Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …
How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …
Alumna Sunny Uyen Le successfully completed her master’s degree in Digital Management at the Fresenius University of Applied Sciences in Cologne this year. What motivated you to study Digital Management back then? And where is she now in her career? In the following, she provides a few insights. Read here Part Two.
Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, the East European University (Georgia) and its partner Fresenius University of Applied Sciences (Germany) will organize the International Scientific-Practical Conference 2021 with the aim of: evaluating the Covid 19 pandemic and post-pandemic environment and identifying opportunities for digital management. Topics …
Studying at the Fresenius University of Applied Sciences in Cologne International, English-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and …
With the study program Digital Management (M.A.) in English, we train you to become an expert for digital change processes within companies and organizations. Because well-trained professionals who can take on this elementary management task are increasingly in demand in all sectors of the economy. Join us at the next online information evening and see for yourself!
International, english-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and strategies adapted to the change are required in order to …
E-Commerce Institute visits Research Plus Prof. Dr. Richard Geibel and Robin Kracht from the E-Commerce Institute will talk about “Progressive Web Apps” on Wednesday, June 9 at 18:30. In this article you will already learn exciting info! Join here for free! E-commerce is booming – and has been for a long time, but …
Companies that use technology strategically to achieve their business goals have a positive growth forecast for this year. That’s according to a new study by ThoughtWorks. But why does Germany lag behind in a country comparison? Where are the most technology-savvy companies located? Which technology sectors deserve special attention? Find out in the following article!
The two current job offers from aye4fin Currently aye4fin is looking for a Project Manager (f/m/d) and an Associate Consultant (f/m/d) with focus on eCommerce and Payments! Your interest has been aroused? Contact us at karriere@aye4fin.com! The details of the job offers can be found in this post! About aye4fin GmbH aye4fin is a …
The TAVEC Project of HS Fresenius and Adelphi University: “Digital Disrupters and Change Makers” TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! What exactly does TAVEC mean? And how do the students from Cologne and New York work …
Virtual collaboration in times of COVID-19 TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! But what exactly is TAVEC? And how do the students from Cologne and New York work together? TAVEC – “Trans-Atlantic Virtual Exchange and …
With the job title “e-commerce manager”, you will find more and more job postings advertising a wide range of activities in e-commerce companies. In order to correctly assess the opportunities of this job in e-commerce, you will find an overview of the fields of activity and requirements for e-commerce managers here. Are you interested in …
The human play instinct has many facets. Already more than 150,000 years ago we humans played, which has been proven by the graves of humans with toys. In the past, however, I heard more often in the business world “we don’t play here, this is not a kindergarten”. And this despite the fact that Friedrich …
The professional profile in e-commerce is increasingly in the focus of professional opportunities. Many jobs are created in this area. To give you an overview of what it is all about, explanations are given in the article. E-Commerce – What you need to know about the new job description! When looking for a new apprenticeship …
He is ungrateful, moody, and changeable. She is not reliable, constantly changes her partners and is also very demanding. No, it’s not what you think! I am not talking about past life companions, but about modern customers. Especially in the Internet, the most non-binding of all media, the customer is more often a disloyal partner …
Online real-time certification and digital mapping of the value chain Industry 4.0 – the term is currently omnipresent. It generally refers to the comprehensive digitalisation of industrial production. However, many decision-makers still find it difficult to grasp concrete approaches to realising benefits from this. Digitisation has considerable implications for companies. In automated processes along the …