Project Manager

Project Manager

This page presents the project managers of the E-Commerce Institut Cologne.

Alina Bonk M.A. B.A.

Alina Bonk is currently in her 4th semester of law at the Friedrich-Wilhelms University in Bonn. She is currently working towards the two state examinations.

Alina Bonk has already completed a Bachelor’s and a Master’s degree. In 2019, she completed her Bachelor’s degree in Media and Communication Management (B.A.) at Fresenius University of Applied Sciences in Cologne with her Bachelor’s thesis on “Analyzing the importance of innovation management for digital business models – using Amazon as an example”.

She then completed her Master’s degree in Digital Management (M.A.) in 2021. The title of her master’s thesis was “Success Factors for Digital Startups in Germany to convince investors – including derivations from the German TV show “Die Höhle der Löwen””. At the same time as starting her Master’s degree, Alina Bonk began working as a student trainee for Ruth Cremer, a former investment manager, author and advisor to start-ups on “Die Höhle der Löwen”. Alina Bonk still carries out this activity today – in addition to the development and preparation of unit economics for startup consulting, her tasks also include pitch deck creation, marketing, administrative tasks, research activities and much more.


Leander Schwarz B.A.

Leander Schwarz is currently in the 2nd semester of his Master’s degree in Marketing & Sales (M.Sc.) at the Fresenius University of Applied Sciences in Cologne.
Prior to this, Leander Schwarz had already successfully completed his Bachelor’s degree in Media and Communication Management, also at Fresenius University of Applied Sciences in Cologne. The title of his Bachelor’s thesis was “Influencer marketing for food start-ups – using the example of “BeanBros””.
Leander Schwarz was involved in Enactus alongside his bachelor’s degree and has also already worked in direct sales, which is how he discovered his passion for marketing products.
He is currently working as a student trainee in pre-sales at the software company Crowdfox alongside his Master’s degree.

Victoria Frings M.A. B.A.

Victoria Frings is a dedicated and talented graduate of the Fresenius University of Applied Sciences in Cologne, who recently successfully completed her master’s degree in Digital Management. In her master’s thesis, she dealt intensively with “Social Commerce” (grade: excellent). She focused on future developments in the beauty industry, focusing on TikTok and Instagram as central platforms.

During her studies, Victoria Frings could supervise several projects in cooperation with the E-Commerce Institute and gained practical experience in customer relationship management, social media management, and e-commerce management. She has a broad spectrum of skills and knowledge ranging from competitive and business analysis to targeted improvement of e-commerce, social media, and social commerce performance. She completed her bachelor’s degree in media and communications management at Fresenius University of Applied Sciences in 2021. In her bachelor’s thesis, she examined the potential of Chinese e-commerce giant Alibaba as a role model for the German e-commerce market. Since then, she has specialized in e-commerce, communications, and social media management.

Since the beginning of 2023, Victoria Frings has been working as a project manager at the E-Commerce Institute, where she manages numerous projects and oversees the content of the ECI. As a project manager, she is now responsible for coordinating and implementing numerous projects at the E-Commerce Institute. In doing so, she emphasizes providing comprehensive support to clients in developing and implementing their e-commerce strategies. With her expertise and commitment, Victoria Frings is an essential pillar of the E-Commerce-Institute and a reliable contact person for companies that want to develop further in e-commerce and digital management.

If you have any questions or are interested in working with the ECI, you can reach her by email at

Her publications:


Frings, (2023). The future of social commerce: developments and trends, in:


Media and Communication Management (B.A.) Topic: Potentials of Chinese E-Commerce – Alibaba as a role model for European companies.

Digital Management (M.A.) Topic: Social Commerce and its future development in the beauty sector with a focus on TikTok and Instagram as the key platforms.

You can find more information about Victoria Frings here:


Grisilda Miftari

Grisilda Miftari has successfully studied “Digital Management” at the Fresenius Hochschule in Cologne and graduated with a Master’s degree in February 2022. She works as a Working Student at International Business School and a Visiting Lecturer at Hochschule Fresenius Cologne (responsible for Digital Transformation and Consumer Behavior & Market Psychology undergraduate courses) and IU International University of Applied Sciences (accountable for Managing across borders and Strategic Management graduate courses). Her academic career started since October 2015 as a full-time assistant lecturer at European University of Tirana, being responsible for various courses throughout the years, for instance, Project Management, Marketing Management, Services Marketing, etc. Regarding her previous educational background, she has completed a bachelor’s in Business Administration and a Master of Science in Business Administration. Recently, she has been a member of the E-Commerce Institute, responsible for contributing to various projects and manage students’ affairs. You can reach her by email at



Miftari, G. & Kruja, D., 2017. Stakeholders’ Involvement in sustainable tourism development: The case study of Durres City, in Albania. Budapest, Obuda University .

Miftari, G. & Kruja, D., 2017. The application of customer based brand equity (CBBC) for a tourist destination. Tirana, International Scientific Conference: Albanian Study Days

Miftari, G., 2016. Informality in Albania, Fason Sector. Tirana, International Scientific Conference: Albanian Studies Days.


Miftari, G., 2016. Informality and challenges of fason sector business. Economicus, Volume 14.


Business Administration (M.Sc.) Topic: Informality in Albania, Fason Sector.

Digital Management (M.A.) Topic: Business Model Innovation in e-commerce. A critical analysis of chances and challenges, especially in social commerce.


See the links below for more information about Grisilda Miftari:

LinkedIn Profile