Category: Digital Management

Digital Management Customer loyalty in digital business

Customer loyalty in digital business

He is ungrateful, moody, and changeable. She is not reliable, constantly changes her partners and is also very demanding. No, it’s not what you think! I am not talking about past life companions, but about modern customers. Especially in the Internet, the most non-binding of all media, the customer is more often a disloyal partner …

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Digital Management Online real-time certification and digital mapping of the value chain

Online real-time certification and digital mapping of the value chain

Online real-time certification and digital mapping of the value chain Industry 4.0 – the term is currently omnipresent. It generally refers to the comprehensive digitalisation of industrial production. However, many decision-makers still find it difficult to grasp concrete approaches to realising benefits from this. Digitisation has considerable implications for companies. In automated processes along the …

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