Category: General

General How to help B2B customers discover products

How to help B2B customers discover products

Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …

Weiterlesen … Read More

General New E-Commerce Tools in April

New E-Commerce Tools in April

Every week, Practical Ecommerce publishes a summary of new e-commerce tools from companies offering services to e-commerce and omnichannel merchants. This edition includes updates on curated content, shoppable videos, AI-powered search, composable commerce, payments, subscription plans, and paywalls. New E-commerce Tools for Merchants: April 15 Squarespace adds subscription features to earn recurring revenue. To help …

Weiterlesen … Read More

General What Fashion E-Commerce and Tech Experts Need to Know

What Fashion E-Commerce and Tech Experts Need to Know

This month, BoF Careers offers important industry insights to help e-commerce and technology experts decode the creative and commercial landscape of fashion. 1. The Race to Build the Best Generative AI Platform for Fashion Design Practically from the moment AI-powered image generators like DALL-E and Midjourney became popular, their potential for fashion was clear. They …

Weiterlesen … Read More

General OneWeb: The Future of E-commerce and Its Impact on Businesses

OneWeb: The Future of E-commerce and Its Impact on Businesses

OneWeb, the leading provider of cloud-based E-commerce solutions, is revolutionizing the way businesses operate in the E-commerce sector. With its innovative technology and comprehensive range of tools, OneWeb makes it easier than ever for companies to create and manage their online stores. This article examines the groundbreaking impact of OneWeb on businesses and provides valuable …

Weiterlesen … Read More

General B2B e-commerce platform: Salesforce integrates more AI

B2B e-commerce platform: Salesforce integrates more AI

In addition to using AI to improve e-commerce for both B2B buyers and sellers, the cloud-based business software company is providing new support for high-volume orders as well as integrated shipping, tax, and checkout services. A “cloud-based business software” refers to applications, tools, or systems that are hosted and accessed via the internet rather than …

Weiterlesen … Read More

Event Event calendar April

Event calendar April

Today we present the event calendar in collaboration with Web de Cologne. You can expect the first SportX of the year on April 11th at SID, along with many other exciting events and information. SportX – powered by Web de Cologne – April 11th, 2023 6:00 PM – Doors open Welcome area with registration Initial …

Weiterlesen … Read More

General LLMs complement ERP systems: The future of enterprise resource planning

LLMs complement ERP systems: The future of enterprise resource planning

ERP systems can be deployed in various industries and business sizes and are often particularly useful for complex organizations with many departments and high transaction volumes. In the world of e-commerce and business management, continuous innovations are taking place, paving the way for advanced ways of working. The integration of Large Language Models (LLMs) into …

Weiterlesen … Read More

General Siemens and Customer Experience in B2B: Mixed Reality

Siemens and Customer Experience in B2B: Mixed Reality

In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …

Weiterlesen … Read More

General A successful B2B2C campaign to win hearts.

A successful B2B2C campaign to win hearts.

B2B2C stands for “Business-to-Business-to-Consumer” and refers to a distribution channel where a company sells products to other businesses, which then resell them to end consumers. Below, Yell Advertising reflects on their campaign to increase engagement with Thailand’s leading cooking gas brand, PTT LPG. The uniqueness of the gas stove market in Thailand Gas stove products …

Weiterlesen … Read More

General Maximum push through reactivation of shopping cart abandonments

Maximum push through reactivation of shopping cart abandonments

Thanks to the strategy for the reactivation of shopping cart abandonments, the online shop Seventyseven was able to reduce its advertising costs by three quarters. Additionally, the fashion retailer aims to optimize its existing Programmatic Printing campaigns. Print has had the ability for mass reproduction for almost 600 years. Without books, there would be no …

