Abstract: This international Social Commerce case study examines the structural and economic framework conditions of digital concepts within the non-profit sector. Using the project Find2God as an empirical example, it analyzes how non-profit organizations (NPOs) can establish independent revenue streams through AI-driven content infrastructures. The findings deliver data-backed insights for digital management at the business location of Cologne. The economic relevance of the global market is substantiated by a projected market growth of 29.1% CAGR. For stakeholders in the field of digital business as well as modern non-profit organizations in the Cologne/Rhineland region, this creates new fields of strategic action. Systematically linking automated content marketing with audience-specific niche e-commerce enables the acquisition of previously isolated market segments. In this context, the Find2God project serves as an empirical research object to evaluate performance marketing metrics within religious niche markets. International Social Commerce Case Study: Key Findings ▪ Audience Reach Efficiency: The evaluation of a standardized pilot campaign documented 6.2 million impressions at a quantified CPM of €0.27. This value ranks significantly below the established industry average. ▪ Automation Level of Content Infrastructure: Scaling video production relies on an automated AI infrastructure (driven, among others, by the synthetic characters Joshua and Rebecca), …

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After several long carnival days, the time has come: the announcement of the ISPC 2024 conference is imminent. This year’s international conference, organized by the East European University (Georgia) in cooperation with IU University of Applied Sciences Cologne (Germany), will take place in Cologne. At its core, the forum aims to present and discuss relevant aspects of digitalization. The event is once again supported by the Friedrich-Ebert Foundation, the German Entrepreneurship Organization FGF, and the US-based Adelphi University. Below, you will find some important dates, information, and conditions for this year’s ISPC 2024. Especially noteworthy are the registration deadlines, to take advantage of the exceptional opportunity not only to participate in the conference but also to be published by a renowned publisher. THEMES Digitalization in… Economy, moderated by Dr. Richard Geibel Society, moderated by Dr. Giorgi Tavadze Education, moderated by Dr. Giorgi Gaganidze VENUE This year’s ISPC 2023 conference will be held as a hybrid event. Participants have the option to either physically attend the conference at the IU International University, Cologne, or join online via Zoom. The ISPC will be conducted in English as usual and does not involve any participation fees. PARTICIPATION To be part of this year’s …

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Multichannel, online markets, live shopping, social selling: Commerce of tomorrow will be digital and multifaceted. This virtual conference will demonstrate how to best prepare for this exciting future. The question “How can successful retail concepts be introduced in turbulent times like these and effectively manage digital transformation across all channels?” is at the center of the “Transformation of Commerce 2024” conference. This virtual event showcases innovative technologies, shares proven success concepts from practical experience, and presents inspiring success stories through our speakers. Here’s what the program has in store for you: Speaker Topic Joachim Graf This is what e-commerce looks like in 2030 Based on current market studies and projections by iBusiness analysts, futurist Joachim Graf demonstrates how the balance between online and brick-and-mortar retail is shifting in Germany and in which industries the transformation will be particularly significant. Deniz Dogan Live Shopping – From Tech Trend in Asia to the Sales Channel of the Future Large portions of e-commerce are increasingly shifting into social networks – how can retailers most effectively tap into social commerce as a distribution channel and ideally integrate it directly into their own e-commerce architecture? Learn more about developments in the video commerce environment and …

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The Cologne Startup Summer Night, organized by KölnBusiness Economic Development, will take place on September 1st in collaboration with Web de Cologne e.V. and Gateway Hochschulen Köln. The Cologne Startup Summer Night is the ultimate networking event for the startup scene. It brings together startups, companies, as well as representatives from the press, politics, associations, NGOs, and economic development entities who actively engage with the development of the digital and innovative economy in the Rhineland region. Apply now for the KölnBusiness Startup Village! In a relaxed party atmosphere, guests can expect not only networking opportunities but also engaging presentations from speakers within the startup ecosystem. More information will be provided shortly. Additionally, in the KölnBusiness Startup Village, ten startups will have the chance to showcase their ideas. Are you a Cologne-based startup and want to be part of the Startup Village? Then apply here for one of the ten spots: Startup Village Registration Form.   Agenda: 18:00h Doors open Approximately 24h Event ends   Venue: Stadtgarten (City Garden) Venloer Str. 40 50672 Cologne   Secure your ticket now! We look forward to seeing you at the Cologne Startup Summer Night.

