Category: General

General Staying competitive in a maturing market

Staying competitive in a maturing market

In an increasingly challenging economy, many e-commerce entrepreneurs are leveraging AI to stay competitive and enhance profitability. Here are Gary Huang’s insights. It’s not easy being an e-commerce entrepreneur today. “This economy is becoming more difficult, especially for Amazon sellers,” says Gary Huang, an experienced e-commerce entrepreneur and founder of the 7 Figure Seller Summit, …

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General Extended Deadline: Call for Abstracts ISPC 2024

Extended Deadline: Call for Abstracts ISPC 2024

Good news for everyone who hasn’t yet been able to submit their application for ISPC 2024: The deadline for abstract submissions has been extended to July 1, 2024. To provide all interested parties with the tools for a successful application, we will outline the most important facts below. We are excited to announce the ISPC …

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General The impact of clicks and engagement on SEO

The impact of clicks and engagement on SEO

For years, Google has denied using clicks on organic listings as a ranking signal. We now know better. Recently revealed documents show that Google indeed uses click-related signals in its algorithm. Here is an overview of those documents and my insights on the impact on search engine optimization. Organic Clicks At the federal antitrust trial …

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General USP: Differentiating from the Competition in E-Commerce

USP: Differentiating from the Competition in E-Commerce

A significant number of Germans purchase a large portion of their goods online, as confirmed by a study from Statista. With this record growth, the number of competitors also rises, as more companies establish themselves in the digital world. This means increased competition for you. Therefore, it is crucial to stand out from the crowd. …

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General Event calendar June

Event calendar June

The summer event season is slowly starting. Today we’re back with a handful of the most exciting networking and professional development opportunities for June. Search Inside Yourself – June 3, 2024 Experience the globally successful program for modern leadership and self-leadership, developed at Google for a fast-paced world. The Search Inside Yourself program offers you …

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General Buy Now Pay Later (BNPL): Revolution in Online Shopping

Buy Now Pay Later (BNPL): Revolution in Online Shopping

The e-commerce sector is constantly evolving, and with the introduction of flexible payment solutions like “Buy Now, Pay Later” (BNPL), new standards are being set. These innovations offer significant advantages for consumers and revolutionize the business practices of online retailers. The Rise of BNPL: Changing Consumer Behavior In recent years, consumer behavior has changed significantly. …

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General Vudoo and AWS: Revolutionizing Shoppable Video Technology

Vudoo and AWS: Revolutionizing Shoppable Video Technology

The adtech startup Vudoo has been selected by Amazon Web Services (AWS) as a partner for shoppable videos. This partnership strengthens Vudoo’s position as a leading eCommerce specialist and technology provider. Thanks to this selection, AWS partners worldwide can access Vudoo’s innovative in-stream checkout technology, which transforms content and ads into directly shoppable assets. Vudoo’s …

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General The Digital Lecturer Syntea: AI in Education

The Digital Lecturer Syntea: AI in Education

Now I am your lecturer. Artificial intelligence has the potential to revolutionize education. How far have universities already come in implementing it? Syntea may be a pioneer in the field. Syntea is the most in-demand staff member at the International University (IU). With blonde, shoulder-length hair and a light blue blouse, Syntea has answered more …

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General AAIH: New partner organization of the institute and for ISPC conference

AAIH: New partner organization of the institute and for ISPC conference

Today we proudly announce a new partner of the E-Commerce Instituted and for the ISPC: the Alliance for AI & Humanity (AAIH). With this, the E-Commerce Institute is now a founding member of the AAIH and will contribute its expertise to help advance and promote ethical AI through the nonprofit organization.   The Alliance for …

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General Tax barriers in international trade relations

Tax barriers in international trade relations

E-commerce has gained a crucial role in global trade by granting companies access to a worldwide market. This progression results in an increasing number of cross-border transactions, enabling businesses to distribute their products and services across national boundaries and reach customers globally. The expansion of e-commerce has led companies into a global arena of trade, …

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General Competing With Giants: Small Businesses in E-Commerce

Competing With Giants: Small Businesses in E-Commerce

In this National Small Business Week, merchants from small businesses are increasingly moving beyond Main Street and into E-commerce. And with the news that post-pandemic growth for most Main Street small and medium-sized businesses (SMBs) is surpassing analysts’ expectations. Just how these vital components of the American economy are doing so is top of mind. …

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General Sustainability in E-Commerce: Retail Responsibility

Sustainability in E-Commerce: Retail Responsibility

Learn how ecommerce sustainability can lead to more environmentally friendly shopping. The allure of e-commerce lies in its convenience. With just a few clicks, you can deliver your order to your doorstep. But the environmental costs put a damper on these conveniences. Packaging waste, carbon emissions, and the energy consumption of data centers are just …

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General How to help B2B customers discover products

How to help B2B customers discover products

Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …

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General New E-Commerce Tools in April

New E-Commerce Tools in April

Every week, Practical Ecommerce publishes a summary of new e-commerce tools from companies offering services to e-commerce and omnichannel merchants. This edition includes updates on curated content, shoppable videos, AI-powered search, composable commerce, payments, subscription plans, and paywalls. New E-commerce Tools for Merchants: April 15 Squarespace adds subscription features to earn recurring revenue. To help …

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General What Fashion E-Commerce and Tech Experts Need to Know

What Fashion E-Commerce and Tech Experts Need to Know

This month, BoF Careers offers important industry insights to help e-commerce and technology experts decode the creative and commercial landscape of fashion. 1. The Race to Build the Best Generative AI Platform for Fashion Design Practically from the moment AI-powered image generators like DALL-E and Midjourney became popular, their potential for fashion was clear. They …

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General OneWeb: The Future of E-commerce and Its Impact on Businesses

OneWeb: The Future of E-commerce and Its Impact on Businesses

OneWeb, the leading provider of cloud-based E-commerce solutions, is revolutionizing the way businesses operate in the E-commerce sector. With its innovative technology and comprehensive range of tools, OneWeb makes it easier than ever for companies to create and manage their online stores. This article examines the groundbreaking impact of OneWeb on businesses and provides valuable …

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General B2B e-commerce platform: Salesforce integrates more AI

B2B e-commerce platform: Salesforce integrates more AI

In addition to using AI to improve e-commerce for both B2B buyers and sellers, the cloud-based business software company is providing new support for high-volume orders as well as integrated shipping, tax, and checkout services. A “cloud-based business software” refers to applications, tools, or systems that are hosted and accessed via the internet rather than …

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Event Event calendar April

Event calendar April

Today we present the event calendar in collaboration with Web de Cologne. You can expect the first SportX of the year on April 11th at SID, along with many other exciting events and information. SportX – powered by Web de Cologne – April 11th, 2023 6:00 PM – Doors open Welcome area with registration Initial …

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General LLMs complement ERP systems: The future of enterprise resource planning

LLMs complement ERP systems: The future of enterprise resource planning

ERP systems can be deployed in various industries and business sizes and are often particularly useful for complex organizations with many departments and high transaction volumes. In the world of e-commerce and business management, continuous innovations are taking place, paving the way for advanced ways of working. The integration of Large Language Models (LLMs) into …

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General Siemens and Customer Experience in B2B: Mixed Reality

Siemens and Customer Experience in B2B: Mixed Reality

In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …

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