Category: General

General 5 pillars of modern digital transformation

5 pillars of modern digital transformation

Image source: Pixabay Companies today need to continuously reimagine themselves to stay relevant. In a hyper-competitive, fast-moving business landscape, we cannot rest on our laurels or put off digital transformation projects for a better time. This mindset is critical to surviving at a time when digital transformation is flipping traditional business models to better enable …

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General The (hidden) potential of online marketplaces

The (hidden) potential of online marketplaces

Although online shops remain an important building block in e-commerce strategies, they are increasingly overshadowed by marketplaces in terms of sales. The consequences of the pandemic are reinforcing the trend, as more companies are now showing a presence there, thus increasing the attractive range for customers. With the help of industry representatives and exhibitors such as …

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General Generation Z&Y: Opportunities for local traders

Generation Z&Y: Opportunities for local traders

Despite the trend towards online and social media shopping, vital city centers are still popular with young customers when it comes to shopping. This is what a research project by Das Telefonbuch and the University of Koblenz found out. How can local trading companies optimally exploit their potential with Generation Y and Z? Image source: …

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General Make Instagram Instagram again

Make Instagram Instagram again

The use of social networks is declining slightly. Has the pandemic changed our use of social media? Image source: Pexels  Social media suffers from fatigue. During the pandemic, the usage went up significantly. Now, in the perceived “post-pandemic”, the social media focus has worn off a bit. However, not every player is on an equal …

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General Why data-driven customers are the future of competitive strategy

Why data-driven customers are the future of competitive strategy

Customer data is the key to a new competitive strategy driven by digital. A new book, The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems explores ways companies can nurture revenue-generating digital customers. As companies reimagine products and services for the digital world, customer data is the linchpin for creating fresh …

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General 4 visions for the future of retail

4 visions for the future of retail

The future of retail includes embracing ecosystems and the experience economy, reconfiguring stores, and preparing for Web3 and the Metaverse. Image credit: Photo by Nathália Rosa on Unsplash  Michaels, the arts and crafts chain, used to have employees teach art classes at some of the company’s stores. Looking to scale this program, Michaels built a …

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General Metaverse: More than just a gimmick

Metaverse: More than just a gimmick

Many market observers are convinced with the arrival of Metaverse. Like the mobile internet, the new virtual world could change the way companies and brands communicate with their customers and target groups. Since the Facebook parent company changed its name to Meta in October 2021, there has been no stopping it: everyone is talking about …

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General From MIT social media summit, 5 trends experts are watching

From MIT social media summit, 5 trends experts are watching

Fighting misinformation, understanding powerful algorithms, and mitigating harms are top concerns for social media experts. With social media playing a major role throughout society, understanding how to shape and manage its power is an urgent challenge. Experts discussed the complicated social media landscape and meaningful solutions at the second annual Social Media Summit @MIT, hosted by …

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General Why it’s time for ‘data-centric artificial intelligence’

Why it’s time for ‘data-centric artificial intelligence’

Machine learning pioneer Andrew Ng argues that focusing on the quality of data fueling AI systems will help unlock its full power. The last 10 years have brought tremendous growth in artificial intelligence. Consumer internet companies have gathered vast amounts of data, which has been used to train powerful machine learning programs. Machine learning algorithms …

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General Rise of the super apps

Rise of the super apps

Super apps are preparing to bundle previously separate functions in one application. This is convenient for the consumer and lucrative for the provider – read below why and how it is changing the market. So-called “super apps” are a fixture in Asia, and this trend is now slowly establishing itself in Europe as well. Behind the …

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General What Second Life and Roblox can teach us about the metaverse

What Second Life and Roblox can teach us about the metaverse

As companies explore what a robust Metaverse means for them, executives from Second Life and Roblox offer guidance. The idea of a “Metaverse” reached critical mass last fall when Facebook announced its new company name, Meta, and its intention to build “a 3D place where people can work, play, and connect with others in immersive, …

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General Paying with your face: Why more and more brands are investing in biometrics

Paying with your face: Why more and more brands are investing in biometrics

Biometric authentication solutions are slowly gaining ground in more and more areas. Read below as to what is lacking and why they will still permeate our everyday life. The number of case studies in public space is increasing and by no means only in China: biometric authentication solutions are about to conquer everyday life. The …

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General AI in the office: What helps SME companies get started

AI in the office: What helps SME companies get started

The world is becoming more and more digital, and so is the office. Smaller and medium-sized companies are increasingly using artificial intelligence, which makes manual work easier or superfluous. But experts say there could be a lot more. What are the reasons for the reluctance? And what does it take for AI to become widespread? The future has already …

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General One Day in the Metaverse in the year 2035

One Day in the Metaverse in the year 2035

What is the Metaverse? We present the latest trend from Silicon Valley. Using an exemplary day of a young woman in 2035, we explain what this vision could look like and what this could mean for retail in concrete terms. Unsere Protagonistin ist Mia, 25 Jahre alt. Wie sieht ihr Tag genau aus? 8 a.m.: Mia …

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General Metaverse: What is it and what do companies need to do now?

Metaverse: What is it and what do companies need to do now?

Metaverse is the latest hype in Silicon Valley and the tech giants are investing billions of US dollars. But what is the Metaverse anyway? How can you or should you get in now? Metaverse Metaverse is a vision for a shared online world that does not currently exist. It merges the virtual world, augmented reality …

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General Technological Trends in Retail 2022

Technological Trends in Retail 2022

Technological trends in retail 2022 The journey from brick-and-mortar retailing to e-commerce has now moved on to mobile commerce and other technology trends in retailing. Prof. Dr. Richard Geibel explains in an interview why technologies such as 5G will only play a supporting role and voice commerce, on the other hand, has considerable potential. You …

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General Meta as guest in Cologne

Meta as guest in Cologne

Meta – What is that? On 09 May, a guest lecture on the topic of Meta will take place at the launch site. You can find more info here.

Event Meta as guest in Cologne

Meta as guest in Cologne

The technology world is upside down. What is this metaverse that you hear and read about everywhere now? Why can it change the world? What are the opportunities for teams, companies and our lives? If you’ve always wondered the same thing, we invite you to attend the guest lecture on Monday, May 9. The lecture …

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Event Guest lectures with TikTok and Meta

Guest lectures with TikTok and Meta

Guest lectures by TikTok and Meta Guest lectures: Fresenius University of Applied Sciences invited two industry experts from the social media world to give a lecture on Friday, April 8. The audience of around 70 had the opportunity to actively participate in the lectures. The first guest lecture was given by Deniz Anic (TikTok). In …

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Digital Management 3 Questions for Sascha Hoffmann about Digital Product Management

3 Questions for Sascha Hoffmann about Digital Product Management

Prof. Dr. Sascha Hoffmann is Professor of Online Management at the Fresenius University of Applied Sciences in Hamburg. His edited volume “Digital Product Management” was recently published by Springer Gabler. Interview Dear Mr. Hoffmann – “Digital product management” is an abstract term for some people at first. Give us an example to make it concrete …

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