Image source: Pixabay For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it even grew by 2,543 percent in this period. How was this achieved? Through the right use of meta platforms …
Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions. Image source: Pixabay According to the latest Bazaarvoice 2022 …
Competitive strategies in e-commerce are essential to establish and manage a company in e-commerce markets in a sustainable and profitable way. The high intensity of competition in e-commerce requires a timely and regular examination of the development of the market and the most important competitors. This article presents the most important competitive strategies and a …
Online configurators possible in the B2B sector Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major …
Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major facility service providers in the B2B sector, …
International E-Commerce in the context of Covid-19 An interview on international e-commerce, shipping and the environment as part of Covid-19. The online world accelerated digital purchases and opened the doors to international markets, creating both positive and negative outcomes for the environment. What are the main reasons for a skyrocketed international e-commerce? Globally, the pandemic …
Bookreview (as of 2021): According to the statistics, there have been about 18000 hits to date which corresponds to a number of about 2571 downloads. We are very happy about this success and are looking forward to further positive feedback! Secure your copy now here as an eBook or a softcover! Get more info …
More than just a trend: Why proving digital identities is so important Why is it also important to be able to prove a digital identity online? How does it work? The latest article from IFH Cologne reveals exactly that. Read more here! In the analog world, it’s easy to prove your identity: You show …
Key factors in e-commerce: Seventh look at the book Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth, here …
The transformation of stationary retail What is the impact of current e-commerce trends on stationary retail? And what changes do they bring with them? To what extent must shopping centers change? It’s no secret that online retail is growing rapidly. If you compare the years 2013 and 2019, sales have almost doubled. Whereas in 2013 …
Key factors in e-commerce: Insights into the sixth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth and …
Part 2 of Jan Dominik Gunkels article about E-Commerce in China #3 Insufficient Respect for the Pride and Culture of the Chinese People Chinese are proud people with millennia of celebrated history. If you want to do business with them, they expect that you endear yourself to them. Most products offered based …
Key factors in e-commerce: Insights into the fifth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here …
Part 1 of Jan Dominik Gunkels article about E-Commerce in China How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …
Key factors in e-commerce: Insights into the fourth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second and …
Key factors in eCommerce: Insights into the third chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in eCommerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first and here for the second. …
E-commerce interests are changing What are the upcoming e-commerce trends? Where does online retail stand? And what do consumers expect from online stores? You can’t miss these trends to be a pioneer! Digital interactions are increasing and online product research is on the rise. However, mobile devices in particular are gaining in importance. By the …
Insights into the second chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a little taste here and gain some initial insights. If you don’t know the first chapter yet, click here. 2. Digitization in e-commerce – an overview The way consumers buy products …
Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …
Introduction Digital transformation has already taken hold of many industries, including the optical sector. One company that has disruptively changed the market for glasses and vision aids is Mister Spex. Marei Stanetschek, Eliza Karolys and Laura Olesiak conducted an online store analysis of Mr. Spex as part of their media and communication management studies at …