Category: General

General Siemens and Customer Experience in B2B: Mixed Reality

Siemens and Customer Experience in B2B: Mixed Reality

In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …

Weiterlesen … Read More

General A successful B2B2C campaign to win hearts.

A successful B2B2C campaign to win hearts.

B2B2C stands for “Business-to-Business-to-Consumer” and refers to a distribution channel where a company sells products to other businesses, which then resell them to end consumers. Below, Yell Advertising reflects on their campaign to increase engagement with Thailand’s leading cooking gas brand, PTT LPG. The uniqueness of the gas stove market in Thailand Gas stove products …

Weiterlesen … Read More

General Maximum push through reactivation of shopping cart abandonments

Maximum push through reactivation of shopping cart abandonments

Thanks to the strategy for the reactivation of shopping cart abandonments, the online shop Seventyseven was able to reduce its advertising costs by three quarters. Additionally, the fashion retailer aims to optimize its existing Programmatic Printing campaigns. Print has had the ability for mass reproduction for almost 600 years. Without books, there would be no …

Weiterlesen … Read More

General Success in eCommerce: Reckitt relies on customer-centric strategies

Success in eCommerce: Reckitt relies on customer-centric strategies

With the rise of eCommerce, it’s now one of the most challenging, yet opportune times for marketers. There’s booming data about what our customer want, how and where they buy, and what impacts them throughout the buying journey. Brands need to find ways to utilize the best insights. They need to tailor content that resonates …

Weiterlesen … Read More

General Event Calendar March

Event Calendar March

The carnival season has come to an end, and our attention now turns to the upcoming spring events in our event calendar. The upcoming March promises a variety of exciting activities, including the transformation of existing properties, the promotion of inclusive entrepreneurship, the development of electric charging infrastructure, Impact Stammtisch, and discussions on sustainability in …

Weiterlesen … Read More

General 70% of online shoppers are active on C2C platforms

70% of online shoppers are active on C2C platforms

The number of online shoppers in Europe decreased by 1 percent in 2023. However, the number of regular online shoppers remained stable. And 7 out of 10 of these regular online shoppers were active on C2C platforms, where they bought or sold secondhand products. These data come from the E-Shopper Barometer 2023 by Geopost, a …

Weiterlesen … Read More

General ECI Project with AWO

ECI Project with AWO

Aside from the numerous scientific contributions, conferences, and event offerings, the E-commerce Institute Cologne also works on practical tasks for customers throughout Germany. A current project that our project managers are handling is being developed in collaboration with the Workers’ Welfare Association (AWO) Germany. The aim here is to demonstrate new ways of recruiting employees …

Weiterlesen … Read More

General Fressnapf launches new warehouse

Fressnapf launches new warehouse

The Fressnapf Group has commissioned Vanderlande to automate its new logistics center in Nörvenich. The centerpiece is an AutoStore system, which is being implemented in collaboration with Vanderlande’s sister company, Toyota Material Handling Deutschland. The pet supply provider, Fressnapf, has chosen Vanderlande as the general contractor for automating its new E-commerce hub in Nörvenich. According …

Weiterlesen … Read More

General ISPC 2024 Announcement: “Digital Management and Artificial Intelligence”

ISPC 2024 Announcement: “Digital Management and Artificial Intelligence”

After several long carnival days, the time has come: the announcement of the ISPC 2024 conference is imminent. This year’s international conference, organized by the East European University (Georgia) in cooperation with IU University of Applied Sciences Cologne (Germany), will take place in Cologne. At its core, the forum aims to present and discuss relevant …

Weiterlesen … Read More

General SYNTEA: AI Revolution in Online Education

SYNTEA: AI Revolution in Online Education

The IU International University (IU) is Germany’s largest university with over 100,000 students. As a pioneer in the field of digital learning tools, it actively integrates them into its teaching to offer personalized education to students worldwide. Using state-of-the-art technologies such as Language Models (LLMs) and GPT, IU developed the AI-powered teaching and learning assistant …

Weiterlesen … Read More

General Social Commerce: The Future of E-Commerce?

