Category: Social Commerce
Social Commerce International Social Commerce Case Study: Relevance for the Cologne Hub

International Social Commerce Case Study: Relevance for the Cologne Hub

Abstract: This international Social Commerce case study examines the structural and economic framework conditions of digital concepts within the non-profit sector. Using the project Find2God as an empirical example, it analyzes how non-profit organizations (NPOs) can establish independent revenue streams through AI-driven content infrastructures. The findings deliver data-backed insights for digital management at the business …

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E-Commerce
 
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Re-Commerce in Cologne: Structure and Setup in Digital Commerce

Re-Commerce in Cologne: Structure and Setup in Digital Commerce

In Cologne’s digital retail landscape, a specific market segment is rapidly gaining importance. A professional re-commerce setup and standardized system processes are crucial factors for operators in North Rhine-Westphalia (NRW) to meet the requirements of modern, circular sales structures. Why is a structured re-commerce infrastructure a highly relevant factor in Cologne today? A significant portion …

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Digital Management
 
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IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …

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Digital Management
 
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GEO Optimization 2026: The Evolution from SEO to Generative Engine Optimization

GEO Optimization 2026: The Evolution from SEO to Generative Engine Optimization

Abstract GEO Optimization is fundamentally redefining digital visibility in 2026. While traditional Search Engine Optimization primarily targets rankings in link lists, the modern information landscape requires an algorithmic presence directly within AI syntheses. The E-Commerce Institute Cologne identifies structured data preparation as a primary prerequisite for this shift. Important Facts Definition: Adaptation of content for …

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Social Commerce
 
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TikTok Shop Germany 2026: Analysis of Social Commerce Trends & Live Shopping

TikTok Shop Germany 2026: Analysis of Social Commerce Trends & Live Shopping

Abstract Current developments surrounding TikTok Shop Germany 2026 show a massive transformation in retail. One year after the launch of TikTok Shop in Germany, latest data reveals: around 15 percent of all German online shoppers have already used the platform, and the revenue share of those over 46 even exceeds that of Gen Z at …

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E-Commerce
 
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Interviews and discussions with the media by Prof. Dr. Richard Geibel

Interviews and discussions with the media by Prof. Dr. Richard Geibel

Abstract: Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute and Professor at IU International University, analyzes the radical transformation of trade in media formats such as ZDF WiSo Magazin, ZDF Mittagsmagazin, WDR5 and SWR. The focus is on the merging of social media and e-commerce into Social Commerce, the forecast for the live …

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Social Commerce
 
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Beauty Goes Social Commerce

Beauty Goes Social Commerce

The beauty industry is one of the most powerful drivers of social commerce. Few sectors combine emotional branding, visual storytelling and community interaction with integrated purchasing as consistently as cosmetics. The presentation “Beauty Goes Social – Using Essence as an Example” illustrates how purchasing behavior, particularly among younger audiences, is changing and why platforms such …

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Social Commerce
 
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Instagram Shops: Key Success Factors in Social Commerce

Instagram Shops: Key Success Factors in Social Commerce

than one billion users and a highly visual environment, the platform offers ideal conditions for brands that want to present their products in an emotional and engaging way. The student presentation “Instagram Shops as a Sales Channel – Success Factors & Challenges in Social Commerce” offers a structured overview of how Instagram functions as a …

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Social Commerce
 
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“Social Commerce Is More Than a Trend” – Prof. Dr. Richard Geibel in a ZDF Interview on the Future of Shopping

“Social Commerce Is More Than a Trend” – Prof. Dr. Richard Geibel in a ZDF Interview on the Future of Shopping

Social commerce is reshaping how consumers discover and purchase products — and the development is accelerating rapidly in Europe. As platforms like TikTok, Instagram and eBay expand their live-shopping and in-app checkout options, both brands and consumers are adapting to this new environment. In a television interview with the German broadcaster ZDF, Prof. Dr. Richard …

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General
 
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Social Commerce From China: What Europe Must Learn Now

Social Commerce From China: What Europe Must Learn Now

China has become the global innovation engine of social commerce. Platforms like WeChat, Douyin (TikTok China) and Taobao Live have already demonstrated how seamlessly social interaction, entertainment and in-app shopping can merge into one ecosystem. In Europe, by contrast, social commerce is still at an early stage—fragmented, highly regulated and culturally more cautious. The presentation …

