Digital Management The “Trans-Atlantic Student Conference” 2021

The “Trans-Atlantic Student Conference” 2021

The TAVEC Project of HS Fresenius and Adelphi University: “Digital Disrupters and Change Makers” TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! What exactly does TAVEC mean? And how do the students from Cologne and New York work …

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Digital Management The TAVEC Project of HS Fresenius and Adelphi University

The TAVEC Project of HS Fresenius and Adelphi University

Virtual collaboration in times of COVID-19 TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! But what exactly is TAVEC? And how do the students from Cologne and New York work together?   TAVEC – “Trans-Atlantic Virtual Exchange and …

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Event International Scientific-Practical Conference 2021

International Scientific-Practical Conference 2021

Digital Management in Covid 19 Pandemic and Post-pandemic times On 12. November 2021 East European University (Georgia) along with its partner Hochschule Fresenius University of Applied Sciences (Germany) organizes joint Online International Scientific-Practical Conference. We are delighted to invite you to this exciting conference!   Head of the Conference Organizing Committee: – Prof. Dr. Richard …

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General Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Sales in the age of Corona are undergoing major changes. What is the current status and what are the solutions?   Everything is no longer the way it was before COVID-19 Due to Corona, the entire world population was confronted with an unpredictable situation and had to …

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E-Commerce Marketing Key factors in e-commerce: Seventh look at the book

Key factors in e-commerce: Seventh look at the book

Key factors in e-commerce: Seventh look at the book Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth, here …

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E-Commerce Marketing From shopping center to lifestyle hub

From shopping center to lifestyle hub

The transformation of stationary retail What is the impact of current e-commerce trends on stationary retail? And what changes do they bring with them? To what extent must shopping centers change? It’s no secret that online retail is growing rapidly. If you compare the years 2013 and 2019, sales have almost doubled. Whereas in 2013 …

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E-Commerce Marketing Key factors in e-commerce: sixth look at the book

Key factors in e-commerce: sixth look at the book

Key factors in e-commerce: Insights into the sixth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth and …

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E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 2 of Jan Dominik Gunkels article about E-Commerce in China       #3 Insufficient Respect for the Pride and Culture of the Chinese People Chinese are proud people with millennia of celebrated history. If you want to do business with them, they expect that you endear yourself to them. Most products offered based …

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E-Commerce Marketing Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: Insights into the fifth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here …

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E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 1 of Jan Dominik Gunkels article about E-Commerce in China     How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …

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Digital Management What does an e-commerce manager actually do?

What does an e-commerce manager actually do?

With the job title “e-commerce manager”, you will find more and more job postings advertising a wide range of activities in e-commerce companies. In order to correctly assess the opportunities of this job in e-commerce, you will find an overview of the fields of activity and requirements for e-commerce managers here. Are you interested in …

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E-Commerce Marketing Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: Insights into the fourth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second and …

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General Chatbots at universities – these are the pros and cons

Chatbots at universities – these are the pros and cons

This is why universities and colleges should also embrace the use of chatbots! As part of their studies in Digital Management (MA.), students Antonia Biel, Simone Schreiner and Fabian Wanner took a detailed look at the topic of chatbots and identified various advantages and disadvantages for universities. The following provides a brief insight into the results …

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E-Commerce Marketing Key factors in eCommerce: third look at the book

Key factors in eCommerce: third look at the book

Key factors in eCommerce: Insights into the third chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in eCommerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first and here for the second. …

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E-Commerce Marketing E-Commerce Trends 2021

E-Commerce Trends 2021

E-commerce interests are changing What are the upcoming e-commerce trends? Where does online retail stand? And what do consumers expect from online stores?  You can’t miss these trends to be a pioneer! Digital interactions are increasing and online product research is on the rise. However, mobile devices in particular are gaining in importance. By the …

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E-Commerce Marketing Second look into the book: key factors in e-commerce

Second look into the book: key factors in e-commerce

Insights into the second chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a little taste here and gain some initial insights. If you don’t know the first chapter yet, click here. 2. Digitization in e-commerce – an overview The way consumers buy products …

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General Microsoft Clarity: the new analytics platform

Microsoft Clarity: the new analytics platform

Since October 28th 2020, website publishers and professionals of marketing have a new tool to analyze the statistics of a website. The date is when Microsoft launched Clarity, a platform that registers the behaviour of users on the website, such as interactions, engagements and sessions. It offers a good complement to Google Analytics with the …

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E-Commerce Marketing Look into the book: Key factors in e-commerce

Look into the book: Key factors in e-commerce

Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …

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General E-commerce analysis: the aspects to consider

E-commerce analysis: the aspects to consider

What are the aspects to be considered for the analysis of e-commerce? As part of her master in Digital Management at Fresenius University of Applied Sciences, the student and intern at E-Commerce Institute, Natália Manczyk, did an in-depth analysis of the German e-commerce Steel Vintage Bikes. Together with the student Fabian Wanner, she analysed the …

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General Progressive Web Apps – This is how big the impact is on e-commerce

Progressive Web Apps – This is how big the impact is on e-commerce

Progressive Web Apps are receiving more and more attention. But is this really justified and what concrete benefits arise for the e-commerce sector? Prof. Geibel and Robin Kracht present how Progressive Web Apps can be used to optimize conversion rates in e-commerce: This article takes a closer look at the topic of Progressive Web Apps …

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