Since the Internet established itself as a communication platform in the mid-1990s, the retail trade has changed significantly. More and more consumer activities are finding digital points of contact on the Internet, and more and more companies are offering products via online platforms, their own shops or marketplaces. Multichannel trade is the marketing form of …
He is ungrateful, moody, and changeable. She is not reliable, constantly changes her partners and is also very demanding. No, it’s not what you think! I am not talking about past life companions, but about modern customers. Especially in the Internet, the most non-binding of all media, the customer is more often a disloyal partner …
Digital Business has established itself as a collective term for digitized business models and processes. In this article we will explain the typical characteristics of companies in digital business. Thus, the basic features of a business administration of digitization and digitized companies are outlined.
A shop analysis helps to find out potentials but also weaknesses of your own online shop. In this article you will learn which analysis questions can be used to implement the potential of your shop within the framework of a shop analysis. If you would like support in carrying out the analysis or in realizing …
Online real-time certification and digital mapping of the value chain Industry 4.0 – the term is currently omnipresent. It generally refers to the comprehensive digitalisation of industrial production. However, many decision-makers still find it difficult to grasp concrete approaches to realising benefits from this. Digitisation has considerable implications for companies. In automated processes along the …
In online marketing, sales psychology is often used because it can influence the buying behaviour and decisions of the users and thus increase the conversion rate. Therefore the correct use is a basic requirement. The psychological methods can be used in a wide range of areas, from pricing to the design of websites and shops …