Rapid growth of social commerce: How influencers are changing young people’s buying behavior Introduction In recent years, the shopping behavior of consumers, especially the younger generation, has changed drastically. The integration of social media into e-commerce, known as social commerce, has opened up new opportunities for brands and retailers to reach and influence their target …
Social Proof Social proof is a decisive factor in social commerce that strengthens consumer trust and positively influences purchasing decisions. Various forms of social proof, such as customer reviews, influencer recommendations and social media activities, are particularly effective. Customer reviews Customer reviews are one of the most common and effective forms of social proof. According …
From best practices in labeling to optimizing automated bidding – these tips will make your e-commerce advertising campaigns more efficient. A clear e-commerce search strategy is essential – especially during the holidays. Ready to optimize your PPC strategy? Success depends on seamless collaboration between sales, marketing, and media teams. While specifics may vary, the following …
Ever felt like your favorite online store knows exactly what you want, sometimes before you even do? That’s not magic; artificial intelligence (AI) is working behind the scenes. In Indonesia’s vibrant e-commerce scene, Tokopedia is slaying the personalization game with AI-powered features that make online shopping smoother, smarter, and much more fun. Let’s dive into …
In this guide, you’ll learn the basics of clickable banner advertising, key design principles, and popular formats. Banner advertising is a powerful tool for selling products online. With its ability to reach a large and diverse audience, it’s essential for online shop owners. It helps build brand awareness, supports the launch of new products, and …
Mass customization is an essential strategy for e-commerce platforms to meet diverse customer needs without compromising operational efficiency. Orgill, a $4 billion hardware company with a 177-year history, exemplifies how thoughtfully executed mass customization can drive significant growth. Mass Customization in E-commerce: A Success Strategy with Growth Potential Mass customization in e-commerce is becoming increasingly …
The retail landscape has undergone significant transformation in recent years, with ecommerce emerging as a dominant force in the global market. As more consumers turn to online shopping for convenience, variety, and competitive pricing, businesses must adapt their marketing strategies to succeed in this digital ecosystem. Ecommerce Marketing: Strategies for Success in the Digital Marketplace …
Temu and Shein, two emerging e-commerce giants rooted in China, are currently transforming the fields of online retail and logistics. Both companies employ different but innovative strategies to expand their market presence in Europe, particularly in Germany. While Temu is opening its marketplace, Shein is building new structures in Germany that signal an intensive expansion. …
With Prime Days, personalized recommendations, and creative marketing tools, the online shopping high season has begun. Here are some updates and tips to help you make the most of the key sales phases in the fourth quarter – whether you’re a retailer or a consumer. The “Golden Quarter” in E-Commerce The fourth quarter is often …
We’re excited to announce that the official video from the International Scientific Practical Conference (ISPC) 2024 is now available! This year’s conference focused on the future of e-commerce, digital management, and digital health. The ISPC brought together top experts and practitioners from these fields to discuss innovative approaches and emerging trends. Video Highlights: The video …
We are excited to announce our latest blog post featuring the most exciting events and seminars for e-commerce and startups in and around Cologne this November! Whether you’re running a business, starting one, or simply looking to expand your network, this month offers valuable opportunities for learning and networking. Employment Law with Tax & Legal …
Almost two-thirds of German consumers plan to do their Christmas shopping in November and December. According to the Shopify Retail and Consumer Compass 2024, discounts, price comparisons, and loyalty programs are crucial factors in purchasing decisions and brand loyalty during Black Friday and Cyber Monday. In 2024, Black Friday and Cyber Monday (BFCM) remain significant …
E-commerce companies see a high number of visitors every day. In 2023, over 19% of global retail sales were attributed to online sales. However, high sales figures also mean rising operating costs, including shipping costs, transaction fees, logistics costs, and marketing expenses. At the same time, competition with platforms like Amazon and eBay increases the …
The final chapter of the Online Shopper Trends Report introduces three key buyer personas, identified based on their specific shopping behaviors in e-commerce. Just in time for the peak season, DHL eCommerce has released the concluding chapter of its global Online Shopper Trends Report. This chapter delves deeper into the behaviors of consumers behind the …
On the second day of ISPC 2024, a special focus was placed on a breakout session that addressed the growing importance of social commerce in today’s digital landscape. Led by experts Kelly Schütz, Sebastian Arend, and Richard C. Geibel, the session explored how companies are utilizing social commerce to improve their operations and the challenges …
60% share product information with friends or family through Dark Social, and 71% don’t want social media companies to know what they buy: Learn how social media impacts consumer behavior and what businesses can learn from it in our new study. Social media plays a crucial role in shaping consumer behavior, enabling users to discover …
The second day of ISPC 2024, held virtually, brought together leading thinkers and researchers to explore the dynamic interplay of Digital Management and Artificial Intelligence (AI). The day was dedicated to a series of scientific presentations and breakout sessions that covered topics such as the societal impacts of AI, sustainability, and industrial applications. One highlight …
ISPC 2024: A Deep Dive into AI, Digital Health, and Global Innovation Attending ISPC 2024 in Cologne has been an eye-opening experience, filled with cutting-edge discussions on the future of digital management, health, and AI. The second half of the conference opening was just as exciting as the first, with thought-provoking keynote speeches and insightful …
The ISPC 2024 kicked off on Thursday afternoon with a thoughtful start to global collaboration around the topic of Digital Management and Innovations. In this article, we would like to reflect a little on the experiences. Attending the ISPC 2024 conference on digital management in Cologne was a profound experience. It offered valuable insights into …
We are pleased that you will be attending or presenting at the ISPC 2024 Conference – the 4th annual “International Scientific-Practical Conference” – on Thursday, October 10, 2024, and Friday, October 11, 2024. We would like to provide you with the program and all essential information, as well as details about the schedule and venue. …