Review of the interpack trade fair: The E-Commerce Institute, represented by the head of the institute Prof. Geibel and a project manager of the institute, Victoria Frings, had the opportunity to give an exciting live lecture on social commerce at the Interpack trade fair 2023 on Friday, 05.05.2023. The talk was also recorded on live TV at the Interpack trade fair. In addition to the products and solutions, there will also be numerous presentations and discussions on current topics and trends in the packaging industry at the trade fair. Here, visitors can expand their knowledge and exchange ideas with experts. Introduction All in all, Interpack offers an excellent platform for finding out about the latest developments in the packaging industry and making new contacts. Especially in times of climate change and increasing environmental impact, it is essential that the industry continuously develops and offers sustainable solutions. Social Commerce Social commerce is an increasingly important topic that describes the seamless sale and distribution of products and services via social media. It is a fusion of e-commerce and social media that is changing the sales market and gaining increasing importance and success. A new sales channel is created by implementing e-commerce capabilities …

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  Our Startup Breakfast will take place on 31.05.2023!   The next Startup Breakfast will take place on May 31 at KölnBusiness! Look forward to two exciting pitches and a lively exchange. AGENDA: 9.15 a.m. Welcome by Joachim Vranken (Web de Cologne e.V.) 9.20 a.m. Welcome by Antje Lienert (KölnBusiness) 9.25 a.m. Startup Pitch Benjamin Schwarz from DoQtor 9.35 a.m. Q & A round 9.40 a.m. Startup Pitch Shari Heep from SCALARA 9.50 a.m. Q & A round 10.00 a.m. Networking 10.30 a.m. End   About the Startups: DoQtor: We are the personal contact of stressed employees, for a strong performance at work and a healthy corporate culture. Professional initial consultation – fast mediation – sustainable solution. Mental stress is a taboo subject, especially in companies. Up to now, there have been too few meaningful offers that support employees in stressful situations and thus have a lasting positive impact on the entire company. With doQtor, this has now changed fundamentally. With our service you give your employees the chance to maintain or improve their mental health. It also means a relief for executives and the management to put the consultation and support in the area of mental health into the hands …

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  CxO Lunch Web de Cologne @La Fonda The CxO Lunch offers all executives of the members of Web de Cologne e.V. the opportunity to meet in an exclusive setting for a leisurely lunch and exciting exchange. This opportunity will take place at regular intervals, around eight times a year. Registration for the CxO Lunch does not constitute binding confirmation. The registration deadline is no later than three days before and after a manual confirmation is binding. Registration via Eventbrite is free of charge. Don’t forget to register here! We are looking forward to your participation!   WHEN Thu. 11 May 2023, 12:30 p.m. – 2:30 p.m.   WHERE La Fonda Gereonskloster 8, 50670 Cologne Cologne, NRW, DE, 50670

Startup Breakfast @Railslove GmbH 19.04.2023 I 09:30 – 10:30 Uhr   We are looking forward to the next Startup Breakfast on April 19th at Railslove GmbH! Look forward to exciting startup pitches and the exchange with other founders.   Schedule: 9:15 a.m. – Welcome by Prof. Dr. Richard Geibel (Web de Cologne e.V.) 9:20 am – Welcome by Jan Kus (Railslove GmbH) 9:25 am – Startup Pitch Monika Hauck from Repair Rebels GmbH 9:35 am – Q & A round 9:40 am – Startup Pitch Felix Holzapfel from Quovabiz 9:50 a.m. – Q & A round 10:00 a.m. – Networking 10:30 a.m. – End   About the Startups: Repair Rebels is where technology meets traditional craftsmanship. We want to make the world a better place by slowing down the fast-paced fashion industry and consumerism. Web de Cologne wants to foster an appreciation for handmade goods, respect for things we already own, and support local crafts. We make textile and shoe repair as fashionable and easy as buying new items – only cheaper, more sustainable, and more local. Repairing has never been so digital and so sexy. So you can book a repair from the comfort of your sofa. The garment …

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E-commerce and Packaging what must a shipping package be able to do? In the live talk of the packaging magazine and interaction on 15.02.2023, they want to talk about the challenges that the boom in e-commerce poses for packers and suppliers. What difficulties is the industry facing? What can be done regarding sustainability, and what innovations will come? Discussions will be held with Doris Diebold, Franz von Bismarck-Osten, and Richard C. Geibel. Sounds interesting? Click here to find the link to the Live talk, and don’t miss it!  

4 days of pure e-commerce   At E-Commerce Week, learn the most successful strategies of well-known online experts, exchange secret tactics for more leads, customers, and sales, and tell industry leaders about the challenges you and your online business are currently facing. For one week, from March 20 to March 23, you can expect over 40 practical presentations with concrete recommendations for action to catapult your business to the next level. This virtual event brings you closer to leading online marketers than ever – all from the comfort of your home. Practical content and concrete recommendations for action. Let the practical presentations and concrete recommendations for action at E-Commerce Week convince you. Five exciting days full of expert talks, workshop-like presentations, and countless tangible recommendations for your company await you. Our great speakers are proven experts in their field and will show you how to use their proven strategies to improve your online sales. No dry theory or unattainable pipe dreams – all you’ll hear at E-Commerce Week are tested and proven strategies for more traffic, sales, and revenue.   Register now here! This is included with your ticket: Access to all live presentations on the latest trends, strategies, and techniques …