Social Commerce: The Future of E-Commerce?

E-commerce has changed the way we shop by providing customers worldwide with convenience and accessibility. Social commerce, which combines social networks and online shopping, has emerged as a significant force in recent years. With the increasing importance of social media platforms and the growing preference for personalized shopping experiences, the question arises about the future …

Weiterlesen … Read More

Event Event calendar February

Event calendar February

The event calendar for February is once again brimming with a variety of fascinating events in and around Cologne. This month, Carnival takes center stage in Cologne, skillfully blending networking events with valuable insights for aspiring e-commerce experts. Additionally, there are numerous events this month dedicated to delving into the trending topic of AI. Here’s …

Weiterlesen … Read More

General IU International University: Education for the Modern World

IU International University: Education for the Modern World

Today’s educational landscape is characterized by diversity, flexibility, and global interconnectedness. In this context, the IU International University of Applied Sciences holds a prominent position. As one the largest University in Germany, IU strives to make education accessible for the modern world, preparing students for a successful future. History and Mission: Founded in 1998, IU …

Weiterlesen … Read More

General The digitization of corporate learning

The digitization of corporate learning

The way of learning has drastically changed due to COVID-19. With the onset of the pandemic and the corresponding measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not take place on-site as usual and were, sometimes without a strategic …

Weiterlesen … Read More

General SEO Trends 2024 – What to Consider in Search Engine Optimization

SEO Trends 2024 – What to Consider in Search Engine Optimization

The SEO trends are constantly evolving. For 2024, several key trends are emerging that will be crucial for future success in search engines. What developments are relevant, and how can companies integrate them into their everyday marketing? A guest contribution from Jonas Polfuß  Search Engine Optimization (SEO) has evolved into a complex discipline that combines …

Weiterlesen … Read More

General 40% of the products available online as second-hand

40% of the products available online as second-hand

The market for used and refurbished – second-hand – items in Germany is experiencing growth. For 40% of the analyzed products in the categories of electronics, home & garden, and sports & outdoor, there are offerings, representing a six-percentage-point increase compared to the previous year. Marketplace consultant Metoda, in its second study, analyzed publicly available …

Weiterlesen … Read More

General E-Commerce Success: Improvement Tips for Online Shops

E-Commerce Success: Improvement Tips for Online Shops

The e-commerce sector is constantly evolving, with new trends emerging regularly that must be carefully considered. This adaptability is crucial for online shops to succeed in the local market and attract customers. However, where should the focus lie, and what aspects need attention in the realm of marketing? Successful E-Commerce: The Crucial Role of Effective …

Weiterlesen … Read More

General FedEx launches E-commerce platform in the fall

FedEx launches E-commerce platform in the fall

FedEx plans a fall launch for its fdx eCommerce platform, aiming to optimize various aspects for merchants. The platform consolidates existing tools and introduces new features, including real-time network insights. FedEx’s move to a digitally-led model follows a reorganization and increased competition with Amazon in eCommerce deliveries. FedEx is set to introduce an eCommerce platform …

Weiterlesen … Read More

General 5 Profit Boosters from Repeat Buyers

5 Profit Boosters from Repeat Buyers

Companies appreciate new customers, but repeat buyers generate more profit and incur lower service costs. Customers need a reason to return. This could be achieved through marketing, outstanding service, or superior product quality. Regardless, the long-term viability of most e-commerce shops requires customers to make more than one purchase. Here’s why: Higher Lifetime Value A …

Weiterlesen … Read More

General Content Commerce: The Key Strategy in E-Commerce

Content Commerce: The Key Strategy in E-Commerce

Sustainable, user-centered content marketing is crucial in e-commerce to attract customers, foster long-term loyalty, and increase revenue. This article explains how a tailored content strategy can drive your online shop forward. E-commerce and content marketing go hand in hand. Online shops that invest in content offer more than just products – they use content as …

Weiterlesen … Read More