Career Job offer: Social Recruiting & Employer Branding

Job offer: Social Recruiting & Employer Branding

Are you ready for a steep learning curve? Then the job offer as an intern (m/f/d) in Social Recruiting & Employer Branding from Talent Ads is just right for you. Below, we’ll give you an insight into what awaits you.   About TalentAds We aim to become Germany’s leading expert in the field of Social …

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Event AI Startup Weekend Hackathon

AI Startup Weekend Hackathon

At the AI Startup Weekend / AI Hackathon, innovative minds and visionary developers come together to push the boundaries of generative artificial intelligence. From idea to prototype in just 54 hours – become part of this inspiring journey. The fascination of generative AI Generative Artificial Intelligence (AI) creates content that we perceive as meaningful – …

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General Siemens and Customer Experience in B2B: Mixed Reality

Siemens and Customer Experience in B2B: Mixed Reality

In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …

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General A successful B2B2C campaign to win hearts.

A successful B2B2C campaign to win hearts.

B2B2C stands for “Business-to-Business-to-Consumer” and refers to a distribution channel where a company sells products to other businesses, which then resell them to end consumers. Below, Yell Advertising reflects on their campaign to increase engagement with Thailand’s leading cooking gas brand, PTT LPG. The uniqueness of the gas stove market in Thailand Gas stove products …

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General Maximum push through reactivation of shopping cart abandonments

Maximum push through reactivation of shopping cart abandonments

Thanks to the strategy for the reactivation of shopping cart abandonments, the online shop Seventyseven was able to reduce its advertising costs by three quarters. Additionally, the fashion retailer aims to optimize its existing Programmatic Printing campaigns. Print has had the ability for mass reproduction for almost 600 years. Without books, there would be no …

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General Success in eCommerce: Reckitt relies on customer-centric strategies

Success in eCommerce: Reckitt relies on customer-centric strategies

With the rise of eCommerce, it’s now one of the most challenging, yet opportune times for marketers. There’s booming data about what our customer want, how and where they buy, and what impacts them throughout the buying journey. Brands need to find ways to utilize the best insights. They need to tailor content that resonates …

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General Event Calendar March

Event Calendar March

The carnival season has come to an end, and our attention now turns to the upcoming spring events in our event calendar. The upcoming March promises a variety of exciting activities, including the transformation of existing properties, the promotion of inclusive entrepreneurship, the development of electric charging infrastructure, Impact Stammtisch, and discussions on sustainability in …

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General 70% of online shoppers are active on C2C platforms

70% of online shoppers are active on C2C platforms

The number of online shoppers in Europe decreased by 1 percent in 2023. However, the number of regular online shoppers remained stable. And 7 out of 10 of these regular online shoppers were active on C2C platforms, where they bought or sold secondhand products. These data come from the E-Shopper Barometer 2023 by Geopost, a …

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General ECI Project with AWO

ECI Project with AWO

Aside from the numerous scientific contributions, conferences, and event offerings, the E-commerce Institute Cologne also works on practical tasks for customers throughout Germany. A current project that our project managers are handling is being developed in collaboration with the Workers’ Welfare Association (AWO) Germany. The aim here is to demonstrate new ways of recruiting employees …

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General Fressnapf launches new warehouse

Fressnapf launches new warehouse

The Fressnapf Group has commissioned Vanderlande to automate its new logistics center in Nörvenich. The centerpiece is an AutoStore system, which is being implemented in collaboration with Vanderlande’s sister company, Toyota Material Handling Deutschland. The pet supply provider, Fressnapf, has chosen Vanderlande as the general contractor for automating its new E-commerce hub in Nörvenich. According …

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General ISPC 2024 Announcement: “Digital Management and Artificial Intelligence”

ISPC 2024 Announcement: “Digital Management and Artificial Intelligence”

After several long carnival days, the time has come: the announcement of the ISPC 2024 conference is imminent. This year’s international conference, organized by the East European University (Georgia) in cooperation with IU University of Applied Sciences Cologne (Germany), will take place in Cologne. At its core, the forum aims to present and discuss relevant …

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General SYNTEA: AI Revolution in Online Education

SYNTEA: AI Revolution in Online Education

The IU International University (IU) is Germany’s largest university with over 100,000 students. As a pioneer in the field of digital learning tools, it actively integrates them into its teaching to offer personalized education to students worldwide. Using state-of-the-art technologies such as Language Models (LLMs) and GPT, IU developed the AI-powered teaching and learning assistant …

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General Social Commerce: The Future of E-Commerce?

Social Commerce: The Future of E-Commerce?

E-commerce has changed the way we shop by providing customers worldwide with convenience and accessibility. Social commerce, which combines social networks and online shopping, has emerged as a significant force in recent years. With the increasing importance of social media platforms and the growing preference for personalized shopping experiences, the question arises about the future …

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Event Event calendar February

Event calendar February

The event calendar for February is once again brimming with a variety of fascinating events in and around Cologne. This month, Carnival takes center stage in Cologne, skillfully blending networking events with valuable insights for aspiring e-commerce experts. Additionally, there are numerous events this month dedicated to delving into the trending topic of AI. Here’s …

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E-Commerce Staff Reduction at eBay: The Interview with SWR

Staff Reduction at eBay: The Interview with SWR

The trading platform eBay is cutting a thousand jobs – the explanation is that the workforce and expenses have grown faster than the business. And there have been many layoffs at other online retailers recently. What’s going on? According to Richard C. Geibel, Managing Director of the eCommerce Institute Cologne, this is clearly a consequence …

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General IU International University: Education for the Modern World

IU International University: Education for the Modern World

Today’s educational landscape is characterized by diversity, flexibility, and global interconnectedness. In this context, the IU International University of Applied Sciences holds a prominent position. As one the largest University in Germany, IU strives to make education accessible for the modern world, preparing students for a successful future. History and Mission: Founded in 1998, IU …

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General The digitization of corporate learning

The digitization of corporate learning

The way of learning has drastically changed due to COVID-19. With the onset of the pandemic and the corresponding measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not take place on-site as usual and were, sometimes without a strategic …

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General SEO Trends 2024 – What to Consider in Search Engine Optimization

SEO Trends 2024 – What to Consider in Search Engine Optimization

The SEO trends are constantly evolving. For 2024, several key trends are emerging that will be crucial for future success in search engines. What developments are relevant, and how can companies integrate them into their everyday marketing? A guest contribution from Jonas Polfuß  Search Engine Optimization (SEO) has evolved into a complex discipline that combines …

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General 40% of the products available online as second-hand

40% of the products available online as second-hand

The market for used and refurbished – second-hand – items in Germany is experiencing growth. For 40% of the analyzed products in the categories of electronics, home & garden, and sports & outdoor, there are offerings, representing a six-percentage-point increase compared to the previous year. Marketplace consultant Metoda, in its second study, analyzed publicly available …

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General E-Commerce Success: Improvement Tips for Online Shops

E-Commerce Success: Improvement Tips for Online Shops

The e-commerce sector is constantly evolving, with new trends emerging regularly that must be carefully considered. This adaptability is crucial for online shops to succeed in the local market and attract customers. However, where should the focus lie, and what aspects need attention in the realm of marketing? Successful E-Commerce: The Crucial Role of Effective …

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