In a consulting project, the E-Commerce Institute presents and discusses customer-specific solutions, but also standardized procedures and methods.

E-Commerce, Online Marketing & Conversion Optimization

As the founder of the online shop, Prof. Große Holtforth had not only academic and theoretical experience but also very practical insights into the challenges and opportunities of e-commerce. Prof. Geibel has been the head of the institute since 2019. He can also refer to many years of experience in e-commerce and has already accompanied many projects from the idea to successful implementation. He also advises companies on questions relating to online marketing strategy and conversion optimization.

Consulting projects

In numerous university and consulting projects, the E-Commerce Institute has dealt with a wide range of questions and project assignments in the areas of e-commerce, online marketing and digital economy. Topics included:

  • Shop system technologies
  • Study of e-commerce platforms
  • Multichannel online shop for a chain store
  • Regular participation in the Google Online Marketing Challenge
  • International website benchmark of outstanding cultural sites
  • Digital innovations in outdoor advertising
  • Digital education
  • Recruiting in the digital economy
  • Self-regulation in the IT / TC industry
  • Data protection in video conference systems
  • Mobile shop sites for a branded online shop
  • Google Analytics-based lead management for a B2B service company

How the E-Commerce Institute works

In semester-related university projects, interested companies or organizations can have student teams working on questions from their business context. The teams are set up in an interdisciplinary manner according to the problem and, if necessary, supplemented by experts. If purely student teams work on a topic, this student consulting is free of charge if it takes place within the framework of a semester event. The project is therefore tied to the time of the semester (mid-March to the end of June, mid-September to mid-January).

The projects regularly have the following structure:

First, the companies create a sketch for the projects, which illustrates the project goals, questions, etc. When the project starts, a briefing takes place either at the university or in the project partner’s premises. After about four to six weeks, an interim presentation takes place, which gives the project partner the opportunity to intervene in the processing. The project is then finalized and concluded with a final presentation. After this final presentation, a final documentation with all essential results is created.

If you have a topic for which you would like to take advantage of free student advice, please contact


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