Digital Management The online store as a brand 

The online store as a brand 

The online store as a brand  When shopping on the Internet, consumers are often confronted with a veritable flood of offers and information. This not infrequently results in individual overload. Consumers therefore like to orient themselves to branded products, as these make a promise of quality through their familiarity and thus reduce the perceived risk …

Weiterlesen … Read More

Digital Management How do customer reviews convince when buying online?

How do customer reviews convince when buying online?

Trust and orientation – How do customer reviews convince when buying online? Whether at Amazon, Tripadvisor or Lieferando – those who consume on the Internet can fall back on countless customer reviews. These have now been examined in detail by Prof. Dr. Sascha Hoffmann, Professor of Business Administration and Online Management, and psychologist and lecturer …

Weiterlesen … Read More

E-Commerce E-Commerce Market Analysis 2021

E-Commerce Market Analysis 2021

7 E-commerce industries in the online marketing check How can your company survive in the competition of online stores? The Searchmetrics E-Commerce Market Analysis 2021 shows you how you can position yourself sustainably with market-specific insights and practical tips for seven selected sectors of German e-commerce. The study contains relevant key figures, analyses and market-specific …

Weiterlesen … Read More

Digital Management International E-Commerce, Shipping and the environment, in the context of Covid-19

International E-Commerce, Shipping and the environment, in the context of Covid-19

International E-Commerce in the context of Covid-19 An interview on international e-commerce, shipping and the environment as part of Covid-19. The online world accelerated digital purchases and opened the doors to international markets, creating both positive and negative outcomes for the environment. What are the main reasons for a skyrocketed international e-commerce?  Globally, the pandemic …

Weiterlesen … Read More

Event Next Economy Open 2021

Next Economy Open 2021

The virtual and decentralized conference on business and digital transformation.   About Next Economy Open Next Economy Open was initiated in 2015 by blogger, journalist, economist and lecturer Gunnar Sohn, initially as a stationary conference in Bonn. Since 2016, the event has been streamed live and in color on the internet. Gunnar Sohn is one …

Weiterlesen … Read More

General Reaching customers with shopping apps

Reaching customers with shopping apps

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. EHI’s new article gives an interesting overview of online delivery services. Click here for more info! Reaching customers with shopping apps For efficient advertising measures, the collection of customer data is an important …

Weiterlesen … Read More

Digital Management Reasons and consequences of the impending cookie calypse

Reasons and consequences of the impending cookie calypse

Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …

Weiterlesen … Read More

Digital Management Christmas business: The right preparation for your online store

Christmas business: The right preparation for your online store

How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …

Weiterlesen … Read More

General The digitization of corporate learning

The digitization of corporate learning

The way of learning has changed drastically due to COVID-19. With the onset of the pandemic and the correspondingly prescribed measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not be held on-site as usual and were adapted to an …

Weiterlesen … Read More

Research Social Commerce – Origin and meaning

Social Commerce – Origin and meaning

Social commerce has recently become increasingly important. As a comparatively new area within e-commerce, however, the term social commerce has not yet been clearly defined and demarcated, both in terms of the scope of services and the associated opportunities and risks in practical implementation. The E-Commerce Institute Cologne at the Fresenius University of Applied Sciences, …

Weiterlesen … Read More

Event International Scientific-Practical Conference 2021 (ISCP 2021)

International Scientific-Practical Conference 2021 (ISCP 2021)

Digital Management in times of the Covid 19 pandemic and beyond. On November 12, 2021, East European University (Georgia) and its partner Hochschule Fresenius (Germany) as well as the renowned FGF Association will organize the International Scientific-Practical Conference 2021 (ISCP 2021). It is aimed at both scientists and science-based practitioners who wish to present and …

Weiterlesen … Read More

Entrepreneurship KOHPA: When even the biggest storm doesn’t endanger the calm

KOHPA: When even the biggest storm doesn’t endanger the calm

In the 2nd episode of the anniversary season of “Die Höhle der Löwen” (The Lion’s Den) one can observe extremely opposing opinions of the investors: While one strongly doubts the harmfulness of electro-magnetic radiation and thus the sense of one of two presented products, for the other it is almost too good to be true. …

Weiterlesen … Read More

Entrepreneurship Independesk: Right reasoning despite strange advice

Independesk: Right reasoning despite strange advice

In the case of the workplace-sharing platform “independesk“, one could witness one of the strangest phone calls ever made in “Die Höhle der Löwen“. Nevertheless, it ended well for the founder, because he finally brought the argument that made the most sense in his situation. Photo: RTL / Bernd-Michael Maurer Practically all the lions present …

Weiterlesen … Read More

General Key facts on selected delivery services (2021)

Key facts on selected delivery services (2021)

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. EHI’s new article gives an interesting overview of online delivery services. Click here for more info! Key Facts Online Delivery Services (as of 2021) Contactless delivery of personal grocery shopping to the doorstep: …

Weiterlesen … Read More

Entrepreneurship STUR: The role of crowdfunding in the rating process

STUR: The role of crowdfunding in the rating process

The 4th episode of the anniversary season of “Die Höhle der Löwen” was not only special in terms of the guest lions and former candidates from Ankerkraut. The founders also had a lot to offer. For example, the pan developers from STUR came up with considerable order quantities from crowdfunding. But they failed in the …

Weiterlesen … Read More

E-Commerce Social Commerce – Emergence and Importance

Social Commerce – Emergence and Importance

Social commerce is increasingly seen as a promising option for the future to significantly increase companies’ online sales. No uniform definition has yet been established for the new and promising area of social commerce as an important subarea of e-commerce. Only a few articles and books on the subject of social commerce can be found …

Weiterlesen … Read More

Entrepreneurship Munevo: When investors want to invest but cannot

Munevo: When investors want to invest but cannot

The Munich-based founders of Munevo achieved what many candidates dream of when they go on “Die Höhle der Löwen”: they astonished the lions, caused goose bumps and repeatedly received the respect of the experienced investors. But in the end it wasn’t enough for a deal. What was the reason?   Photo: TVNOW / Stefan Gregorowius …

Weiterlesen … Read More

Entrepreneurship Classplash: Too much future in the valuation

Classplash: Too much future in the valuation

Early-stage startups in particular need to base their valuation to a large extent on future prospects. That is why financial planning is so important. This is where the investor sees where the figures come from and tries to assess how realistic it all is. This is where the opinions between the startup and the investor …

Weiterlesen … Read More

General The “diCE Model” of HS Fresenius and ORT

The “diCE Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Cooperation between ORT Medienverbund and the E-Commerce Institute of HS Fresenius Against the backdrop of the transformation of B2B sales, the E-Commerce Institute of the Fresenius University of Applied Sciences, together with the agency group for sales and marketing ORT, is developing a new type of integrated …

Weiterlesen … Read More

Graduation theses Integrated Digital Sales Platform for the Solution of Customer Needs 2/2

Integrated Digital Sales Platform for the Solution of Customer Needs 2/2

Welcome to our series of articles about current theses of our students! Alumna Antonia Biel wrote an outstanding master’s thesis in the field of digital sales as part of her master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Integrated Digital Sales Platform for the Solution of Customer Needs”. Below are …

Weiterlesen … Read More