Dr. Richard C. Geibel, Director of E-Commerce Institute

Dr. Richard C. Geibel, Director of E-Commerce Institute


Dr. Richard C. Geibel, Dipl.-Inform. is head of the scientific „E-Commerce Institute Cologne“. As a professor of business administration, especially corporate management and entrepreneurship, he designed, founded and accredited the German-language master’s program „Digital Management“ and the English-language, international master’s program „Digital Management“ at the Fresenius University of Applied Sciences in Cologne. He was awarded the academic title of „Visiting Professor“ by the „Changchun University of Finance and Economics“ in Changchun, China. His research focuses on digital transformation, digital commerce and digital entrepreneurship. As an alumnus of the Massachusetts Institute of Technology (MIT), Cambridge, Mass., USA, he regularly works with researchers at the „Alfred P. Sloan School of Management“.

If you are interested in a collaboration, student projects, advice or theses in e-commerce, e-business or related subject areas, please feel free to email us here . You can reach Dr. Richard Geibel on +49 221 40 626 52  or +49 171 145 3333.

The links below provide more information about Dr. Richard Geibel:

List of Publications Richard Geibel

CV Richard Geibel

LinkedIn profile

ResearchGate profile with more than 18,000 reads

Latest publication by Dr. Richard Geibel (2023):

Project topics of the E-Commerce Institute

Projects of the E-Commerce Institute take place regularly within the framework of university cooperation. Student teams help companies to solve challenging problems in online marketing and e-commerce. But technical advice is also part of the project catalogue

  • Development of holistic, strategic marketing concepts
  • Development of individual omni-channel approaches for corporate customers
  • Support in the design and use of social commerce
  • Design of personalized social media strategies
  • Shop and e-commerce systems in mobile commerce
  • Conversion Optimization
  • SEO and SEA strategies
  • Implementation of web analytics
  • Market entry strategies in e-commerce
  • Company valuation in e-commerce
  • Strategies in multichannel retail
  • Implementation of same-day delivery
  • Online Marketing Agency Audit
  • Digitization of educational companies
  • Content marketing, especially in the DIY & finance sector
  • Optimization of returns management
  • Data protection in video conferencing systems in the health sector
  • Comparison of merchandise management and processing systems in e-commerce
  • Specification and programming of web and PWA applications.