General WhatsApp in the Customer Journey: A Key Channel in Digital Marketing

WhatsApp in the Customer Journey: A Key Channel in Digital Marketing

In today’s digital world, WhatsApp is playing an increasingly central role in communication between businesses and customers. As one of the most widely used messaging apps worldwide, WhatsApp offers companies the opportunity to connect with customers directly and personally. The following analysis explains how the medium can be integrated into the customer journey and its …

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General Fighting poverty through e-commerce in Central Asia

Fighting poverty through e-commerce in Central Asia

Trade has driven economic growth in Central Asia despite significant geographical challenges. Products from the region, which lacks access to seaports, must travel long distances to reach their destination. The cost of trade for landlocked countries—equivalent to a tariff of 540%—hampers the competitiveness of local entrepreneurs and limits income growth. E-commerce could be the key …

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Social Commerce Social Commerce: Revolutionizing the Future of E-Commerce

Social Commerce: Revolutionizing the Future of E-Commerce

This blog post is based on the article “Social Commerce Revolutionizes Electronic Commerce” by Victoria Frings and Prof. Dr. Richard C. Geibel, published in the proceedings of the 3rd International Scientific-Practical Conference (ISPC 2023). The article explores how social commerce – the integration of social media and e-commerce – is revolutionizing online retail. With a …

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Social Commerce Social Commerce: The Future of Online Shopping?

Social Commerce: The Future of Online Shopping?

The e-commerce market has experienced impressive growth in recent years, but market saturation presents new challenges for businesses. At the same time, consumers are increasingly seeking interactive, personalized shopping experiences. Social commerce, the use of social media to sell products and services, offers a promising solution. In this article, we explore the roles of Instagram …

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Event Conference: Social Commerce and Consumer Protection

Conference: Social Commerce and Consumer Protection

On February 25, 2025, the Ministry of Agriculture and Consumer Protection of North Rhine-Westphalia will host a high-profile conference in Düsseldorf. Titled “(Un)influenced by the Net? Consumer Protection in Digital Retail Environments”, the event will explore the opportunities and risks of online shopping in the ever-evolving digital world. The goal is to strengthen consumer protection …

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General Potentials of Social Selling & Commerce

Potentials of Social Selling & Commerce

Whether it’s social selling or social commerce, combining social platforms with sales has been proven to boost revenues, as studies confirm. Leveraging social networks as sales and lead channels has become the gold standard in sales. Statista data highlights the growing importance of selling products directly or indirectly via social media platforms, unlocking significant revenue …

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General 5 Marketing Hacks for 2025

5 Marketing Hacks for 2025

The beginning of a new year is the perfect time to evaluate your marketing strategies and plan concrete actions for success. Effective campaign management will remain crucial in 2025. With 70% of executives planning to maintain or increase their marketing budgets, marketing continues to be a key driver of business success. To achieve their goals, …

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General Surprising E-Commerce Trends: HSG Study 2024

Surprising E-Commerce Trends: HSG Study 2024

A recent study by the Research Center for Retail Management at the University of St. Gallen, conducted by Thomas Rudolph, Nora Kralle, Tim-Florian Gerlach, and Ewald Bierbaum, provides fascinating insights into internet usage in Switzerland and reveals the most popular online retailers of 2024. Particularly noteworthy: Chinese platforms like Temu and Shein are gaining significant …

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General Zalando’s “Holy Grail”: Where Inspiration Meets E-Commerce

Zalando’s “Holy Grail”: Where Inspiration Meets E-Commerce

“What made us successful in the past will make us successful in the future.” With these words, Co-CEO Robert Gentz introduced Zalando’s new business strategy. Alongside its 2023 financial results, the company unveiled ambitious plans for 2024, guided by the motto “Double Down.” The goal is to build on past successes while focusing sharply on …

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General Revenue growth in e-commerce through AI

Revenue growth in e-commerce through AI

E-commerce is at a turning point: While the market continues to grow and more businesses aim to establish themselves online, competition is becoming increasingly fierce. At the same time, customers’ expectations for personalized, seamless, and visually engaging shopping experiences are rising. This is where Artificial Intelligence (AI) comes into play. As a megatrend in digitalization, …

