General How GenAI is Reshaping Consumer Trust

How GenAI is Reshaping Consumer Trust

In the bustling digital marketplace of 2024, a new currency is emerging: content. However, a recent study by Google researchers warns that this currency could rapidly lose value due to a flood of artificial intelligence (AI)-generated material on the internet. The implications for eCommerce, digital marketing, and consumer behavior are profound, potentially reshaping the online …

Weiterlesen … Read More

Event Event calendar July

Event calendar July

While most industries face the typical summer slump, the event calendar in July is full of many more exciting experiences. The e-commerce industry never sleeps – so be part of it even during the summer months when everything revolves around networking, seminars, and workshops that advance your brand. Developing Products Efficiently with AI – July …

Weiterlesen … Read More

General E-commerce in Germany: First Revenue Decline in 2022

E-commerce in Germany: First Revenue Decline in 2022

In 2022, Germany’s largest online shops recorded a revenue decline for the first time. A study estimates the losses to be around 2.2 billion euros. According to an investigation, growth in the German online retail sector declined for the first time in 2022. Last year, the top 1,000 business-to-consumer (B2C) online shops saw a revenue …

Weiterlesen … Read More

General Stay Up-to-Date: 4 Ecommerce Strategies for Market Mastery

Stay Up-to-Date: 4 Ecommerce Strategies for Market Mastery

Learn how the blend of digital and physical sales can reshape your business. Key Points: AI-powered interaction. AI-driven analytics enable personalized real-time experiences that enhance customer loyalty and conversion rates. Hybrid retail is evolving. Combining digital and physical stores enhances customer experiences and expands global reach. Consistent brand presence is crucial. Uniform brand experiences across …

Weiterlesen … Read More

General 5 Tips for Simplifying E-Commerce

5 Tips for Simplifying E-Commerce

How can online retailers save time and optimize bureaucratic processes related to payments and finances? These tips can help. Invoicing, submitting applications, and mastering complex accounting – these tasks sound like the complete opposite of the fast-changing world of e-commerce. Yet, paperwork is unavoidable even for online shops. With the following tips, however, payments and …

Weiterlesen … Read More

General Staying competitive in a maturing market

Staying competitive in a maturing market

In an increasingly challenging economy, many e-commerce entrepreneurs are leveraging AI to stay competitive and enhance profitability. Here are Gary Huang’s insights. It’s not easy being an e-commerce entrepreneur today. “This economy is becoming more difficult, especially for Amazon sellers,” says Gary Huang, an experienced e-commerce entrepreneur and founder of the 7 Figure Seller Summit, …

Weiterlesen … Read More

General Extended Deadline: Call for Abstracts ISPC 2024

Extended Deadline: Call for Abstracts ISPC 2024

Good news for everyone who hasn’t yet been able to submit their application for ISPC 2024: The deadline for abstract submissions has been extended to July 1, 2024. To provide all interested parties with the tools for a successful application, we will outline the most important facts below. We are excited to announce the ISPC …

Weiterlesen … Read More

General The impact of clicks and engagement on SEO

The impact of clicks and engagement on SEO

For years, Google has denied using clicks on organic listings as a ranking signal. We now know better. Recently revealed documents show that Google indeed uses click-related signals in its algorithm. Here is an overview of those documents and my insights on the impact on search engine optimization. Organic Clicks At the federal antitrust trial …

Weiterlesen … Read More

General USP: Differentiating from the Competition in E-Commerce

USP: Differentiating from the Competition in E-Commerce

A significant number of Germans purchase a large portion of their goods online, as confirmed by a study from Statista. With this record growth, the number of competitors also rises, as more companies establish themselves in the digital world. This means increased competition for you. Therefore, it is crucial to stand out from the crowd. …

Weiterlesen … Read More

General Event calendar June

Event calendar June

The summer event season is slowly starting. Today we’re back with a handful of the most exciting networking and professional development opportunities for June. Search Inside Yourself – June 3, 2024 Experience the globally successful program for modern leadership and self-leadership, developed at Google for a fast-paced world. The Search Inside Yourself program offers you …

