General Vudoo and AWS: Revolutionizing Shoppable Video Technology

Vudoo and AWS: Revolutionizing Shoppable Video Technology

The adtech startup Vudoo has been selected by Amazon Web Services (AWS) as a partner for shoppable videos. This partnership strengthens Vudoo’s position as a leading eCommerce specialist and technology provider. Thanks to this selection, AWS partners worldwide can access Vudoo’s innovative in-stream checkout technology, which transforms content and ads into directly shoppable assets. Vudoo’s …

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General The Digital Lecturer Syntea: AI in Education

The Digital Lecturer Syntea: AI in Education

Now I am your lecturer. Artificial intelligence has the potential to revolutionize education. How far have universities already come in implementing it? Syntea may be a pioneer in the field. Syntea is the most in-demand staff member at the International University (IU). With blonde, shoulder-length hair and a light blue blouse, Syntea has answered more …

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General AAIH: New partner organization of the institute and for ISPC conference

AAIH: New partner organization of the institute and for ISPC conference

Today we proudly announce a new partner of the E-Commerce Instituted and for the ISPC: the Alliance for AI & Humanity (AAIH). With this, the E-Commerce Institute is now a founding member of the AAIH and will contribute its expertise to help advance and promote ethical AI through the nonprofit organization.   The Alliance for …

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General Tax barriers in international trade relations

Tax barriers in international trade relations

E-commerce has gained a crucial role in global trade by granting companies access to a worldwide market. This progression results in an increasing number of cross-border transactions, enabling businesses to distribute their products and services across national boundaries and reach customers globally. The expansion of e-commerce has led companies into a global arena of trade, …

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General Competing With Giants: Small Businesses in E-Commerce

Competing With Giants: Small Businesses in E-Commerce

In this National Small Business Week, merchants from small businesses are increasingly moving beyond Main Street and into E-commerce. And with the news that post-pandemic growth for most Main Street small and medium-sized businesses (SMBs) is surpassing analysts’ expectations. Just how these vital components of the American economy are doing so is top of mind. …

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Event Event Calendar May

Event Calendar May

AI in Practice – Project Management, Automation, Efficiency Enhancement In today’s fast-paced business world, the integration of Artificial Intelligence (AI) is no longer just a competitive advantage but a necessity for companies aiming to stay ahead. In this free webinar, we offer decision-makers and business leaders a deep insight into the practical applications of AI …

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General Sustainability in E-Commerce: Retail Responsibility

Sustainability in E-Commerce: Retail Responsibility

Learn how ecommerce sustainability can lead to more environmentally friendly shopping. The allure of e-commerce lies in its convenience. With just a few clicks, you can deliver your order to your doorstep. But the environmental costs put a damper on these conveniences. Packaging waste, carbon emissions, and the energy consumption of data centers are just …

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ISPC A letter regarding the ‘Call for Abstracts’ of ISPC 2024

A letter regarding the ‘Call for Abstracts’ of ISPC 2024

Dear friends of ISPC, dear researchers, We are delighted to announce the 4th annual “International Scientific-Practical Conference (ISPC 2024)” and call for abstracts. The successful conference series will continue in 2024. The conference theme for this year is “Digital Management and Artificial Intelligence.” Following 22 contributions in 2021, 24 contributions in 2022, and 27 contributions …

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General How to help B2B customers discover products

How to help B2B customers discover products

Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …

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General New E-Commerce Tools in April

New E-Commerce Tools in April

Every week, Practical Ecommerce publishes a summary of new e-commerce tools from companies offering services to e-commerce and omnichannel merchants. This edition includes updates on curated content, shoppable videos, AI-powered search, composable commerce, payments, subscription plans, and paywalls. New E-commerce Tools for Merchants: April 15 Squarespace adds subscription features to earn recurring revenue. To help …

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General What Fashion E-Commerce and Tech Experts Need to Know

What Fashion E-Commerce and Tech Experts Need to Know

This month, BoF Careers offers important industry insights to help e-commerce and technology experts decode the creative and commercial landscape of fashion. 1. The Race to Build the Best Generative AI Platform for Fashion Design Practically from the moment AI-powered image generators like DALL-E and Midjourney became popular, their potential for fashion was clear. They …

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ISPC ISPC 2024: Start of Application (CfA)

ISPC 2024: Start of Application (CfA)

ISPC 2024 is the fourth international conference jointly organized by East European University (Tbilisi, Georgia), Adelphi University (Garden City, NY, USA), IU International University (Cologne, Germany) and the E-Commerce Institute and supported by the Friedrich-Ebert-Stiftung FES and the entrepreneurship organization FGF. ISPC 2024 4th annual International Scientific-Practical Conference “Digital Management and Artificial Intelligence” We are …

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General OneWeb: The Future of E-commerce and Its Impact on Businesses

OneWeb: The Future of E-commerce and Its Impact on Businesses

OneWeb, the leading provider of cloud-based E-commerce solutions, is revolutionizing the way businesses operate in the E-commerce sector. With its innovative technology and comprehensive range of tools, OneWeb makes it easier than ever for companies to create and manage their online stores. This article examines the groundbreaking impact of OneWeb on businesses and provides valuable …

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General B2B e-commerce platform: Salesforce integrates more AI

B2B e-commerce platform: Salesforce integrates more AI

In addition to using AI to improve e-commerce for both B2B buyers and sellers, the cloud-based business software company is providing new support for high-volume orders as well as integrated shipping, tax, and checkout services. A “cloud-based business software” refers to applications, tools, or systems that are hosted and accessed via the internet rather than …

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Content Marketing Influencer Marketing: 5 Tips for Increased Sales

Influencer Marketing: 5 Tips for Increased Sales

Influencer marketing has evolved from a niche strategy to an essential component of the marketing mix. Despite its increasing relevance and proven successes, many online retailers struggle with selecting suitable influencers, designing effective campaigns, and measuring return on investment. The human element that influencer marketing provides is both a strength and a challenge for businesses. …

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Event Event calendar April

Event calendar April

Today we present the event calendar in collaboration with Web de Cologne. You can expect the first SportX of the year on April 11th at SID, along with many other exciting events and information. SportX – powered by Web de Cologne – April 11th, 2023 6:00 PM – Doors open Welcome area with registration Initial …

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Event 2nd IU Health Symposium

2nd IU Health Symposium

In the upcoming spring month of April, everything revolves around the topic of health during the online conference of Germany’s largest university. The symposium of the International University enters its second round. Below you will find important information about the program, registration, and speakers. Digital Empowerment in Healthcare The Health department of IU International University …

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Digital Management Digital Health in Germany

Digital Health in Germany

The German healthcare system is receiving increased attention due to its economic importance and the necessity for efficiency improvement through digitization. The book “Digital Health in Germany” offers a comprehensive approach to the digital transformation of healthcare and includes specialized contributions on relevant areas. It is set to be published in 2024 by Springer Gabler. …

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General LLMs complement ERP systems: The future of enterprise resource planning

LLMs complement ERP systems: The future of enterprise resource planning

ERP systems can be deployed in various industries and business sizes and are often particularly useful for complex organizations with many departments and high transaction volumes. In the world of e-commerce and business management, continuous innovations are taking place, paving the way for advanced ways of working. The integration of Large Language Models (LLMs) into …

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Career Job offer: Social Recruiting & Employer Branding

Job offer: Social Recruiting & Employer Branding

Are you ready for a steep learning curve? Then the job offer as an intern (m/f/d) in Social Recruiting & Employer Branding from Talent Ads is just right for you. Below, we’ll give you an insight into what awaits you.   About TalentAds We aim to become Germany’s leading expert in the field of Social …

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