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Startup Breakfast @Hist. City Hall Cologne 30.03.2023 I 09:00 – 10:30 AM   We look forward to the next Startup Breakfast on March 30 at the historic Cologne City Hall. Network with the startup community at this high-energy breakfast networking format – powered by Web de Cologne e.V. Henriette Reker, Mayor of the City of Cologne, invites together with Web de Cologne e.V. Once a year, Web de Cologne e.V. organizes the Startup Breakfast at the invitation of the Lord Mayor at City Hall. The Startup Breakfast will take place on 30.03. in the time of 9:00h – 11:00h in the Piazetta of the historic city hall. Startups, investors, representatives of the digital economy, and interested representatives* from politics and administration are invited.   Schedule/ Program: 8:30 – 9:00 Arrival of the participants*. 9:00 – 9:10 Welcome by Lord Mayor Henriette Reker 9:10 – 9:20 Welcome by Joachim Vranken (Web de Cologne e.V.) 9:20 – 9:30 Impulse statement by B.J. Park (neoteq ventures) 9:30 – 9:35 Startup Pitch Wilhelm Hammes from Planted 9:35 – 9:50 Coffee Break/Networking 9:50 – 10:00 Startup Pitch Sascha Goldstein from JUMiNGO 10:00 – 10:15 Coffee Break/Networking 10:15 – 10:25 Dr. Silvan Siegrist (Lumoview) 10:25 – …

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The CxO Lunch offers all executives of the members of Web de Cologne e.V. the opportunity to meet in an exclusive setting for a leisurely lunch and exciting exchange. This opportunity will take place at regular intervals, around eight times a year. Registration for the CxO Lunch does not constitute binding confirmation. The registration deadline is no later than three days before and after a manual confirmation is binding. Registration via Eventbrite is free of charge. Don’t forget to register here! We are looking forward to your participation!   WHEN Thu. March 9, 2023, 12:30 p.m. – 2:30 p.m. CET   WHERE La Fonda Gereonskloster 8, 50670 Cologne Cologne, NRW, DE, 50670

Network with the startup community at this high-energy breakfast networking format – powered by Web de Cologne e.V. At the Startup Breakfast on December 14, you can ask your questions, exchange ideas, and make exciting contacts. Image source: Web De Cologne   Startups: Gabriel Keubgen from mia: mia – Smart Factory by App: mia is a platform for manufacturing companies to digitize factories. Our simple solution makes existing factory data usable and digitizes manually collected data via the app. By making information available online, Mia helps to solve problems faster and automate communication. Thus, mia is the operating system of the modern factory. & Kalie Cheng of Plastic2Beans: “Plastic2Beans is about two very different things that go together: Plastic recycling and coffee. Their goal is to make the plastics industry in Ethiopia more sustainable. To do this, they bring high-quality plastics recycling technologies and knowledge to Ethiopia. Despite the lack of foreign currency, which makes conventional trade difficult, and the strict banking policy, which makes it almost impossible to transfer funds to Germany, Plastic2Beans has found a creative way to offer recycling technologies and knowledge. They exchange technology, knowledge, and contacts for the best Ethiopian organic specialty coffee.   Schedule/Program: …

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Web de Cologne is looking for a working student for our office to support our event management and online marketing activities.

Looking for an internship in social media? Apply now and become a part of the revolution in the field of HAPPY LIVING!

Network with the startup community at this high-energy breakfast networking format – powered by Web de Cologne eV and in cooperation with the Mediengründerzentrum NRW & SAE Institut Köln and the Female Filmmaker CGN. At the Startup Breakfast, you have the opportunity to ask your questions, exchange ideas and make exciting contacts.

How does the digital transformation of an entire industry succeed? Are technologies such as digital self-checkouts, magic mirrors, virtual reality, and artificial intelligence the future? What can customers, employees, and suppliers expect? In short: What will the shopping experience of tomorrow look like?

On September 22 2022, IHK Köln presents a unique opportunity for you to gain 140 practical tips on the subject of e-business and online marketing, including digital advertising and selling. See what leads to success based on best practices. The event is open to the public and free of cost on registration. 

On Tuesday, September 6th from 9 a.m- 11 a.m (approx). The Startup Breakfast will take place at the Startplatz in Cologne. At the Startup Breakfast, you have the opportunity to ask your questions, exchange ideas and make exciting contacts.

How does the digital transformation of an entire industry succeed? Are technologies such as digital self-checkouts, magic mirrors, virtual reality and artificial intelligence the future? What can customers, employees and suppliers expect? In short: What will the shopping experience of tomorrow look like? Register now and be part of the trend event.