The organizing committee of ISPC 2023 would like to thank you for your great commitment and the high quality of your contributions. The ISPC 2023 has been very successful as an international conference across the three continents Asia, Europe and America and this is especially thanks to you! We not only had very good contributions …
In B2B marketing, remote work and project management programs are widely used. However, according to a study, too few companies are still using platforms for data-based advertising control. The study “Digitalization Level 2023 in B2B Marketing” by the Federal Association of Industrial Communication (bvik) shows that Marketing Technologies (MarTech) now play a central role in …
In December of this year, numerous fascinating events await us in and around Cologne. Alongside networking events, the Christmas season is dominated by the winter finale of Rheinland-Pitch, as well as cozy gatherings such as the Startup Breakfast at STARTZPLATZ. Rheinland-Pitch Winter Finale 2023 – December 6, 2023 The Rheinland Pitch Winter Finale, Germany’s largest …
Live shopping on the internet: Is it a trend with a future? ‘We expect that by 2030, ten percent of online commerce will take place in this form,’ says Richard Geibel, Director of the E-Commerce Institute Cologne, in an interview with Judith Schulte-Loh, WDR5. Below is the transcript. Judith Schulte-Loh, WDR5: For many of us, …
We are pleased to announce that the conference program for the 3rd “International Scientific-Practical Conference (ISPC 2023)” is online! On 25. November 2023, the partner institutions East European University (EEU, Georgia), E-Commerce Institute (Cologne, Germany) and Adelphi University (New York, USA) are jointly organizing this annual conference on “Digital Management to Shape the Future” as …
Content Marketing reaches consumers throughout their entire buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. Content helps E-commerce sellers attract, engage, and retain customers. 3 Benefits of Content Marketing: Attract Buyers Content creation, search engine optimization, and even social media marketing work hand in hand to attract new buyers …
MIT Sloan Management Review is a journal and multi-platform publisher. It features research-based articles on topics such as strategic leadership, digital innovation, and sustainable business practices – and beyond that, free webinars, such as the upcoming session on “Skills-First Talent Strategy.” Tuesday, November 14, 2023 · 7:00 p.m. Skills dominate current conversations about how to …
The e-commerce industry can navigate the crisis in the coming year, but it is not expected to achieve the record growth rates of previous years. However, 2023 is likely to be anything but boring for e-commerce retailers. While it’s not appropriate to say that the celebration in e-commerce is over, there is currently a somewhat …
On November 9th at 6:00 PM, “The Rendezvous – Cologne Agency Club” will take place at denkwerk. The Rendezvous brings together leading agencies in Cologne to discuss current industry topics and the development of the agency scene in Cologne. Our goal is to promote dialogue within the Cologne agency community, share knowledge, and collectively shape …
“Life is associated with constant change” I am very pleased to announce that I have been offered and accepted the Professorship of “Business Administration and Scientific Work” at the “IU International University of Applied Sciences” in the “Dual Study Programs” department. This means that I am now working at the Cologne site of IU in …
Companies need to invest in Facebook Marketing, as well as other social media platforms, to be successful in online marketing. However, it is crucial to take professional and legally correct measures to maintain the trust of users. Regardless of your experience, this article provides legal guidelines for creating and using a Facebook business page. Reasons …
Kyrgyzstan, a country blessed with breathtaking natural beauty and a rich history, has been laying out ambitious plans in recent years to establish itself as a pivotal player in the fields of logistics and e-commerce in Central Asia. The plans unveiled at the recent e-Commerce EXPO 2023 point towards a promising future. Kyrgyzstan’s Vision Nazarbek …
It’s getting serious: the announcement of the ISPC 2023 conference is now complete with the release of the booklet. This international annual conference, organized by the East European University (Georgia) in collaboration with the E-Commerce Institute Cologne (Germany), aims to provide a platform for the presentation and discussion of relevant aspects of digitalization. This year, …
Every year, online shops prepare for the big business ahead, traditionally starting in Germany with the discount battle of Black Friday and Cyber Monday, seamlessly transitioning into the holiday shopping rush. It doesn’t take any special predictive abilities to foresee record e-commerce revenues on Black Friday this year. According to Emarsys.com, global retailers have been …
The Startplatz will host the webinar “Start with TikTok” in the next few days. This is aimed at startups, founders, and companies that want to use TikTok as a marketing and advertising platform. The live online event offers expert knowledge and individual consultation to help participants optimize their social media strategies and present their products …
ChatGPT and E-Commerce may not appear to have much in common at first glance, but in reality, there are numerous ways that E-Commerce platforms can significantly benefit from AI software. Artificial Intelligence and Machine Learning have long been recognized as some of the most significant trends. Consequently, the excitement surrounding ChatGPT is not surprising. The …
A post by Christian Gehl on www.onetoone.de Within a few years, digital billboards will outperform their printed counterparts. They combine all the advantages of online advertising, including data-driven targeting. Moreover, they offer dynamic content in the modern vertical format and various integrations with other media channels such as television, audio, and mobile devices. While the …
Today, we present a guest post by Jana Walder. The young author from Zurich is a master’s student in International Affairs and Governance at the University of St. Gallen. As part of her supplementary program in Digital Communication and Journalism, she completed a short-term internship at Handelsblatt in Düsseldorf, where she wrote her first article …
Multichannel, online markets, live shopping, social selling: Commerce of tomorrow will be digital and multifaceted. This virtual conference will demonstrate how to best prepare for this exciting future. The question “How can successful retail concepts be introduced in turbulent times like these and effectively manage digital transformation across all channels?” is at the center of …
According to the global Online Shopper Survey by DHL eCommerce, which was first released in 2023, 95 percent of online shoppers abandon their purchase if the delivery options do not meet their expectations. This study, along with a European investigation into online consumer behavior, was conducted by surveying a total of 11,500 shoppers, including 5,000 …