Category: General

General 6 Tips for Successful E-Commerce Search Campaigns

6 Tips for Successful E-Commerce Search Campaigns

From best practices in labeling to optimizing automated bidding – these tips will make your e-commerce advertising campaigns more efficient. A clear e-commerce search strategy is essential – especially during the holidays. Ready to optimize your PPC strategy? Success depends on seamless collaboration between sales, marketing, and media teams. While specifics may vary, the following …

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General How Tokopedia’s AI is Transforming Online Shopping—and Blowing Our Minds

How Tokopedia’s AI is Transforming Online Shopping—and Blowing Our Minds

Ever felt like your favorite online store knows exactly what you want, sometimes before you even do? That’s not magic; artificial intelligence (AI) is working behind the scenes. In Indonesia’s vibrant e-commerce scene, Tokopedia is slaying the personalization game with AI-powered features that make online shopping smoother, smarter, and much more fun. Let’s dive into …

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General Banner Advertising: Key Facts at a Glance

Banner Advertising: Key Facts at a Glance

In this guide, you’ll learn the basics of clickable banner advertising, key design principles, and popular formats. Banner advertising is a powerful tool for selling products online. With its ability to reach a large and diverse audience, it’s essential for online shop owners. It helps build brand awareness, supports the launch of new products, and …

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General How Mass Customization in E-Commerce Can Drive Massive Growth

How Mass Customization in E-Commerce Can Drive Massive Growth

Mass customization is an essential strategy for e-commerce platforms to meet diverse customer needs without compromising operational efficiency. Orgill, a $4 billion hardware company with a 177-year history, exemplifies how thoughtfully executed mass customization can drive significant growth. Mass Customization in E-commerce: A Success Strategy with Growth Potential Mass customization in e-commerce is becoming increasingly …

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General Ecommerce Marketing: 3 Strategies for Success in the Digital Marketplace

Ecommerce Marketing: 3 Strategies for Success in the Digital Marketplace

The retail landscape has undergone significant transformation in recent years, with ecommerce emerging as a dominant force in the global market. As more consumers turn to online shopping for convenience, variety, and competitive pricing, businesses must adapt their marketing strategies to succeed in this digital ecosystem. Ecommerce Marketing: Strategies for Success in the Digital Marketplace …

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General How Temu and Shein Are Revolutionizing the E-Commerce Market

How Temu and Shein Are Revolutionizing the E-Commerce Market

Temu and Shein, two emerging e-commerce giants rooted in China, are currently transforming the fields of online retail and logistics. Both companies employ different but innovative strategies to expand their market presence in Europe, particularly in Germany. While Temu is opening its marketplace, Shein is building new structures in Germany that signal an intensive expansion. …

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General E-Commerce for the Holiday Season: AI, Prime Days & Carousel Posts

E-Commerce for the Holiday Season: AI, Prime Days & Carousel Posts

With Prime Days, personalized recommendations, and creative marketing tools, the online shopping high season has begun. Here are some updates and tips to help you make the most of the key sales phases in the fourth quarter – whether you’re a retailer or a consumer. The “Golden Quarter” in E-Commerce The fourth quarter is often …

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General Event Calendar November

Event Calendar November

We are excited to announce our latest blog post featuring the most exciting events and seminars for e-commerce and startups in and around Cologne this November! Whether you’re running a business, starting one, or simply looking to expand your network, this month offers valuable opportunities for learning and networking. Employment Law with Tax & Legal …

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General Black Friday 2024: Benefits for Consumers and Retailers

Black Friday 2024: Benefits for Consumers and Retailers

Almost two-thirds of German consumers plan to do their Christmas shopping in November and December. According to the Shopify Retail and Consumer Compass 2024, discounts, price comparisons, and loyalty programs are crucial factors in purchasing decisions and brand loyalty during Black Friday and Cyber Monday. In 2024, Black Friday and Cyber Monday (BFCM) remain significant …

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General 8 Tips for Reducing Costs in Your E-Commerce Operations

8 Tips for Reducing Costs in Your E-Commerce Operations

E-commerce companies see a high number of visitors every day. In 2023, over 19% of global retail sales were attributed to online sales. However, high sales figures also mean rising operating costs, including shipping costs, transaction fees, logistics costs, and marketing expenses. At the same time, competition with platforms like Amazon and eBay increases the …

