General
 
/
Analysis of Future Trends in the Direct-to-Consumer (DTC) E-commerce Industry

Analysis of Future Trends in the Direct-to-Consumer (DTC) E-commerce Industry

Numerous dynamic variables are influencing the industry, causing the global Direct-to-Consumer (DTC) e-commerce market to experience unprecedented growth and transformation. This comprehensive market study provides deep insights into the global DTC e-commerce industry, highlighting key challenges, new opportunities, and current trends. The report covers essential topics, including market drivers, constraints, opportunities, the competitive landscape, and …

Weiterlesen … Read More

ISPC
 
/
The Faces of ISPC: Presentation on LinkedIn

The Faces of ISPC: Presentation on LinkedIn

We are delighted to welcome over 130 authors from 4 continents to ISPC 2024 in Cologne next week. We will have contributions on topics such as artificial intelligence, digitalization, e-commerce, social commerce, transformation, e-health, digital healthcare, sustainability, data protection, and many more current issues. A selection of speakers will be introduced on our LinkedIn page. …

Weiterlesen … Read More

General
 
/
Green Skills in E-Commerce: Promoting Climate Awareness

Green Skills in E-Commerce: Promoting Climate Awareness

Green Skills are becoming increasingly important in all sectors, but in e-commerce, there is a significant and growing gap in environmental qualifications. To address this challenge, employees must develop climate-related competencies. The e-commerce sector also faces a shortage of experts in sustainability and clean technologies to meet the rising demand across various industries. The urgency …

Weiterlesen … Read More

General
 
/
Switching E-Commerce Systems: The Keys to Success

Switching E-Commerce Systems: The Keys to Success

In the fast-paced world of e-commerce, switching systems is sometimes inevitable. However, the end of one system doesn’t mean the end of the world; instead, it opens up new opportunities. A change often brings a breath of fresh air, offering numerous advantages and chances for optimization. Imagine a road trip. You’re driving your trusty car …

Weiterlesen … Read More

General
 
/
AI technology gives new momentum to e-commerce

AI technology gives new momentum to e-commerce

“Incredible! I thought she was a real person!” exclaimed a visitor in amazement after discovering that the livestreamer selling beauty products on a large screen was actually a digital person—a form of AI technology. The digital livestreamer, named Yanxi, has completed over 400,000 hours of livestreaming for more than 5,000 brands. Attracting at least 100 …

Weiterlesen … Read More

General
 
/
Creative Visualization: A Key Success Factor in E-Commerce

Creative Visualization: A Key Success Factor in E-Commerce

Online retailers today face the challenge of standing out in an increasingly competitive market – unless they have specialized in a very specific niche. So, how can they differentiate themselves from the competition and capture the attention of consumers? ECC KÖLN and Riverty have investigated exactly this question. Their study shows that emotional customer engagement …

Weiterlesen … Read More

General
 
/
German government develops ‘ecommerce action plan’

German government develops ‘ecommerce action plan’

German Minister for Economic Affairs and Vice Chancellor Robert Habeck is working on an ecommerce action plan. With this plan, the government aims to create a level playing field between European online retailers and Asian platforms like Shein and Temu. A spokeswoman from Habeck’s ministry confirmed to the German business platform *Capital* that an ecommerce …

Weiterlesen … Read More

General
 
/
The official schedule for ISPC 2024

The official schedule for ISPC 2024

We are pleased to announce that the schedule for the 4th International Scientific-Practical Conference (ISPC) 2024 on “Digital Management and Artificial Intelligence” is now official! This conference, organized by the East European University (Georgia) in collaboration with IU International University (Germany) and Adelphi University (USA), will take place on October 10 and 11, 2024, in …

Weiterlesen … Read More

General
 
/
Ikea is launching a second-hand marketplace

Ikea is launching a second-hand marketplace

The furniture retailer Ikea plans to launch a marketplace where customers can sell their pre-owned Ikea furniture to other consumers. By doing so, the company aims to expand its online revenue. The company has already launched a pilot in Spain and Norway. The Swedish retailer is well-known for its furniture. In several European countries, Ikea …

Weiterlesen … Read More

General
 
/
The challenge of cart abandonment in e-commerce

The challenge of cart abandonment in e-commerce

Cart abandonment remains one of the biggest challenges for online shops in 2024. According to the latest semi-annual report by uptain GmbH, this issue is not only still present but is also showing a tendency to increase. The results are based on data from 10 million users across more than 1,500 online shops. Devices play …

