General E-Commerce for the Holiday Season: AI, Prime Days & Carousel Posts

E-Commerce for the Holiday Season: AI, Prime Days & Carousel Posts

With Prime Days, personalized recommendations, and creative marketing tools, the online shopping high season has begun. Here are some updates and tips to help you make the most of the key sales phases in the fourth quarter – whether you’re a retailer or a consumer. The “Golden Quarter” in E-Commerce The fourth quarter is often …

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ISPC ISPC 2024: Video Summary Now Online

ISPC 2024: Video Summary Now Online

We’re excited to announce that the official video from the International Scientific Practical Conference (ISPC) 2024 is now available! This year’s conference focused on the future of e-commerce, digital management, and digital health. The ISPC brought together top experts and practitioners from these fields to discuss innovative approaches and emerging trends. Video Highlights: The video …

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General Event Calendar November

Event Calendar November

We are excited to announce our latest blog post featuring the most exciting events and seminars for e-commerce and startups in and around Cologne this November! Whether you’re running a business, starting one, or simply looking to expand your network, this month offers valuable opportunities for learning and networking. Employment Law with Tax & Legal …

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General Black Friday 2024: Benefits for Consumers and Retailers

Black Friday 2024: Benefits for Consumers and Retailers

Almost two-thirds of German consumers plan to do their Christmas shopping in November and December. According to the Shopify Retail and Consumer Compass 2024, discounts, price comparisons, and loyalty programs are crucial factors in purchasing decisions and brand loyalty during Black Friday and Cyber Monday. In 2024, Black Friday and Cyber Monday (BFCM) remain significant …

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General 8 Tips for Reducing Costs in Your E-Commerce Operations

8 Tips for Reducing Costs in Your E-Commerce Operations

E-commerce companies see a high number of visitors every day. In 2023, over 19% of global retail sales were attributed to online sales. However, high sales figures also mean rising operating costs, including shipping costs, transaction fees, logistics costs, and marketing expenses. At the same time, competition with platforms like Amazon and eBay increases the …

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General The Driving Forces Behind Social, Sustainable, and Cross-Border Shoppers

The Driving Forces Behind Social, Sustainable, and Cross-Border Shoppers

The final chapter of the Online Shopper Trends Report introduces three key buyer personas, identified based on their specific shopping behaviors in e-commerce. Just in time for the peak season, DHL eCommerce has released the concluding chapter of its global Online Shopper Trends Report. This chapter delves deeper into the behaviors of consumers behind the …

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ISPC ISPC 2024: Unlocking the Potential of Social Commerce

ISPC 2024: Unlocking the Potential of Social Commerce

On the second day of ISPC 2024, a special focus was placed on a breakout session that addressed the growing importance of social commerce in today’s digital landscape. Led by experts Kelly Schütz, Sebastian Arend, and Richard C. Geibel, the session explored how companies are utilizing social commerce to improve their operations and the challenges …

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Social Commerce Social Shopping: How Social Media Shapes Consumer Behavior

Social Shopping: How Social Media Shapes Consumer Behavior

60% share product information with friends or family through Dark Social, and 71% don’t want social media companies to know what they buy: Learn how social media impacts consumer behavior and what businesses can learn from it in our new study. Social media plays a crucial role in shaping consumer behavior, enabling users to discover …

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ISPC Insights from ISPC 2024

Insights from ISPC 2024

The second day of ISPC 2024, held virtually, brought together leading thinkers and researchers to explore the dynamic interplay of Digital Management and Artificial Intelligence (AI). The day was dedicated to a series of scientific presentations and breakout sessions that covered topics such as the societal impacts of AI, sustainability, and industrial applications. One highlight …

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ISPC An insight into AI, digital health, and global innovation

An insight into AI, digital health, and global innovation

ISPC 2024: A Deep Dive into AI, Digital Health, and Global Innovation Attending ISPC 2024 in Cologne has been an eye-opening experience, filled with cutting-edge discussions on the future of digital management, health, and AI. The second half of the conference opening was just as exciting as the first, with thought-provoking keynote speeches and insightful …

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ISPC Conference Opening ISPC 2024