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Social Commerce
 
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#SwipeCommerce – How a Simple Swipe Could Transform the Future of Social Shopping

#SwipeCommerce – How a Simple Swipe Could Transform the Future of Social Shopping

Social commerce is evolving faster than any other digital sales channel, and Instagram has become one of the most influential platforms shaping this transformation. With built-in shopping features, product tags, Reels and even a fully integrated Amazon shop, Instagram already provides the technical foundation for seamless in-app purchases. Yet despite millions of daily impressions, user …

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Social Commerce
 
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TikTok Shop as a Growth Engine in E-Commerce – Opportunities for Sustainable Brands

TikTok Shop as a Growth Engine in E-Commerce – Opportunities for Sustainable Brands

Social commerce is transforming the way we shop online. Platforms like TikTok are no longer just about entertainment — they are becoming dynamic marketplaces where brands meet consumers directly. For sustainable fashion label Armedangels, the TikTok Shop offers a timely opportunity to connect with Gen Z and young Millennials right where they spend most of …

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Social Commerce
 
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Creator Commerce: How to Turn Creator Content from Reels into Checkouts

Creator Commerce: How to Turn Creator Content from Reels into Checkouts

E-commerce marketing is undergoing a major transformation. Simply generating reach is no longer enough—brands today must tell authentic stories that build trust and translate emotion into concrete purchasing decisions. This is where Creator Commerce comes in. It combines the creative power of content creators with the data-driven precision of digital commerce. Platforms like Meta are …

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Social Commerce
 
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TikTok Shop in Europe: Opportunities, Challenges, and Success Strategies

TikTok Shop in Europe: Opportunities, Challenges, and Success Strategies

Social commerce is rapidly becoming one of the key growth drivers in online retail. With TikTok Shop, a platform has emerged that blends e-commerce and entertainment in a unique way. While billions in revenue are already being generated in China and the US, TikTok Shop is still in its early stages in Europe. The potential, …

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Social Commerce
 
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Social Commerce 2024: Opportunities, Trends, and Success Factors for Businesses

Social Commerce 2024: Opportunities, Trends, and Success Factors for Businesses

Social Commerce is no longer just a trend – it has firmly established itself among the wider consumer base. According to the latest KPMG Consumer Barometer 01/2024, over 70% of respondents have already purchased a product via social commerce channels, while only 13% reject this form of shopping. In times of inflation and restrained spending, …

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General
 
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TikTok Shop Launches in Germany: Is Instagram Shopping Under Threat?

TikTok Shop Launches in Germany: Is Instagram Shopping Under Threat?

The German e-commerce landscape is experiencing a shake-up: TikTok has officially launched its TikTok Shop in Germany, France, and Italy — posing serious competition to established platforms like Instagram. But what does this mean for brands, creators, and consumers? And how is influencer marketing evolving in this new era of social commerce? TikTok Shop: The …

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Social Commerce
 
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Social Commerce: The Future of Shopping Is Social, Seamless, and Instant

Social Commerce: The Future of Shopping Is Social, Seamless, and Instant

Online shopping is no longer a linear process. Today, consumers discover products in seconds—not via webshops, but through their social media feeds. A tap on a video, a swipe, and a spontaneous impulse buy. Welcome to the world of Social Commerce, where social media, e-commerce, and artificial intelligence merge into a seamless new shopping experience. …

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Social Commerce
 
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Social Commerce Trends

Social Commerce Trends

How are digital commerce and customer experience evolving globally—and what can European retailers learn from Southeast Asia? The Retail & E-Commerce Innovation Summit Malaysia 2025, held on July 17 in Petaling Jaya, brought together brands like AEON, Domino’s, Bosch, Baskin-Robbins, ADA, and Philip Morris to explore these very questions. The event delivered powerful insights into …

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Social Commerce
 
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Blume2000 Goes Social Commerce on TikTok

Blume2000 Goes Social Commerce on TikTok

In today’s fast-paced digital world, the way we shop is constantly evolving. Social Commerce—buying products directly via social media platforms—is one of the most promising developments in e-commerce. Especially TikTok, known for its viral short videos, has become a powerful platform to reach younger audiences and drive conversions. A recent project by Dorkas Pfeifer at …

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