Content Marketing Live shopping on the internet: a trend with a future?

Live shopping on the internet: a trend with a future?

Live shopping on the internet: Is it a trend with a future? ‘We expect that by 2030, ten percent of online commerce will take place in this form,’ says Richard Geibel, Director of the E-Commerce Institute Cologne, in an interview with Judith Schulte-Loh, WDR5. Below is the transcript. Judith Schulte-Loh, WDR5: For many of us, …

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Event ISPC 2023: Program of the Conference

ISPC 2023: Program of the Conference

We are pleased to announce that the conference program for the 3rd “International Scientific-Practical Conference (ISPC 2023)” is online! On 25. November  2023, the partner institutions East European University (EEU, Georgia), E-Commerce Institute (Cologne, Germany) and Adelphi University (New York, USA) are jointly organizing this annual conference on “Digital Management to Shape the Future” as …

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General E-Commerce Benefits in Content Marketing

E-Commerce Benefits in Content Marketing

Content Marketing reaches consumers throughout their entire buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. Content helps E-commerce sellers attract, engage, and retain customers. 3 Benefits of Content Marketing: Attract Buyers Content creation, search engine optimization, and even social media marketing work hand in hand to attract new buyers …

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Event Webinar: A Skills-First Talent Strategy

Webinar: A Skills-First Talent Strategy

MIT Sloan Management Review is a journal and multi-platform publisher. It features research-based articles on topics such as strategic leadership, digital innovation, and sustainable business practices – and beyond that, free webinars, such as the upcoming session on “Skills-First Talent Strategy.” Tuesday, November 14, 2023 · 7:00 p.m. Skills dominate current conversations about how to …

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General Top 5 Online Retail Trends for E-Commerce in 2023

Top 5 Online Retail Trends for E-Commerce in 2023

The e-commerce industry can navigate the crisis in the coming year, but it is not expected to achieve the record growth rates of previous years. However, 2023 is likely to be anything but boring for e-commerce retailers. While it’s not appropriate to say that the celebration in e-commerce is over, there is currently a somewhat …

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Event The Rendezvous – Kölner Agenturclub

The Rendezvous – Kölner Agenturclub

On November 9th at 6:00 PM, “The Rendezvous – Cologne Agency Club” will take place at denkwerk. The Rendezvous brings together leading agencies in Cologne to discuss current industry topics and the development of the agency scene in Cologne. Our goal is to promote dialogue within the Cologne agency community, share knowledge, and collectively shape …

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General Activities of the Institute Director

Activities of the Institute Director

“Life is associated with constant change” I am very pleased to announce that I have been offered and accepted the Professorship of “Business Administration and Scientific Work” at the “IU International University of Applied Sciences” in the “Dual Study Programs” department. This means that I am now working at the Cologne site of IU in …

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General Legally Compliant Facebook Marketing

Legally Compliant Facebook Marketing

Companies need to invest in Facebook Marketing, as well as other social media platforms, to be successful in online marketing. However, it is crucial to take professional and legally correct measures to maintain the trust of users. Regardless of your experience, this article provides legal guidelines for creating and using a Facebook business page. Reasons …

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General Kyrgyzstan: Emerging as a Central Asian Hub for E-Commerce and Logistics

Kyrgyzstan: Emerging as a Central Asian Hub for E-Commerce and Logistics

Kyrgyzstan, a country blessed with breathtaking natural beauty and a rich history, has been laying out ambitious plans in recent years to establish itself as a pivotal player in the fields of logistics and e-commerce in Central Asia. The plans unveiled at the recent e-Commerce EXPO 2023 point towards a promising future. Kyrgyzstan’s Vision Nazarbek …

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General Announcement of the ISPC 2023 Conference: “Digital Management to Shape the Future”

Announcement of the ISPC 2023 Conference: “Digital Management to Shape the Future”

It’s getting serious: the announcement of the ISPC 2023 conference is now complete with the release of the booklet. This international annual conference, organized by the East European University (Georgia) in collaboration with the E-Commerce Institute Cologne (Germany), aims to provide a platform for the presentation and discussion of relevant aspects of digitalization. This year, …

