General 7 ways to eliminate boredom in the workplace

7 ways to eliminate boredom in the workplace

Image source: Pixabay   Most of us want to be superstars at our job – but it’s not always clear where to start. To succeed in the workplace, we need to become intrinsically motivated by our work. You can improve your overall performance and work satisfaction by identifying tasks that you perceive as boring or …

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E-Commerce Marketing Instagram advertising: The 8 step guide for your brand

Instagram advertising: The 8 step guide for your brand

Image source: Pixabay   If you’re looking to get more out of your Instagram marketing, it’s time you tried Instagram advertising. Instagram has 2 billion active Instagram users each month, and the average user scrolls through the platform for 53 minutes each day. With usage like that, Instagram ads can help you expand your reach …

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Event Startup Breakfast @KölnBusiness 31.05.2023

Startup Breakfast @KölnBusiness 31.05.2023

  Our Startup Breakfast will take place on 31.05.2023!   The next Startup Breakfast will take place on May 31 at KölnBusiness! Look forward to two exciting pitches and a lively exchange. AGENDA: 9.15 a.m. Welcome by Joachim Vranken (Web de Cologne e.V.) 9.20 a.m. Welcome by Antje Lienert (KölnBusiness) 9.25 a.m. Startup Pitch Benjamin …

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Digital Management 7 digital transformation barriers to overcome

7 digital transformation barriers to overcome

Image source: Pixabay   Digital transformation is the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and deliver value. It helps streamline operations, increase efficiency, gain deeper insights into customers’ needs and behavior, foster innovation, and drive business growth. Digital transformation is no longer a …

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Digital Management AI democratization: Is your organization prepared?

AI democratization: Is your organization prepared?

  Image source: Pixabay   Once upon a time, you could be an expert generalist in managing IT infrastructure. Today? Not so much. Modern digital environments encompass so many constituent services and specializations that it’s impossible for any individual to truly master them all. At the same time, the importance of IT infrastructure, and the …

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General The state of social media 2023: what’s next

The state of social media 2023: what’s next

Image source: Pixabay   It’s been two years since The Harris Poll tried to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the …

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Digital Management How social reinforces digital out-of-home ads

How social reinforces digital out-of-home ads

Image source: Pixabay   The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at …

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General The role of artificial intelligence in marketing

The role of artificial intelligence in marketing

Image source: Pixabay   The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to …

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General Automation: 3 ways it boosts productivity and reduces burnout

Automation: 3 ways it boosts productivity and reduces burnout

Image source: Pixabay   Reports of mass layoffs are all over the headlines these days. As of April 2023, job cuts rose to 270,416—an increase of 396% from the same period a year ago. The tech sector, in particular, has taken a bruising, with 102,391 jobs slashed this year so far, an increase of 38,487%. The …

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E-Commerce Grow Or Die The New Reality of eCommerce

Grow Or Die The New Reality of eCommerce

Image source: Pixabay   During the height of the pandemic, consumer behavior changed at an unprecedented rate, resulting in the consolidation of ten years’ worth of e-commerce growth into just ninety days. Shoppers of all ages including millennials, generation Z and older shoppers turned to their devices to purchase groceries, clothing, and home furnishings. The …

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General Social Commerce on Live TV at the interpack trade fair

Social Commerce on Live TV at the interpack trade fair

Review of the interpack trade fair: The E-Commerce Institute, represented by the head of the institute Prof. Geibel and a project manager of the institute, Victoria Frings, had the opportunity to give an exciting live lecture on social commerce at the Interpack trade fair 2023 on Friday, 05.05.2023. The talk was also recorded on live …

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General The jobs AI won’t take yet

The jobs AI won’t take yet

Image source: Pixabay   Since the start of the industrial revolution, there have been threats that new machines – from mechanized looms to microchips – would usurp human jobs. For the most part, the humans have prevailed. Now, say some experts, with AI ubiquity on the horizon, the threat’s being realized: the robots really are …

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E-Commerce Trends of E-Commerce To Watch In 2023

Trends of E-Commerce To Watch In 2023

Image source: Pixabay   The top two obstacles to growth are winning new customers and building people capacity who are doing well by doing good. To help you with the first obstacle, we wanted to share how our Growth CFOs think about eCommerce. We learn a lot when working with CMOs and marketing experts. As …

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General Social commerce is the future of e-commerce

Social commerce is the future of e-commerce

The interpack trade fair: Conserving resources through digital technologies – Social Commerce. How digital transformations and innovations contribute to a sustainable supply chain. The Interpack trade show in Düsseldorf is the world’s most important packaging and related industries event. From May 04 to 10, 2023, experts and companies will meet here to learn about and …

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General Headless CMS systems: The future of e-commerce

Headless CMS systems: The future of e-commerce

Due to the intense change in online commerce, companies seek innovative solutions to better market their products and services. One method that is becoming increasingly important is using headless CMS systems in the e-commerce sector. The following article offers a deep insight into headless CMS systems and their importance. Headless CMS systems: developments and significance …

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E-Commerce Amazon is flooded with AI-generated fake reviews

Amazon is flooded with AI-generated fake reviews

Image source: Pixabay   “As an AI language model, I don’t have a body, but I know how important comfortable clothing is during pregnancy,” reads an Amazon review for pregnancy pants. The first words – in the original English they read “As an AI language model” – make it immediately clear that this review was …

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General AI vs. machine learning vs. data science: How to choose

AI vs. machine learning vs. data science: How to choose

  Image source: Pixabay   Recent advancements in artificial intelligence (AI) have made the technology more accessible in everyday use, thrusting AI to the forefront in nearly every industry. Executives want to know how they can use AI to optimize and streamline operations, grow their businesses, and increase revenue. Employees want to know how AI …

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Chatbot GPT-4: 5 ways it can help your digital transformation

GPT-4: 5 ways it can help your digital transformation

Image source: Pixabay   While artificial intelligence (AI) has been gaining momentum for the past few decades, large language models (LLMs) like GPT-4 have created an explosion of interest from users wondering how they can support digital transformation. As a result of this popularity, Reuters predicts that the ChatGPT deep learning stack, upon which GPT-4 was based, will generate …

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Graduation theses The future of social commerce: developments and trends

The future of social commerce: developments and trends

As part of her master’s degree at the Fresenius University of Applied Sciences in Cologne, alumna Victoria Frings wrote an outstanding master’s thesis in the field of digital innovation and development entitled: “Social commerce and its future development in the beauty industry with a focus on TikTok and Instagram as key platforms.” The thesis deals …

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Event Review of the Startup Breakfast: Insights and suggestions

Review of the Startup Breakfast: Insights and suggestions

Recap of the Startup Breakfast At the Startup Breakfast in Cologne, which took place at the company Railslove, around 40 participants met to benefit from the experiences and tips of successful entrepreneurs. Tim Schneider and Jan Kus welcomed the event. This was followed by an intensive discussion with Felix Holzapfel from QuovaBiz and Monika Hauck …

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