E-Commerce From Boom to Change: Is the eCommerce Market Back to Normal?

From Boom to Change: Is the eCommerce Market Back to Normal?

Image source: Pixabay In this recording from September 2022, Christoph Blumtritt, Team Lead Digital Market Outlook at Statista, shares insights about the ever-changing eCommerce market. The economy as a whole is about to enter an unpredictable era, so it’s time to explore what this could mean for eCommerce. Register and watch for free. In the webinar, …

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General 5 pillars of modern digital transformation

5 pillars of modern digital transformation

Image source: Pixabay Companies today need to continuously reimagine themselves to stay relevant. In a hyper-competitive, fast-moving business landscape, we cannot rest on our laurels or put off digital transformation projects for a better time. This mindset is critical to surviving at a time when digital transformation is flipping traditional business models to better enable …

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General The (hidden) potential of online marketplaces

The (hidden) potential of online marketplaces

Although online shops remain an important building block in e-commerce strategies, they are increasingly overshadowed by marketplaces in terms of sales. The consequences of the pandemic are reinforcing the trend, as more companies are now showing a presence there, thus increasing the attractive range for customers. With the help of industry representatives and exhibitors such as …

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General Generation Z&Y: Opportunities for local traders

Generation Z&Y: Opportunities for local traders

Despite the trend towards online and social media shopping, vital city centers are still popular with young customers when it comes to shopping. This is what a research project by Das Telefonbuch and the University of Koblenz found out. How can local trading companies optimally exploit their potential with Generation Y and Z? Image source: …

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General Make Instagram Instagram again

Make Instagram Instagram again

The use of social networks is declining slightly. Has the pandemic changed our use of social media? Image source: Pexels  Social media suffers from fatigue. During the pandemic, the usage went up significantly. Now, in the perceived “post-pandemic”, the social media focus has worn off a bit. However, not every player is on an equal …

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General Why data-driven customers are the future of competitive strategy

Why data-driven customers are the future of competitive strategy

Customer data is the key to a new competitive strategy driven by digital. A new book, The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems explores ways companies can nurture revenue-generating digital customers. As companies reimagine products and services for the digital world, customer data is the linchpin for creating fresh …

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Social Commerce Social Commerce: Emergence and Importance

Social Commerce: Emergence and Importance

  Richard C. Geibel talks about the currently very fast-growing field of social commerce, which represents a new type of combination of social media and e-commerce. On the one hand, functions of e-commerce are adopted in the social media platforms (esp. Instagram, meta, YouTube, TikTok) and on the other hand, elements of social media are …

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Digital Management International Scientific-Practical Conference 2022: One-Pagers Submitted!

International Scientific-Practical Conference 2022: One-Pagers Submitted!

On 4 November 2022, East European University (EEU, Georgia) and its partner E-Commence Institute (Cologne, Germany) are organizing the joint “International Scientific-Practical Conference (ISPC 2022)” on “Digital Management – Chances and Challenges of Technology” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, highlight technological changes and address …

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Social Commerce Customer reviews are influencing purchasing decisions

Customer reviews are influencing purchasing decisions

Almost three-quarters of German consumers are now influenced by product reviews, photos and videos of other shoppers on the Internet when shopping. Shopping via social media channels is also becoming increasingly popular, as a study by the software manufacturer Bazaarvoice shows. Photo by Brooke Cagle on Unsplash The survey with more than 7,000 respondents, including …

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General 4 visions for the future of retail

4 visions for the future of retail

The future of retail includes embracing ecosystems and the experience economy, reconfiguring stores, and preparing for Web3 and the Metaverse. Image credit: Photo by Nathália Rosa on Unsplash  Michaels, the arts and crafts chain, used to have employees teach art classes at some of the company’s stores. Looking to scale this program, Michaels built a …

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E-Commerce Gamification: The E-commerce Channel of Tomorrow?

Gamification: The E-commerce Channel of Tomorrow?

New trend check trade shows the potential of the gaming world for trade. Source: Pexels.com After a two-year break, Gamescom in Cologne, the world’s largest trade fair for computer and video games, opens its doors again and visitors can explore the latest games and trends from the gaming world on site. There are many prejudices against …

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General Metaverse: More than just a gimmick

Metaverse: More than just a gimmick

Many market observers are convinced with the arrival of Metaverse. Like the mobile internet, the new virtual world could change the way companies and brands communicate with their customers and target groups. Since the Facebook parent company changed its name to Meta in October 2021, there has been no stopping it: everyone is talking about …

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E-Commerce More and more start-ups in the online and mail order business

More and more start-ups in the online and mail order business

The number of newly founded online start-ups and mail order companies has increased tenfold within the last 10 years. The increasing digitization of trade and changed shopping habits are playing into the hands of the industry. Image: Pixabay Since the first documented sale of goods on the Internet in August 1994 – a CD by …

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General From MIT social media summit, 5 trends experts are watching

From MIT social media summit, 5 trends experts are watching

Fighting misinformation, understanding powerful algorithms, and mitigating harms are top concerns for social media experts. With social media playing a major role throughout society, understanding how to shape and manage its power is an urgent challenge. Experts discussed the complicated social media landscape and meaningful solutions at the second annual Social Media Summit @MIT, hosted by …

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Event International Scientific-practical Conference (ISPC) on 4th November 2022: Digital Management, Chances and Challenges of Technology

International Scientific-practical Conference (ISPC) on 4th November 2022: Digital Management, Chances and Challenges of Technology

On 4 November 2022, East European University (EEU, Georgia) and its partner E-Commence Institute (Cologne, Germany) will organise the joint “International Scientific-Practical Conference (ISPC 2022)” on “Digital Management – Chances and Challenges of Technology” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, highlight technological changes and …

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General Why it’s time for ‘data-centric artificial intelligence’

Why it’s time for ‘data-centric artificial intelligence’

Machine learning pioneer Andrew Ng argues that focusing on the quality of data fueling AI systems will help unlock its full power. The last 10 years have brought tremendous growth in artificial intelligence. Consumer internet companies have gathered vast amounts of data, which has been used to train powerful machine learning programs. Machine learning algorithms …

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General Rise of the super apps

Rise of the super apps

Super apps are preparing to bundle previously separate functions in one application. This is convenient for the consumer and lucrative for the provider – read below why and how it is changing the market. So-called “super apps” are a fixture in Asia, and this trend is now slowly establishing itself in Europe as well. Behind the …

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General What Second Life and Roblox can teach us about the metaverse

What Second Life and Roblox can teach us about the metaverse

As companies explore what a robust Metaverse means for them, executives from Second Life and Roblox offer guidance. The idea of a “Metaverse” reached critical mass last fall when Facebook announced its new company name, Meta, and its intention to build “a 3D place where people can work, play, and connect with others in immersive, …

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General Paying with your face: Why more and more brands are investing in biometrics

Paying with your face: Why more and more brands are investing in biometrics

Biometric authentication solutions are slowly gaining ground in more and more areas. Read below as to what is lacking and why they will still permeate our everyday life. The number of case studies in public space is increasing and by no means only in China: biometric authentication solutions are about to conquer everyday life. The …

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General AI in the office: What helps SME companies get started

AI in the office: What helps SME companies get started

The world is becoming more and more digital, and so is the office. Smaller and medium-sized companies are increasingly using artificial intelligence, which makes manual work easier or superfluous. But experts say there could be a lot more. What are the reasons for the reluctance? And what does it take for AI to become widespread? The future has already …

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