Category: General

General The “diCE Model” of HS Fresenius and ORT

The “diCE Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Cooperation between ORT Medienverbund and the E-Commerce Institute of HS Fresenius Against the backdrop of the transformation of B2B sales, the E-Commerce Institute of the Fresenius University of Applied Sciences, together with the agency group for sales and marketing ORT, is developing a new type of integrated …

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General Movement in Wholesale: Winds of Change for Traditional Structures?

Movement in Wholesale: Winds of Change for Traditional Structures?

Which topics and current market movements are particularly challenging for wholesalers? This question is answered by a new study by IFH COLOGNE and MIRAKL. Conclusion: Many wholesalers are in the first phase of their digital transformation and are currently responding to changing market dynamics and customer requirements. Get more exciting insights into the study by …

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General Retail Intelligence Solutions – Light Meets Smart Technology

Retail Intelligence Solutions – Light Meets Smart Technology

The EHI Retail Institute provides exciting insights into insightful analyses The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new article from EHI provides interesting insights into the topic of retail intelligence solutions. Get exciting insights into the topic here or click …

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Event International Scientific-Practical Conference 2021: Participant numbers on the rise

International Scientific-Practical Conference 2021: Participant numbers on the rise

Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, East European University (Georgia) together with its partner Hochschule Fresenius (Germany) will organize the International Scientific-Practical Conference 2021. The aim is: To evaluate the Covid 19 pandemic and post-pandemic environment and to identify opportunities for digital management. The focus will …

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General Digital Markets Act could harm European small businesses

Digital Markets Act could harm European small businesses

How the Digital Markets Act could unwittingly hurt European small businesses  A policy analysis informed by the Catalyst Research Digital Markets Act Working Group  Digital business transformation has been underway for more than a decade. However, it became an urgent matter during the COVID-19 pandemic when many restaurants, retail stores, and offices were forced to shut …

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General Ranking of the largest food retailers in Germany by sales (2020)

Ranking of the largest food retailers in Germany by sales (2020)

Stores in the German food retail sector generated total net sales of around 179.8 billion euros in 2020. According to EHI estimates, the 10 largest companies in food retail contributed around 168 billion euros to this figure. The new statistics from the EHI Retail Institute show the 10 largest German companies in food retailing. Click here for exciting insights and current retail data!

General Information technology trends: Digital solutions in pharmacies

Information technology trends: Digital solutions in pharmacies

Self-checkout in pharmacies: with new digital recipes for success They are part of a larger change in appearance and product portfolio: Digital solutions are intended to help ensure that stationary pharmacies continue to be perceived as attractive institutions in the future. These tools include payment terminals for self-checkout. The new article in the retail magazine …

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General Gründen ist auch Frauensache: The event series continues!

Gründen ist auch Frauensache: The event series continues!

“Gründen ist auch Frauensache”: The event series of the Fresenius University of Applied Sciences There are still fewer women than men who dare to start their own business. Still only 15.1 % of the founders are women. Many different theses are put forward for this: “Women are more cautious”, “Women prefer to start a family. …

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General FGF won as partner of the International Scientific-Practical Conference 2021

FGF won as partner of the International Scientific-Practical Conference 2021

FGF – the largest association of scientists from the fields of entrepreneurship and innovation   The International Scientific-Practical Conference will take place on November 12, 2021. For this purpose the FGF (Förderkreis Gründungs-Forschung e.V.) could be won as a renowned partner!   The FGF is the leading and most member-strong scientific association for entrepreneurship, innovation …

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General Reputable partner won for ISPC 2021

Reputable partner won for ISPC 2021

FGF is partner of the International Scientific-Practical Conference 2021 The International Scientific-Practical Conference will take place on November 12, 2021. The FGF could now also be won as a partner for this event. The FGF (Förderkreis Gründungs-Forschung) is the leading and most member-strong scientific association for entrepreneurship, innovation and SMEs in the German-speaking region, which …

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General Steadify: It won’t work without numbers #DHDL

Steadify: It won’t work without numbers #DHDL

The start was good, the portable tripod was particularly well received by amateur photographer Dagmar Wöhrl. The Q&A session also got off to a promising start, but then the talk turned to the figures and the dream of a lion deal was shattered. The founders were surprised by the details of the questions. But did …

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General Research plus online on June 9 – The E-Commerce Institute is participating!

Research plus online on June 9 – The E-Commerce Institute is participating!

Regional evenings for people interested in online research Sharing innovative research ideas Research plus is a regional event series that gives online researchers the opportunity to learn about and exchange innovative research ideas in a relaxed atmosphere. Research plus is organized on a volunteer basis, is non-commercial, and free for visitors after prior registration. The …

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General MyEy: A market too niche or a really exciting market after all #DHDL

MyEy: A market too niche or a really exciting market after all #DHDL

The big plan: to finally send chicken on permanent holiday, to abolish battery cages as far as possible. But at first things didn’t look so good for master confectioner and baker Chris Geiser. The taste of his vegan egg substitute was not really convincing as a fried egg. Dr. Georg Kofler then thought the market …

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General WE ARE ALL WINNERS! – THE FIRST TAVEC CONFERENCE

WE ARE ALL WINNERS! – THE FIRST TAVEC CONFERENCE

  Kimberly Hoffmann, a student at the Fresenius University of Applied Sciences in Cologne, Germany, wrote a guest lecture about the valuable experiences she had through the TAVEC project. The original article can be found here and here! You can find more information about the project of the two universities in our last articles: What …

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General Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Sales in the age of Corona are undergoing major changes. What is the current status and what are the solutions?   Everything is no longer the way it was before COVID-19 Due to Corona, the entire world population was confronted with an unpredictable situation and had to …

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General Chatbots at universities – these are the pros and cons

Chatbots at universities – these are the pros and cons

This is why universities and colleges should also embrace the use of chatbots! As part of their studies in Digital Management (MA.), students Antonia Biel, Simone Schreiner and Fabian Wanner took a detailed look at the topic of chatbots and identified various advantages and disadvantages for universities. The following provides a brief insight into the results …

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General Microsoft Clarity: the new analytics platform

Microsoft Clarity: the new analytics platform

Since October 28th 2020, website publishers and professionals of marketing have a new tool to analyze the statistics of a website. The date is when Microsoft launched Clarity, a platform that registers the behaviour of users on the website, such as interactions, engagements and sessions. It offers a good complement to Google Analytics with the …

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E-Commerce Marketing Look into the book: Key factors in e-commerce

Look into the book: Key factors in e-commerce

Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …

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General Amazon launches its own website in Poland

Amazon launches its own website in Poland

Until now, the majority of customers have had to order via German sites, but now Amazon will soon be launching its own website in Poland, putting local suppliers in a spot of bother. Prof. Geibel was on this topic at Pressetext!