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General 7 Tipps to Make the Most of Black Friday

7 Tipps to Make the Most of Black Friday

Every year, online shops prepare for the big business ahead, traditionally starting in Germany with the discount battle of Black Friday and Cyber Monday, seamlessly transitioning into the holiday shopping rush. It doesn’t take any special predictive abilities to foresee record e-commerce revenues on Black Friday this year. According to Emarsys.com, global retailers have been …

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General “Start with Tiktok”: the webinar

“Start with Tiktok”: the webinar

The Startplatz will host the webinar “Start with TikTok” in the next few days. This is aimed at startups, founders, and companies that want to use TikTok as a marketing and advertising platform. The live online event offers expert knowledge and individual consultation to help participants optimize their social media strategies and present their products …

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General Becoming a Top Salesperson with ChatGPT

Becoming a Top Salesperson with ChatGPT

ChatGPT and E-Commerce may not appear to have much in common at first glance, but in reality, there are numerous ways that E-Commerce platforms can significantly benefit from AI software. Artificial Intelligence and Machine Learning have long been recognized as some of the most significant trends. Consequently, the excitement surrounding ChatGPT is not surprising. The …

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General Turning Point in Outdoor Advertising

Turning Point in Outdoor Advertising

A post by Christian Gehl on www.onetoone.de Within a few years, digital billboards will outperform their printed counterparts. They combine all the advantages of online advertising, including data-driven targeting. Moreover, they offer dynamic content in the modern vertical format and various integrations with other media channels such as television, audio, and mobile devices. While the …

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General Carpet retailer Benuta defies the slump in online retail

Carpet retailer Benuta defies the slump in online retail

Today, we present a guest post by Jana Walder. The young author from Zurich is a master’s student in International Affairs and Governance at the University of St. Gallen. As part of her supplementary program in Digital Communication and Journalism, she completed a short-term internship at Handelsblatt in Düsseldorf, where she wrote her first article …

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Event Conference: Transformation of Commerce 2024

Conference: Transformation of Commerce 2024

Multichannel, online markets, live shopping, social selling: Commerce of tomorrow will be digital and multifaceted. This virtual conference will demonstrate how to best prepare for this exciting future. The question “How can successful retail concepts be introduced in turbulent times like these and effectively manage digital transformation across all channels?” is at the center of …

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General The intention-behavior gap in environmentally friendly delivery options

The intention-behavior gap in environmentally friendly delivery options

According to the global Online Shopper Survey by DHL eCommerce, which was first released in 2023, 95 percent of online shoppers abandon their purchase if the delivery options do not meet their expectations. This study, along with a European investigation into online consumer behavior, was conducted by surveying a total of 11,500 shoppers, including 5,000 …

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Event AI bootcamp by Startplatz Cologne

AI bootcamp by Startplatz Cologne

The gap between AI experts and beginners will never be smaller than today. The AI Bootcamp at the STARTPLATZ AI HUB extends over a period of two days and focuses on imparting theoretical foundations as well as practical insights into the application of generative AI. The main goal is to prepare participants optimally for the …

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General Is there just one way to use AI in online stores?

Is there just one way to use AI in online stores?

More than 90 percent of e-commerce companies use Artificial Intelligence, and the majority are satisfied with the results. However, the application of this technology has so far been almost exclusively focused on a specific purpose. Conducting a survey among 300 executives and decision-makers in U.S. e-commerce companies has yielded the following insights: The U.S. e-commerce …

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General Forecast for the year 2030: gaming emerges as a new digital economy

Forecast for the year 2030: gaming emerges as a new digital economy

Gaming is already the highest-grossing market in the digital media sector after TV today. Experts even anticipate continuous growth in this sector until 2027, making it the strongest market with an estimated $499 billion in revenue. Digital video will then be in second place ($477 billion), and television will fall to third place ($386 billion). …

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