Entrepreneurship Munevo: When investors want to invest but cannot

Munevo: When investors want to invest but cannot

The Munich-based founders of Munevo achieved what many candidates dream of when they go on “Die Höhle der Löwen”: they astonished the lions, caused goose bumps and repeatedly received the respect of the experienced investors. But in the end it wasn’t enough for a deal. What was the reason?   Photo: TVNOW / Stefan Gregorowius …

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Entrepreneurship Classplash: Too much future in the valuation

Classplash: Too much future in the valuation

Early-stage startups in particular need to base their valuation to a large extent on future prospects. That is why financial planning is so important. This is where the investor sees where the figures come from and tries to assess how realistic it all is. This is where the opinions between the startup and the investor …

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General The “diCE Model” of HS Fresenius and ORT

The “diCE Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Cooperation between ORT Medienverbund and the E-Commerce Institute of HS Fresenius Against the backdrop of the transformation of B2B sales, the E-Commerce Institute of the Fresenius University of Applied Sciences, together with the agency group for sales and marketing ORT, is developing a new type of integrated …

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Graduation theses Integrated Digital Sales Platform for the Solution of Customer Needs 2/2

Integrated Digital Sales Platform for the Solution of Customer Needs 2/2

Welcome to our series of articles about current theses of our students! Alumna Antonia Biel wrote an outstanding master’s thesis in the field of digital sales as part of her master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Integrated Digital Sales Platform for the Solution of Customer Needs”. Below are …

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Graduation theses Integrated Digital Sales Platform for the Solution of Customer Needs 1/2

Integrated Digital Sales Platform for the Solution of Customer Needs 1/2

Welcome to our series of articles on current theses by our students! Our alumna Antonia Biel wrote an outstanding master’s thesis in the field of digital sales as part of her master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Integrated Digital Sales Platform for the Solution of Customer Needs”. In …

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Graduation theses Critical examination of a digital sales platform – opportunities and risks for CRM 2/2

Critical examination of a digital sales platform – opportunities and risks for CRM 2/2

Welcome to our series of articles on current theses by our students! Alumnus Janik Orth wrote an outstanding master’s thesis in the field of digital sales as part of his master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Critical examination of a digital sales platform – opportunities and risks for …

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Graduation theses Critical examination of a digital sales platform – opportunities and risks for CRM 1/2

Critical examination of a digital sales platform – opportunities and risks for CRM 1/2

Welcome to our series of articles on current theses by our students! Alumnus Janik Orth wrote an outstanding master’s thesis in the field of digital sales as part of his master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Critical examination of a digital sales platform – opportunities and risks for …

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E-Commerce Marketing Digital identity in B2B e-commerce

Digital identity in B2B e-commerce

More than just a trend: Why proving digital identities is so important Why is it also important to be able to prove a digital identity online? How does it work? The latest article from IFH Cologne reveals exactly that. Read more here!   In the analog world, it’s easy to prove your identity: You show …

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Digital Management International Scientific-Practical Conference 2021: first full papers submitted

International Scientific-Practical Conference 2021: first full papers submitted

Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, the East European University (Georgia) and its partner Fresenius University of Applied Sciences (Germany) will organize the International Scientific-Practical Conference 2021 with the aim of: evaluating the Covid 19 pandemic and post-pandemic environment and identifying opportunities for digital management. Topics …

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Digital Management Digital Management – The English-language Master’s program at HSF

Digital Management – The English-language Master’s program at HSF

Studying at the Fresenius University of Applied Sciences in Cologne International, English-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and …

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Research The importance of German online retail – a study by IFH

The importance of German online retail – a study by IFH

What is the economic and social significance of online retail in Germany? What is the economic and social importance of online retail in Germany? This is a question that is often the subject of emotional and controversial debate, especially against the backdrop of the (supposed) destruction of traditional retail structures. The current study “Value Creation …

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General Movement in Wholesale: Winds of Change for Traditional Structures?

Movement in Wholesale: Winds of Change for Traditional Structures?

Which topics and current market movements are particularly challenging for wholesalers? This question is answered by a new study by IFH COLOGNE and MIRAKL. Conclusion: Many wholesalers are in the first phase of their digital transformation and are currently responding to changing market dynamics and customer requirements. Get more exciting insights into the study by …

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General Retail Intelligence Solutions – Light Meets Smart Technology

Retail Intelligence Solutions – Light Meets Smart Technology

The EHI Retail Institute provides exciting insights into insightful analyses The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new article from EHI provides interesting insights into the topic of retail intelligence solutions. Get exciting insights into the topic here or click …

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Digital Management Digital Management (M.A.) at Fresenius University of Applied Sciences

Digital Management (M.A.) at Fresenius University of Applied Sciences

International, english-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and strategies adapted to the change are required in order to …

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Research New Work in Retail 2021

New Work in Retail 2021

Transformed, not handed down – New working practices in the retail sector The EHI white paper on New Work in Retail 2021 The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new EHI whitepaper provides interesting statistics on the topic of …

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Event International Scientific-Practical Conference 2021: Participant numbers on the rise

International Scientific-Practical Conference 2021: Participant numbers on the rise

Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, East European University (Georgia) together with its partner Hochschule Fresenius (Germany) will organize the International Scientific-Practical Conference 2021. The aim is: To evaluate the Covid 19 pandemic and post-pandemic environment and to identify opportunities for digital management. The focus will …

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General Digital Markets Act could harm European small businesses

Digital Markets Act could harm European small businesses

How the Digital Markets Act could unwittingly hurt European small businesses  A policy analysis informed by the Catalyst Research Digital Markets Act Working Group  Digital business transformation has been underway for more than a decade. However, it became an urgent matter during the COVID-19 pandemic when many restaurants, retail stores, and offices were forced to shut …

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General Information technology trends: Digital solutions in pharmacies

Information technology trends: Digital solutions in pharmacies

Self-checkout in pharmacies: with new digital recipes for success They are part of a larger change in appearance and product portfolio: Digital solutions are intended to help ensure that stationary pharmacies continue to be perceived as attractive institutions in the future. These tools include payment terminals for self-checkout. The new article in the retail magazine …

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General Gründen ist auch Frauensache: The event series continues!

Gründen ist auch Frauensache: The event series continues!

“Gründen ist auch Frauensache”: The event series of the Fresenius University of Applied Sciences There are still fewer women than men who dare to start their own business. Still only 15.1 % of the founders are women. Many different theses are put forward for this: “Women are more cautious”, “Women prefer to start a family. …

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Entrepreneurship Zaunkönig: A new player in a “crazy market“

Zaunkönig: A new player in a “crazy market“

Even before the pitch, the lions were overflowing with superlatives about the gaming market. The backdrop of the start-up Zaunkönig left no doubt as to what the pitch would be about. But such an exciting market also harbours dangers, as became clear a little later. So even a start-up in the gaming sector has to …

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