Weiterlesen … Read More

General Buy Now Pay Later (BNPL): Revolution in Online Shopping

Buy Now Pay Later (BNPL): Revolution in Online Shopping

The e-commerce sector is constantly evolving, and with the introduction of flexible payment solutions like “Buy Now, Pay Later” (BNPL), new standards are being set. These innovations offer significant advantages for consumers and revolutionize the business practices of online retailers. The Rise of BNPL: Changing Consumer Behavior In recent years, consumer behavior has changed significantly. …

Weiterlesen … Read More

General Vudoo and AWS: Revolutionizing Shoppable Video Technology

Vudoo and AWS: Revolutionizing Shoppable Video Technology

The adtech startup Vudoo has been selected by Amazon Web Services (AWS) as a partner for shoppable videos. This partnership strengthens Vudoo’s position as a leading eCommerce specialist and technology provider. Thanks to this selection, AWS partners worldwide can access Vudoo’s innovative in-stream checkout technology, which transforms content and ads into directly shoppable assets. Vudoo’s …

Weiterlesen … Read More

General The Digital Lecturer Syntea: AI in Education

The Digital Lecturer Syntea: AI in Education

Now I am your lecturer. Artificial intelligence has the potential to revolutionize education. How far have universities already come in implementing it? Syntea may be a pioneer in the field. Syntea is the most in-demand staff member at the International University (IU). With blonde, shoulder-length hair and a light blue blouse, Syntea has answered more …

Weiterlesen … Read More

General AAIH: New partner organization of the institute and for ISPC conference

AAIH: New partner organization of the institute and for ISPC conference

Today we proudly announce a new partner of the E-Commerce Instituted and for the ISPC: the Alliance for AI & Humanity (AAIH). With this, the E-Commerce Institute is now a founding member of the AAIH and will contribute its expertise to help advance and promote ethical AI through the nonprofit organization.   The Alliance for …

Weiterlesen … Read More

General Tax barriers in international trade relations

Tax barriers in international trade relations

E-commerce has gained a crucial role in global trade by granting companies access to a worldwide market. This progression results in an increasing number of cross-border transactions, enabling businesses to distribute their products and services across national boundaries and reach customers globally. The expansion of e-commerce has led companies into a global arena of trade, …

Weiterlesen … Read More

General Competing With Giants: Small Businesses in E-Commerce

Competing With Giants: Small Businesses in E-Commerce

In this National Small Business Week, merchants from small businesses are increasingly moving beyond Main Street and into E-commerce. And with the news that post-pandemic growth for most Main Street small and medium-sized businesses (SMBs) is surpassing analysts’ expectations. Just how these vital components of the American economy are doing so is top of mind. …

Weiterlesen … Read More

Event Event Calendar May

Event Calendar May

AI in Practice – Project Management, Automation, Efficiency Enhancement In today’s fast-paced business world, the integration of Artificial Intelligence (AI) is no longer just a competitive advantage but a necessity for companies aiming to stay ahead. In this free webinar, we offer decision-makers and business leaders a deep insight into the practical applications of AI …

Weiterlesen … Read More

General Sustainability in E-Commerce: Retail Responsibility

Sustainability in E-Commerce: Retail Responsibility

Learn how ecommerce sustainability can lead to more environmentally friendly shopping. The allure of e-commerce lies in its convenience. With just a few clicks, you can deliver your order to your doorstep. But the environmental costs put a damper on these conveniences. Packaging waste, carbon emissions, and the energy consumption of data centers are just …

Weiterlesen … Read More

ISPC A letter regarding the ‘Call for Abstracts’ of ISPC 2024

A letter regarding the ‘Call for Abstracts’ of ISPC 2024

Dear friends of ISPC, dear researchers, We are delighted to announce the 4th annual “International Scientific-Practical Conference (ISPC 2024)” and call for abstracts. The successful conference series will continue in 2024. The conference theme for this year is “Digital Management and Artificial Intelligence.” Following 22 contributions in 2021, 24 contributions in 2022, and 27 contributions …

Weiterlesen … Read More

General How to help B2B customers discover products

How to help B2B customers discover products

Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …

Weiterlesen … Read More