General Trends in e-commerce

Trends in e-commerce

How has online retail changed as a result of the Corona crisis and what long-term consequences could arise? Which trends are independent, but also dependent on them, in e-commerce now and in the future? What influence do digitization and automation have on e-commerce and what skills and requirements are relevant for future career starters in …

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General Reward systems for more profit, lower costs and more sustainable customer behavior

Reward systems for more profit, lower costs and more sustainable customer behavior

Nearly every online store operator strives to optimize its conversion rate and checkout process. But is the “pre-sale-optimization approach” really the best approach for more sales and profit? In this guest article by Daniel Engelhardt, Co-Founder of keepist.de, you will learn how reward and loyalty programs with your existing customers can not only increase your …

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General #3 Our own podcast

#3 Our own podcast

Digital Leadership – The Potential of Leaders in the Social Web “A Social Web positioning must be part of everyday life for digitally-oriented executives as front runners of digitization” – we spoke with Katja Alexandra Reich about the current and future potential of executives in the Social Web. Katja is not only a graduate of …

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General The most important KPIs in E-Commerce

The most important KPIs in E-Commerce

Key performance indicators (KPI) help to control e-commerce and online shops by quantifying strategic and operational target values. In this article, the most important e-commerce KPIs are presented and the control of e-commerce with KPIs is explained. Do you need support with the creation or further development of a key figure model for your online …

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General Customer Lifetime Value (CLTV) – Calculate the code correctly

Customer Lifetime Value (CLTV) – Calculate the code correctly

The calculation of the Customer Lifetime Value (CLTV) is worthwhile because this indicator has a high potential for success. It is therefore also worthwhile to put the CLTV at the centre of e-commerce controlling. In this article, I show how the customer lifetime value is calculated, how the database is determined and what control potentials …

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General Multichannel strategy and E-Commerce

Multichannel strategy and E-Commerce

Since the Internet established itself as a communication platform in the mid-1990s, the retail trade has changed significantly. More and more consumer activities are finding digital points of contact on the Internet, and more and more companies are offering products via online platforms, their own shops or marketplaces. Multichannel trade is the marketing form of …

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Digital Management Customer loyalty in digital business

Customer loyalty in digital business

He is ungrateful, moody, and changeable. She is not reliable, constantly changes her partners and is also very demanding. No, it’s not what you think! I am not talking about past life companions, but about modern customers. Especially in the Internet, the most non-binding of all media, the customer is more often a disloyal partner …

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General Digital Business – Agenda for the digital transformation

Digital Business – Agenda for the digital transformation

Digital Business has established itself as a collective term for digitized business models and processes. In this article we will explain the typical characteristics of companies in digital business. Thus, the basic features of a business administration of digitization and digitized companies are outlined.

General The shop analysis – potential for success in the online shop

The shop analysis – potential for success in the online shop

A shop analysis helps to find out potentials but also weaknesses of your own online shop. In this article you will learn which analysis questions can be used to implement the potential of your shop within the framework of a shop analysis. If you would like support in carrying out the analysis or in realizing …

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Digital Management Online real-time certification and digital mapping of the value chain

Online real-time certification and digital mapping of the value chain

Online real-time certification and digital mapping of the value chain Industry 4.0 – the term is currently omnipresent. It generally refers to the comprehensive digitalisation of industrial production. However, many decision-makers still find it difficult to grasp concrete approaches to realising benefits from this. Digitisation has considerable implications for companies. In automated processes along the …

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General Sales psychology in online marketing to increase your conversion rate

Sales psychology in online marketing to increase your conversion rate

In online marketing, sales psychology is often used because it can influence the buying behaviour and decisions of the users and thus increase the conversion rate. Therefore the correct use is a basic requirement. The psychological methods can be used in a wide range of areas, from pricing to the design of websites and shops …

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General E-commerce workshop – a flywheel for growth

E-commerce workshop – a flywheel for growth

Continuous growth, but also competition and high dynamics shape e-commerce. Up-to-date knowledge is more important than ever so that you and your company become part of e-commerce success. The workshop of the E-Commerce Institute offers a completely new approach. Less off-the-shelf catalogue knowledge than a program that sets a flywheel in motion for growth and …

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General The e-commerce code – the most important e-commerce success factors

The e-commerce code – the most important e-commerce success factors

E-commerce success factors are motors for growth and profitability for every e-commerce company. Used correctly, they can set a flywheel in motion for greater success in e-commerce. With the e-commerce code, the E-Commerce Institute has placed four central success factors at the center of its work, which contribute significantly to the expansion of the leadership …

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