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General The Driving Forces Behind Social, Sustainable, and Cross-Border Shoppers

The Driving Forces Behind Social, Sustainable, and Cross-Border Shoppers

The final chapter of the Online Shopper Trends Report introduces three key buyer personas, identified based on their specific shopping behaviors in e-commerce. Just in time for the peak season, DHL eCommerce has released the concluding chapter of its global Online Shopper Trends Report. This chapter delves deeper into the behaviors of consumers behind the …

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General ISPC 2024: Conference Handbook with Zoom Links

ISPC 2024: Conference Handbook with Zoom Links

We are pleased that you will be attending or presenting at the ISPC 2024 Conference – the 4th annual “International Scientific-Practical Conference” – on Thursday, October 10, 2024, and Friday, October 11, 2024. We would like to provide you with the program and all essential information, as well as details about the schedule and venue. …

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General Analysis of Future Trends in the Direct-to-Consumer (DTC) E-commerce Industry

Analysis of Future Trends in the Direct-to-Consumer (DTC) E-commerce Industry

Numerous dynamic variables are influencing the industry, causing the global Direct-to-Consumer (DTC) e-commerce market to experience unprecedented growth and transformation. This comprehensive market study provides deep insights into the global DTC e-commerce industry, highlighting key challenges, new opportunities, and current trends. The report covers essential topics, including market drivers, constraints, opportunities, the competitive landscape, and …

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General Green Skills in E-Commerce: Promoting Climate Awareness

Green Skills in E-Commerce: Promoting Climate Awareness

Green Skills are becoming increasingly important in all sectors, but in e-commerce, there is a significant and growing gap in environmental qualifications. To address this challenge, employees must develop climate-related competencies. The e-commerce sector also faces a shortage of experts in sustainability and clean technologies to meet the rising demand across various industries. The urgency …

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General Switching E-Commerce Systems: The Keys to Success

Switching E-Commerce Systems: The Keys to Success

In the fast-paced world of e-commerce, switching systems is sometimes inevitable. However, the end of one system doesn’t mean the end of the world; instead, it opens up new opportunities. A change often brings a breath of fresh air, offering numerous advantages and chances for optimization. Imagine a road trip. You’re driving your trusty car …

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General AI technology gives new momentum to e-commerce

AI technology gives new momentum to e-commerce

“Incredible! I thought she was a real person!” exclaimed a visitor in amazement after discovering that the livestreamer selling beauty products on a large screen was actually a digital person—a form of AI technology. The digital livestreamer, named Yanxi, has completed over 400,000 hours of livestreaming for more than 5,000 brands. Attracting at least 100 …

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General Creative Visualization: A Key Success Factor in E-Commerce

Creative Visualization: A Key Success Factor in E-Commerce

Online retailers today face the challenge of standing out in an increasingly competitive market – unless they have specialized in a very specific niche. So, how can they differentiate themselves from the competition and capture the attention of consumers? ECC KÖLN and Riverty have investigated exactly this question. Their study shows that emotional customer engagement …

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General German government develops ‘ecommerce action plan’

German government develops ‘ecommerce action plan’

German Minister for Economic Affairs and Vice Chancellor Robert Habeck is working on an ecommerce action plan. With this plan, the government aims to create a level playing field between European online retailers and Asian platforms like Shein and Temu. A spokeswoman from Habeck’s ministry confirmed to the German business platform *Capital* that an ecommerce …

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General The official schedule for ISPC 2024

The official schedule for ISPC 2024

We are pleased to announce that the schedule for the 4th International Scientific-Practical Conference (ISPC) 2024 on “Digital Management and Artificial Intelligence” is now official! This conference, organized by the East European University (Georgia) in collaboration with IU International University (Germany) and Adelphi University (USA), will take place on October 10 and 11, 2024, in …

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General Ikea is launching a second-hand marketplace

Ikea is launching a second-hand marketplace

The furniture retailer Ikea plans to launch a marketplace where customers can sell their pre-owned Ikea furniture to other consumers. By doing so, the company aims to expand its online revenue. The company has already launched a pilot in Spain and Norway. The Swedish retailer is well-known for its furniture. In several European countries, Ikea …

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