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General Preparation for Chinese New Year

Preparation for Chinese New Year

Get ready for China’s biggest cultural celebration of the year – learn how to prepare your e-commerce business for Chinese New Year 2023. In 2022, retail sales in China during Chinese New Year week (also known as the Spring Festival) reached an impressive 821 billion yuan, approximately $170 billion. These celebrations are becoming an increasingly …

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General Mastering E-Commerce Growth: Success Strategies in Times of Global Challenges

Mastering E-Commerce Growth: Success Strategies in Times of Global Challenges

Consumer sentiment is subdued, but even in challenging times, there are opportunities for growth. In this article, we present strategies that online retailers can use to boost sales and stay competitive despite current challenges. The revenue in the German e-commerce market has grown steadily since the turn of the millennium. While global crises slightly slowed …

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General Amaseo GmbH: Expertise and Innovation for Success on Amazon

Amaseo GmbH: Expertise and Innovation for Success on Amazon

E-commerce is booming, and Amazon has become an indispensable part of everyday life for many. However, with the increasing number of sellers seeking a slice of this success, competition has intensified. Many e-commerce entrepreneurs struggle to enhance their profitability and efficiency while facing stiff competition. “Amazon is growing continuously. To keep up as a seller, …

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General Xiaohongshu: The New E-Commerce Star for Luxury Brands

Xiaohongshu: The New E-Commerce Star for Luxury Brands

Xiaohongshu, a Chinese social media platform similar to Instagram, is rapidly evolving into a significant e-commerce channel for high-end and niche brands. What sets this platform apart is its ability to combine lifestyle inspiration with a relaxed, conversational sales approach. Unlike the often aggressive sales tactics seen on platforms like Taobao or Douyin, Xiaohongshu attracts …

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ISPC Conference Report: Innovation and Exchange at ISPC 2024

Conference Report: Innovation and Exchange at ISPC 2024

The 4th International Scientific-Practical Conference (ISPC) 2024 was a resounding success and a remarkable example of how digitization and artificial intelligence (AI) are shaping our world. On October 10th and 11th, over 130 scientists from 11 countries gathered in Cologne and online to discuss current developments and challenges in 75 presentations. All of this has …

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General The Future of E-Commerce: Trends to Watch in 2025

The Future of E-Commerce: Trends to Watch in 2025

The E-commerce landscape is evolving faster than ever, driven by technological innovations and shifting consumer expectations. Looking toward 2025, it is evident that the future of online retail lies in seamless, personalized, and immersive shopping experiences. Here are the key trends shaping the future of e-commerce and how your business can stay ahead of the …

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General Christmas Shopping Online: These Customs Tips You Should Follow

Christmas Shopping Online: These Customs Tips You Should Follow

Just before Christmas, online shopping is becoming a popular alternative to traditional shopping, which can often be time-consuming. However, when ordering from abroad, consumers should pay attention to customs regulations. Whether it’s import VAT, customs fees, or import bans – especially for shipments from non-EU countries and the EU, important rules apply. Here are the …

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Social Commerce Rapid growth of social commerce

Rapid growth of social commerce

Rapid growth of social commerce: How influencers are changing young people’s buying behavior Introduction In recent years, the shopping behavior of consumers, especially the younger generation, has changed drastically. The integration of social media into e-commerce, known as social commerce, has opened up new opportunities for brands and retailers to reach and influence their target …

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Social Commerce Social Proof – An important factor in Social Commerce

Social Proof – An important factor in Social Commerce

Social Proof Social proof is a decisive factor in social commerce that strengthens consumer trust and positively influences purchasing decisions. Various forms of social proof, such as customer reviews, influencer recommendations and social media activities, are particularly effective. Customer reviews Customer reviews are one of the most common and effective forms of social proof. According …

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General 6 Tips for Successful E-Commerce Search Campaigns

6 Tips for Successful E-Commerce Search Campaigns

From best practices in labeling to optimizing automated bidding – these tips will make your e-commerce advertising campaigns more efficient. A clear e-commerce search strategy is essential – especially during the holidays. Ready to optimize your PPC strategy? Success depends on seamless collaboration between sales, marketing, and media teams. While specifics may vary, the following …

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