Conference Opening ISPC 2024

The ISPC 2024 kicked off on Thursday afternoon with a thoughtful start to global collaboration around the topic of Digital Management and Innovations. In this article, we would like to reflect a little on the experiences. Attending the ISPC 2024 conference on digital management in Cologne was a profound experience. It offered valuable insights into …

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General ISPC 2024: Conference Handbook with Zoom Links

ISPC 2024: Conference Handbook with Zoom Links

We are pleased that you will be attending or presenting at the ISPC 2024 Conference – the 4th annual “International Scientific-Practical Conference” – on Thursday, October 10, 2024, and Friday, October 11, 2024. We would like to provide you with the program and all essential information, as well as details about the schedule and venue. …

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General Analysis of Future Trends in the Direct-to-Consumer (DTC) E-commerce Industry

Analysis of Future Trends in the Direct-to-Consumer (DTC) E-commerce Industry

Numerous dynamic variables are influencing the industry, causing the global Direct-to-Consumer (DTC) e-commerce market to experience unprecedented growth and transformation. This comprehensive market study provides deep insights into the global DTC e-commerce industry, highlighting key challenges, new opportunities, and current trends. The report covers essential topics, including market drivers, constraints, opportunities, the competitive landscape, and …

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ISPC The Faces of ISPC: Presentation on LinkedIn

The Faces of ISPC: Presentation on LinkedIn

We are delighted to welcome over 130 authors from 4 continents to ISPC 2024 in Cologne next week. We will have contributions on topics such as artificial intelligence, digitalization, e-commerce, social commerce, transformation, e-health, digital healthcare, sustainability, data protection, and many more current issues. A selection of speakers will be introduced on our LinkedIn page. …

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General Green Skills in E-Commerce: Promoting Climate Awareness

Green Skills in E-Commerce: Promoting Climate Awareness

Green Skills are becoming increasingly important in all sectors, but in e-commerce, there is a significant and growing gap in environmental qualifications. To address this challenge, employees must develop climate-related competencies. The e-commerce sector also faces a shortage of experts in sustainability and clean technologies to meet the rising demand across various industries. The urgency …

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General Switching E-Commerce Systems: The Keys to Success

Switching E-Commerce Systems: The Keys to Success

In the fast-paced world of e-commerce, switching systems is sometimes inevitable. However, the end of one system doesn’t mean the end of the world; instead, it opens up new opportunities. A change often brings a breath of fresh air, offering numerous advantages and chances for optimization. Imagine a road trip. You’re driving your trusty car …

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General AI technology gives new momentum to e-commerce

AI technology gives new momentum to e-commerce

“Incredible! I thought she was a real person!” exclaimed a visitor in amazement after discovering that the livestreamer selling beauty products on a large screen was actually a digital person—a form of AI technology. The digital livestreamer, named Yanxi, has completed over 400,000 hours of livestreaming for more than 5,000 brands. Attracting at least 100 …

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General Creative Visualization: A Key Success Factor in E-Commerce

Creative Visualization: A Key Success Factor in E-Commerce

Online retailers today face the challenge of standing out in an increasingly competitive market – unless they have specialized in a very specific niche. So, how can they differentiate themselves from the competition and capture the attention of consumers? ECC KÖLN and Riverty have investigated exactly this question. Their study shows that emotional customer engagement …

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General German government develops ‘ecommerce action plan’

German government develops ‘ecommerce action plan’

German Minister for Economic Affairs and Vice Chancellor Robert Habeck is working on an ecommerce action plan. With this plan, the government aims to create a level playing field between European online retailers and Asian platforms like Shein and Temu. A spokeswoman from Habeck’s ministry confirmed to the German business platform *Capital* that an ecommerce …

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General The official schedule for ISPC 2024

The official schedule for ISPC 2024

We are pleased to announce that the schedule for the 4th International Scientific-Practical Conference (ISPC) 2024 on “Digital Management and Artificial Intelligence” is now official! This conference, organized by the East European University (Georgia) in collaboration with IU International University (Germany) and Adelphi University (USA), will take place on October 10 and 11, 2024, in …

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