Weiterlesen … Read More

General Success in eCommerce: Reckitt relies on customer-centric strategies

Success in eCommerce: Reckitt relies on customer-centric strategies

With the rise of eCommerce, it’s now one of the most challenging, yet opportune times for marketers. There’s booming data about what our customer want, how and where they buy, and what impacts them throughout the buying journey. Brands need to find ways to utilize the best insights. They need to tailor content that resonates …

Weiterlesen … Read More

General Event Calendar March

Event Calendar March

The carnival season has come to an end, and our attention now turns to the upcoming spring events in our event calendar. The upcoming March promises a variety of exciting activities, including the transformation of existing properties, the promotion of inclusive entrepreneurship, the development of electric charging infrastructure, Impact Stammtisch, and discussions on sustainability in …

Weiterlesen … Read More

General 70% of online shoppers are active on C2C platforms

70% of online shoppers are active on C2C platforms

The number of online shoppers in Europe decreased by 1 percent in 2023. However, the number of regular online shoppers remained stable. And 7 out of 10 of these regular online shoppers were active on C2C platforms, where they bought or sold secondhand products. These data come from the E-Shopper Barometer 2023 by Geopost, a …

Weiterlesen … Read More

General ECI Project with AWO

ECI Project with AWO

Aside from the numerous scientific contributions, conferences, and event offerings, the E-commerce Institute Cologne also works on practical tasks for customers throughout Germany. A current project that our project managers are handling is being developed in collaboration with the Workers’ Welfare Association (AWO) Germany. The aim here is to demonstrate new ways of recruiting employees …

Weiterlesen … Read More

General Fressnapf launches new warehouse

Fressnapf launches new warehouse

The Fressnapf Group has commissioned Vanderlande to automate its new logistics center in Nörvenich. The centerpiece is an AutoStore system, which is being implemented in collaboration with Vanderlande’s sister company, Toyota Material Handling Deutschland. The pet supply provider, Fressnapf, has chosen Vanderlande as the general contractor for automating its new E-commerce hub in Nörvenich. According …

Weiterlesen … Read More

General ISPC 2024 Announcement: “Digital Management and Artificial Intelligence”

ISPC 2024 Announcement: “Digital Management and Artificial Intelligence”

After several long carnival days, the time has come: the announcement of the ISPC 2024 conference is imminent. This year’s international conference, organized by the East European University (Georgia) in cooperation with IU University of Applied Sciences Cologne (Germany), will take place in Cologne. At its core, the forum aims to present and discuss relevant …

Weiterlesen … Read More

General SYNTEA: AI Revolution in Online Education

SYNTEA: AI Revolution in Online Education

The IU International University (IU) is Germany’s largest university with over 100,000 students. As a pioneer in the field of digital learning tools, it actively integrates them into its teaching to offer personalized education to students worldwide. Using state-of-the-art technologies such as Language Models (LLMs) and GPT, IU developed the AI-powered teaching and learning assistant …

Weiterlesen … Read More

General Social Commerce: The Future of E-Commerce?

Social Commerce: The Future of E-Commerce?

E-commerce has changed the way we shop by providing customers worldwide with convenience and accessibility. Social commerce, which combines social networks and online shopping, has emerged as a significant force in recent years. With the increasing importance of social media platforms and the growing preference for personalized shopping experiences, the question arises about the future …

Weiterlesen … Read More

Event Event calendar February

Event calendar February

The event calendar for February is once again brimming with a variety of fascinating events in and around Cologne. This month, Carnival takes center stage in Cologne, skillfully blending networking events with valuable insights for aspiring e-commerce experts. Additionally, there are numerous events this month dedicated to delving into the trending topic of AI. Here’s …

Weiterlesen … Read More

General IU International University: Education for the Modern World

IU International University: Education for the Modern World

Today’s educational landscape is characterized by diversity, flexibility, and global interconnectedness. In this context, the IU International University of Applied Sciences holds a prominent position. As one the largest University in Germany, IU strives to make education accessible for the modern world, preparing students for a successful future. History and Mission: Founded in 1998, IU …

Weiterlesen … Read More