Weiterlesen … Read More

Event
 
/
Cologne in Focus: MultichannelDay 2024

Cologne in Focus: MultichannelDay 2024

Der MultichannelDay 2024 steht vor der Tür! Am 29. August wird das RheinEnergieSTADION in Köln erneut zum Treffpunkt der E-Commerce-Szene. Mit dem Ziel, den Erfolg des letzten Jahres zu übertreffen, versammelt das Event die besten Köpfe der Branche. Hier erfährst Du, worauf Du Dich freuen kannst – und wer noch kein Ticket hat, kann es …

Weiterlesen … Read More

ISPC
 
/
Registration for the ISPC 2024

Registration for the ISPC 2024

The countdown is on for this year’s ISPC 2024 in Cologne. Now you have the chance to register for the coveted tickets. In addition to attending in person at our impressive venue, you also have the option to participate online. This hybrid, international conference is being held for the fourth time this year and is …

Weiterlesen … Read More

General
 
/
How the mail order business should reinvent itself

How the mail order business should reinvent itself

From a cult catalog to a shopping app with an integrated online marketplace – Otto has successfully mastered digital change. But online retail is facing growing competition from China. Anyone who thinks of classic mail order when they hear the name Otto is definitely wrong. Traditional mail order has long been a thing of the …

Weiterlesen … Read More

General
 
/
Tips for Growth During the Summer Months

Tips for Growth During the Summer Months

The summer months are often a challenge for online retail, as customer interest and sales can decline. Additionally, rising costs and ongoing inflation are making the business environment for e-commerce even more difficult. This year, online retailers not only have to contend with the usual summer slump but also with added economic challenges. Alexandra Anderson, …

Weiterlesen … Read More

ISPC
 
/
Publication of the Proceedings: ISPC 2023

Publication of the Proceedings: ISPC 2023

We are very pleased to inform you that Springer Nature has just announced the publication of the proceedings from our 3rd annual ISPC 2023 in Tbilisi, Georgia. Our work has already been featured on the publisher’s website and can be previewed there. About the Book: This book presents selected contributions to the International Scientific-Practical Conference …

Weiterlesen … Read More

General
 
/
How to Integrate Sustainability into Your Checkout

How to Integrate Sustainability into Your Checkout

How can you integrate sustainability into your eCommerce checkout? The correlation between a positive eCommerce experience and an increase in repeat orders and loyal customers is undeniable. Sustainability has never been more important to consumers and our future than it is today. Here, we look at a few simple ways to improve the customer journey …

Weiterlesen … Read More

General
 
/
Opinion: Who will control the future of AI?

Opinion: Who will control the future of AI?

A democratic vision for artificial intelligence must prevail over an authoritarian one. Sam Altman is co-founder and CEO of OpenAI and addresses the question: Who will control the future of AI? This is the urgent question of our time—and the foreseeable future. The rapid progress in artificial intelligence means that we face a strategic choice …

Weiterlesen … Read More

General
 
/
The IHK on Voluntary Judges

The IHK on Voluntary Judges

In the latest issue of IHK Plus, volunteer judges share their exciting responsibilities. Among them is Professor Richard Geibel, head of the E-Commerce Institute and professor at the IU International University of Applied Sciences. “As a researcher, I am naturally curious, so this opportunity interested me when it was brought to my attention,” says Richard …

Weiterlesen … Read More

General
 
/
The Most Googled Online Shops

The Most Googled Online Shops

Many people use Google search to find their preferred online shops when shopping on the internet. Unsurprisingly, Amazon leads this ranking. However, several German companies are also represented in the top 10. According to a detailed Google analysis by the agency Buzzlink in collaboration with digital marketing expert Aaron Kübler, people in Germany search for …

Weiterlesen … Read More

General
 
/
China’s E-Commerce: Struggle for Survival Amid Price Pressure

China’s E-Commerce: Struggle for Survival Amid Price Pressure

China’s Relentless E-Commerce Price War Leaves Sellers Struggling to Make Ends Meet China’s e-commerce vendors are struggling for survival as sales growth slows, price pressure rises, and shopping platforms compete with increasingly aggressive policies to attract increasingly cost-conscious customers. A once-thriving e-commerce industry, punctuated by shopping bonanzas featuring galas and celebrities, is bearing the brunt …

Weiterlesen … Read More