Category: General

General FGF won as partner of the International Scientific-Practical Conference 2021

FGF won as partner of the International Scientific-Practical Conference 2021

FGF – the largest association of scientists from the fields of entrepreneurship and innovation   The International Scientific-Practical Conference will take place on November 12, 2021. For this purpose the FGF (Förderkreis Gründungs-Forschung e.V.) could be won as a renowned partner!   The FGF is the leading and most member-strong scientific association for entrepreneurship, innovation …

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General Reputable partner won for ISPC 2021

Reputable partner won for ISPC 2021

FGF is partner of the International Scientific-Practical Conference 2021 The International Scientific-Practical Conference will take place on November 12, 2021. The FGF could now also be won as a partner for this event. The FGF (Förderkreis Gründungs-Forschung) is the leading and most member-strong scientific association for entrepreneurship, innovation and SMEs in the German-speaking region, which …

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General Steadify: It won’t work without numbers #DHDL

Steadify: It won’t work without numbers #DHDL

The start was good, the portable tripod was particularly well received by amateur photographer Dagmar Wöhrl. The Q&A session also got off to a promising start, but then the talk turned to the figures and the dream of a lion deal was shattered. The founders were surprised by the details of the questions. But did …

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General Research plus online on June 9 – The E-Commerce Institute is participating!

Research plus online on June 9 – The E-Commerce Institute is participating!

Regional evenings for people interested in online research Sharing innovative research ideas Research plus is a regional event series that gives online researchers the opportunity to learn about and exchange innovative research ideas in a relaxed atmosphere. Research plus is organized on a volunteer basis, is non-commercial, and free for visitors after prior registration. The …

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General MyEy: A market too niche or a really exciting market after all #DHDL

MyEy: A market too niche or a really exciting market after all #DHDL

The big plan: to finally send chicken on permanent holiday, to abolish battery cages as far as possible. But at first things didn’t look so good for master confectioner and baker Chris Geiser. The taste of his vegan egg substitute was not really convincing as a fried egg. Dr. Georg Kofler then thought the market …

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General WE ARE ALL WINNERS! – THE FIRST TAVEC CONFERENCE

WE ARE ALL WINNERS! – THE FIRST TAVEC CONFERENCE

  Kimberly Hoffmann, a student at the Fresenius University of Applied Sciences in Cologne, Germany, wrote a guest lecture about the valuable experiences she had through the TAVEC project. The original article can be found here and here! You can find more information about the project of the two universities in our last articles: What …

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General Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Sales in the age of Corona are undergoing major changes. What is the current status and what are the solutions?   Everything is no longer the way it was before COVID-19 Due to Corona, the entire world population was confronted with an unpredictable situation and had to …

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General Chatbots at universities – these are the pros and cons

Chatbots at universities – these are the pros and cons

This is why universities and colleges should also embrace the use of chatbots! As part of their studies in Digital Management (MA.), students Antonia Biel, Simone Schreiner and Fabian Wanner took a detailed look at the topic of chatbots and identified various advantages and disadvantages for universities. The following provides a brief insight into the results …

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General Microsoft Clarity: the new analytics platform

Microsoft Clarity: the new analytics platform

Since October 28th 2020, website publishers and professionals of marketing have a new tool to analyze the statistics of a website. The date is when Microsoft launched Clarity, a platform that registers the behaviour of users on the website, such as interactions, engagements and sessions. It offers a good complement to Google Analytics with the …

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E-Commerce Marketing Look into the book: Key factors in e-commerce

Look into the book: Key factors in e-commerce

Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …

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General Amazon launches its own website in Poland

Amazon launches its own website in Poland

Until now, the majority of customers have had to order via German sites, but now Amazon will soon be launching its own website in Poland, putting local suppliers in a spot of bother. Prof. Geibel was on this topic at Pressetext!

General E-commerce analysis: the aspects to consider

E-commerce analysis: the aspects to consider

What are the aspects to be considered for the analysis of e-commerce? As part of her master in Digital Management at Fresenius University of Applied Sciences, the student and intern at E-Commerce Institute, Natália Manczyk, did an in-depth analysis of the German e-commerce Steel Vintage Bikes. Together with the student Fabian Wanner, she analysed the …

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General Progressive Web Apps – This is how big the impact is on e-commerce

Progressive Web Apps – This is how big the impact is on e-commerce

Progressive Web Apps are receiving more and more attention. But is this really justified and what concrete benefits arise for the e-commerce sector? Prof. Geibel and Robin Kracht present how Progressive Web Apps can be used to optimize conversion rates in e-commerce: This article takes a closer look at the topic of Progressive Web Apps …

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General Top 5 questions every FinTech should ask themselves before choosing a Banking as a Service provider!

Top 5 questions every FinTech should ask themselves before choosing a Banking as a Service provider!

According to the Statista Research Department (2020), Europe, the Middle East, and Africa combined were home to more than 3,500 FinTechs. Similarly, BaFin estimated that roughly 900 FinTechs were in Germany in 2018, seeing an upwards trend in 2019 and 2020. Already four years ago, in 2017, 88% of established financial institutions feared profit losses …

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General The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 2/2

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 2/2

Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …

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General The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 1/2

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 1/2

Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …

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General Blockchain and alternative technologies in autonomous driving passenger cars 2/2.

Blockchain and alternative technologies in autonomous driving passenger cars 2/2.

Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The second …

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General Blockchain and alternative technologies in autonomous driving passenger cars 1/2

Blockchain and alternative technologies in autonomous driving passenger cars 1/2

Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The abstract …

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General #6 Our own podcast

#6 Our own podcast

Listen to the sixth podcast of the E-Commerce Institute here! The latest episode of the E-Commerce Institute deals with the topic of sustainability in online commerce. What are the dark sides? And what is the criticism?   As a guest, we welcome Alumna Louisa Roszinski, who has written an outstanding bachelor thesis on “Sustainability in …

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