General Reaching customers with shopping apps

Reaching customers with shopping apps

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. EHI’s new article gives an interesting overview of online delivery services. Click here for more info! Reaching customers with shopping apps For efficient advertising measures, the collection of customer data is an important …

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Digital Management Reasons and consequences of the impending cookie calypse

Reasons and consequences of the impending cookie calypse

Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …

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Digital Management Christmas business: The right preparation for your online store

Christmas business: The right preparation for your online store

How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …

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General The digitization of corporate learning

The digitization of corporate learning

The way of learning has changed drastically due to COVID-19. With the onset of the pandemic and the correspondingly prescribed measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not be held on-site as usual and were adapted to an …

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Research Social Commerce – Origin and meaning

Social Commerce – Origin and meaning

Social commerce has recently become increasingly important. As a comparatively new area within e-commerce, however, the term social commerce has not yet been clearly defined and demarcated, both in terms of the scope of services and the associated opportunities and risks in practical implementation. The E-Commerce Institute Cologne at the Fresenius University of Applied Sciences, …

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Event International Scientific-Practical Conference 2021 (ISCP 2021)

International Scientific-Practical Conference 2021 (ISCP 2021)

Digital Management in times of the Covid 19 pandemic and beyond. On November 12, 2021, East European University (Georgia) and its partner Hochschule Fresenius (Germany) as well as the renowned FGF Association will organize the International Scientific-Practical Conference 2021 (ISCP 2021). It is aimed at both scientists and science-based practitioners who wish to present and …

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Entrepreneurship KOHPA: When even the biggest storm doesn’t endanger the calm

KOHPA: When even the biggest storm doesn’t endanger the calm

In the 2nd episode of the anniversary season of “Die Höhle der Löwen” (The Lion’s Den) one can observe extremely opposing opinions of the investors: While one strongly doubts the harmfulness of electro-magnetic radiation and thus the sense of one of two presented products, for the other it is almost too good to be true. …

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Entrepreneurship Independesk: Right reasoning despite strange advice

Independesk: Right reasoning despite strange advice

In the case of the workplace-sharing platform “independesk“, one could witness one of the strangest phone calls ever made in “Die Höhle der Löwen“. Nevertheless, it ended well for the founder, because he finally brought the argument that made the most sense in his situation. Photo: RTL / Bernd-Michael Maurer Practically all the lions present …

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General Key facts on selected delivery services (2021)

Key facts on selected delivery services (2021)

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. EHI’s new article gives an interesting overview of online delivery services. Click here for more info! Key Facts Online Delivery Services (as of 2021) Contactless delivery of personal grocery shopping to the doorstep: …

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Entrepreneurship STUR: The role of crowdfunding in the rating process

STUR: The role of crowdfunding in the rating process

The 4th episode of the anniversary season of “Die Höhle der Löwen” was not only special in terms of the guest lions and former candidates from Ankerkraut. The founders also had a lot to offer. For example, the pan developers from STUR came up with considerable order quantities from crowdfunding. But they failed in the …

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E-Commerce Social Commerce – Emergence and Importance

Social Commerce – Emergence and Importance

Social commerce is increasingly seen as a promising option for the future to significantly increase companies’ online sales. No uniform definition has yet been established for the new and promising area of social commerce as an important subarea of e-commerce. Only a few articles and books on the subject of social commerce can be found …

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Entrepreneurship Munevo: When investors want to invest but cannot

Munevo: When investors want to invest but cannot

The Munich-based founders of Munevo achieved what many candidates dream of when they go on “Die Höhle der Löwen”: they astonished the lions, caused goose bumps and repeatedly received the respect of the experienced investors. But in the end it wasn’t enough for a deal. What was the reason?   Photo: TVNOW / Stefan Gregorowius …

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Entrepreneurship Classplash: Too much future in the valuation

Classplash: Too much future in the valuation

Early-stage startups in particular need to base their valuation to a large extent on future prospects. That is why financial planning is so important. This is where the investor sees where the figures come from and tries to assess how realistic it all is. This is where the opinions between the startup and the investor …

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General The “diCE Model” of HS Fresenius and ORT

The “diCE Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Cooperation between ORT Medienverbund and the E-Commerce Institute of HS Fresenius Against the backdrop of the transformation of B2B sales, the E-Commerce Institute of the Fresenius University of Applied Sciences, together with the agency group for sales and marketing ORT, is developing a new type of integrated …

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Graduation theses Integrated Digital Sales Platform for the Solution of Customer Needs 2/2

Integrated Digital Sales Platform for the Solution of Customer Needs 2/2

Welcome to our series of articles about current theses of our students! Alumna Antonia Biel wrote an outstanding master’s thesis in the field of digital sales as part of her master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Integrated Digital Sales Platform for the Solution of Customer Needs”. Below are …

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Graduation theses Integrated Digital Sales Platform for the Solution of Customer Needs 1/2

Integrated Digital Sales Platform for the Solution of Customer Needs 1/2

Welcome to our series of articles on current theses by our students! Our alumna Antonia Biel wrote an outstanding master’s thesis in the field of digital sales as part of her master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Integrated Digital Sales Platform for the Solution of Customer Needs”. In …

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Graduation theses Critical examination of a digital sales platform – opportunities and risks for CRM 2/2

Critical examination of a digital sales platform – opportunities and risks for CRM 2/2

Welcome to our series of articles on current theses by our students! Alumnus Janik Orth wrote an outstanding master’s thesis in the field of digital sales as part of his master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Critical examination of a digital sales platform – opportunities and risks for …

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Graduation theses Critical examination of a digital sales platform – opportunities and risks for CRM 1/2

Critical examination of a digital sales platform – opportunities and risks for CRM 1/2

Welcome to our series of articles on current theses by our students! Alumnus Janik Orth wrote an outstanding master’s thesis in the field of digital sales as part of his master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Critical examination of a digital sales platform – opportunities and risks for …

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E-Commerce Marketing Digital identity in B2B e-commerce

Digital identity in B2B e-commerce

More than just a trend: Why proving digital identities is so important Why is it also important to be able to prove a digital identity online? How does it work? The latest article from IFH Cologne reveals exactly that. Read more here!   In the analog world, it’s easy to prove your identity: You show …

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Digital Management International Scientific-Practical Conference 2021: first full papers submitted

International Scientific-Practical Conference 2021: first full papers submitted

Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, the East European University (Georgia) and its partner Fresenius University of Applied Sciences (Germany) will organize the International Scientific-Practical Conference 2021 with the aim of: evaluating the Covid 19 pandemic and post-pandemic environment and identifying opportunities for digital management. Topics …

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