Event Startup Breakfast @MAERA 14.12.2022

Startup Breakfast @MAERA 14.12.2022

Network with the startup community at this high-energy breakfast networking format – powered by Web de Cologne e.V. At the Startup Breakfast on December 14, you will have the opportunity to ask your questions, exchange ideas, and make exciting contacts. Image source: Web De Cologne   Startups: Gabriel Keubgen from mia: mia – Smart Factory …

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Digital Management The side effects of fake reviews

The side effects of fake reviews

Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions.   Image source: Pixabay   According to the latest Bazaarvoice 2022 …

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E-Commerce Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Global e-commerce stocks surged during the early days of Covid-19 but have since slumped. Despite the overall slowing economic activity, key trends suggest e-commerce still has room to grow. What it means for economies, industries, and investors.   Image source: Pixabay   The COVID-19 global e-commerce surge was initially born out of necessity. Online shopping …

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Digital Management Digital transformation in 2023 and beyond: Trends to watch

Digital transformation in 2023 and beyond: Trends to watch

Image source: Pixabay   What are the key digital transformation trends to look for in the coming year? Winners of the 2022 Bay Area CIO of the Year ORBIE Awards share their views. “Many anticipate macroeconomic conditions will be challenging in 2023, given concerns around inflation, supply chain issues, geo-political tensions, economic uncertainty, etc.,” says …

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Digital Management Artificial intelligence: 3 tips to ensure responsible and ethical use

Artificial intelligence: 3 tips to ensure responsible and ethical use

Image source: Pixabay   Artificial intelligence (AI) already impacts our daily lives in ways we never imagined just a few years ago – and in ways that we’re unaware of now. From self-driving cars to voice-assisted devices to predictive text messaging, AI has become a necessary and unavoidable part of our society, including in the …

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Digital Management 10 capabilities to accelerate digital transformation

10 capabilities to accelerate digital transformation

Image source: Pixabay Legacy companies begin digital transformations to meet two main goals: improve customer experience and increase operational efficiency. Companies that accomplish this transformation are “future-ready,” according to researchers at the MIT Center for Information Systems Research. Future-ready companies outperform companies that lag in digital transformation, with transformed companies showing average revenue growth of 17.3 …

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E-Commerce Sustainable online shopping

Sustainable online shopping

Event “How can online shopping be made more sustainable for end customers?” We would like to take a closer look at this question in the next event of the “Sustainable Digitalization” community on November 24, 2022, from 16:00-17:00 with two presentations: Dr. Otmar Lell (Project Manager | ConPolicy Institute for Consumer Policy) – “For better …

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E-Commerce Virtually walk through Dusseldorf for shopping with MYUNA

Virtually walk through Dusseldorf for shopping with MYUNA

Image source: MYUNA MYUNA is a Düsseldorf-based startup founded by two students Antonia Fiorentina Terriuolo and Lea- Sophie Faß combines the desire for sustainable and regional shopping with an innovative digital experience to create an online version of Düsseldorf. While still in college, the idea to create a regional platform for local retail was born and put into …

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Digital Management Digital transformation: 4 questions to help drive momentum

Digital transformation: 4 questions to help drive momentum

Are you feeling stuck in your digital transformation initiative? Consider these key questions, which point to some common – but solvable – problems. Image source: Pixabay Nowadays, conversations around digital transformation involve countless definitions, strategies, and implementations. But when all is said and done, success stories are not as common as we might hope. In …

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General AI ethics: 5 key pillars

AI ethics: 5 key pillars

Image source: Pixabay Artificial intelligence and machine learning (AI/ML), often imagined as self-driving cars or human-like robots, is flourishing at the enterprise level as practical business use cases increase. Many companies rely on AI/ML to expedite internal processes, automate mundane tasks, and reduce human error. But some businesses fail to consider that AI ethics are essential …

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General 10 years STARTPLATZ anniversary

10 years STARTPLATZ anniversary

It is now 10 years that we at STARTPLATZ have been successfully promoting startups as an accelerator and incubator, giving them room to grow in our coworking spaces and using our premises in the beautiful Mediapark in Cologne for a wide variety of events. To celebrate this properly, we have designed an exciting social program …

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Event International Scientific-Practical Conference 2022: Conference Programme

International Scientific-Practical Conference 2022: Conference Programme

On 4 November 2022 , East European University (EEU, Georgia) and its partner E-Commerce Institute (Cologne, Germany) are organizing the joint “ International Scientific-Practical Conference (ISPC 2022) ” on “Digital Management – ​​Chances and Challenges of Technology ” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, …

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General What it means to be a ‘future-ready’ firm

What it means to be a ‘future-ready’ firm

Image source: Pixabay Digital business transformation is not easy or inexpensive, but the benefits are significant. Scientists from the MIT Center for Information Systems Research found companies that have executed a digital transformation have significantly higher financial performance — with average revenue growth of 17.3 percentage points and net margins of 14.0 percentage points above industry averages. …

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General German companies rely on certain forms of AI

German companies rely on certain forms of AI

Image Source: Pixabay Rule-based systems, process robotics, and machine learning – artificial intelligence (AI) take on many different faces in use. Not all of them are used equally in Germany, according to a Deloitte study. Which AI technologies are companies currently using? What implementation strategies are they pursuing? And where do you see the biggest …

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ISPC International Scientific-Practical Conference 2022: applications received!

International Scientific-Practical Conference 2022: applications received!

  On 4 November 2022, East European University (EEU, Georgia) and its partner E-Commerce Institute (Cologne, Germany) are organizing the joint “International Scientific-Practical Conference (ISPC 2022)” on “Digital Management – Chances and Challenges of Technology” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, highlight technological changes …

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General Industry 4.0 – now the machines take over

Industry 4.0 – now the machines take over

Algorithms, data and models are not an end in themselves, because they should ultimately result in increased efficiency in our own production or new products or business models. However, we caution against rushing to develop new ML-based products without increasing OEE to at least 90 per cent in-house. The short excerpt presents three applications. Image source: …

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General The next frontier in consumer goods: Digitally enabled innovation

The next frontier in consumer goods: Digitally enabled innovation

Image source: Pixabay Four lessons to guide the industry’s innovation transformations: With digitally enabled innovation, our work has shown that consumer packaged goods (CPG) companies can bring new products to market 50 per cent faster, at a third lower cost, and with double the return on investment. While the industry has embraced new technologies in …

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E-Commerce From Boom to Change: Is the eCommerce Market Back to Normal?

From Boom to Change: Is the eCommerce Market Back to Normal?

Image source: Pixabay In this recording from September 2022, Christoph Blumtritt, Team Lead Digital Market Outlook at Statista, shares insights about the ever-changing eCommerce market. The economy as a whole is about to enter an unpredictable era, so it’s time to explore what this could mean for eCommerce. Register and watch for free. In the webinar, …

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General 5 pillars of modern digital transformation

5 pillars of modern digital transformation

Image source: Pixabay Companies today need to continuously reimagine themselves to stay relevant. In a hyper-competitive, fast-moving business landscape, we cannot rest on our laurels or put off digital transformation projects for a better time. This mindset is critical to surviving at a time when digital transformation is flipping traditional business models to better enable …

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General The (hidden) potential of online marketplaces

The (hidden) potential of online marketplaces

Although online shops remain an important building block in e-commerce strategies, they are increasingly overshadowed by marketplaces in terms of sales. The consequences of the pandemic are reinforcing the trend, as more companies are now showing a presence there, thus increasing the attractive range for customers. With the help of industry representatives and exhibitors such as …

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