this achieved? Through the right use of meta platforms …

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Digital Management The side effects of fake reviews

The side effects of fake reviews

Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions.   Image source: Pixabay   According to the latest Bazaarvoice 2022 …

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Digital Management Digital transformation in 2023 and beyond: Trends to watch

Digital transformation in 2023 and beyond: Trends to watch

Image source: Pixabay   What are the key digital transformation trends to look for in the coming year? Winners of the 2022 Bay Area CIO of the Year ORBIE Awards share their views. “Many anticipate macroeconomic conditions will be challenging in 2023, given concerns around inflation, supply chain issues, geo-political tensions, economic uncertainty, etc.,” says …

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Digital Management Artificial intelligence: 3 tips to ensure responsible and ethical use

Artificial intelligence: 3 tips to ensure responsible and ethical use

Image source: Pixabay   Artificial intelligence (AI) already impacts our daily lives in ways we never imagined just a few years ago – and in ways that we’re unaware of now. From self-driving cars to voice-assisted devices to predictive text messaging, AI has become a necessary and unavoidable part of our society, including in the …

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Digital Management 10 capabilities to accelerate digital transformation

10 capabilities to accelerate digital transformation

Image source: Pixabay Legacy companies begin digital transformations to meet two main goals: improve customer experience and increase operational efficiency. Companies that accomplish this transformation are “future-ready,” according to researchers at the MIT Center for Information Systems Research. Future-ready companies outperform companies that lag in digital transformation, with transformed companies showing average revenue growth of 17.3 …

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Digital Management Digital transformation: 4 questions to help drive momentum

Digital transformation: 4 questions to help drive momentum

Are you feeling stuck in your digital transformation initiative? Consider these key questions, which point to some common – but solvable – problems. Image source: Pixabay Nowadays, conversations around digital transformation involve countless definitions, strategies, and implementations. But when all is said and done, success stories are not as common as we might hope. In …

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Digital Management International Scientific-Practical Conference 2022: One-Pagers Submitted!

International Scientific-Practical Conference 2022: One-Pagers Submitted!

On 4 November 2022, East European University (EEU, Georgia) and its partner E-Commence Institute (Cologne, Germany) are organizing the joint “International Scientific-Practical Conference (ISPC 2022)” on “Digital Management – Chances and Challenges of Technology” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, highlight technological changes and address …

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Digital Management The “E-Commerce Code” – how to steer your online shop to success

The “E-Commerce Code” – how to steer your online shop to success

The E-commerce Code is a strategy and work program for e-commerce businesses. This program can set in motion a flywheel for more growth and success in e-commerce. However, the E-commerce Code is also an indicator-based management tool for e-commerce companies. In this first part of a series of articles, the “E-commerce Code” is developed as …

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Digital Management 3 Questions for Sascha Hoffmann about Digital Product Management

3 Questions for Sascha Hoffmann about Digital Product Management

Prof. Dr. Sascha Hoffmann is Professor of Online Management at the Fresenius University of Applied Sciences in Hamburg. His edited volume “Digital Product Management” was recently published by Springer Gabler. Interview Dear Mr. Hoffmann – “Digital product management” is an abstract term for some people at first. Give us an example to make it concrete …

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Digital Management How to prepare for the future of work

How to prepare for the future of work

  Yesterday’s models are not up to the challenges of today. Without a bold new approach for tomorrow, companies will not survive. The challenge – and the opportunity – for companies Talent shortages, digital innovation, and evidence of the effectiveness of remote work have brought to light an uncomfortable reality: companies, by and large, rely …

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Content Marketing Why you should use YouTube Shorts in 2022

Why you should use YouTube Shorts in 2022

Imagine having the attention of 15 billion media impressions without lifting a single finger. No complex strategies and not one single Zoom meeting. Sounds too good to be true? For Ocean Breeze this situation became reality. But how did this happened? What could possibly lead to such a great effect? The answer was one TikTok …

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Digital Management Quantum Computers Do Not Pose an Existential Threat to Bitcoin (Part 2)

Quantum Computers Do Not Pose an Existential Threat to Bitcoin (Part 2)

Quantum computing – an existential threat to Bitcoin? You can find the first part of this article here. This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice. Nothing contained in this document constitutes a solicitation, recommendation, or endorsement to buy Bitcoin. …

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