Live shopping on the internet: Is it a trend with a future? ‘We expect that by 2030, ten percent of online commerce will take place in this form,’ says Richard Geibel, Director of the E-Commerce Institute Cologne, in an interview with Judith Schulte-Loh, WDR5. Below is the transcript. Judith Schulte-Loh, WDR5: For many of us, …
TikTok plans, according to a report from The Information, to ban links to external e-commerce websites. However, TikTok denies this claim. According to the report, the company aims to compel people to use the TikTok Shop if they want to purchase an item. According to the report, it is expected that the TikTok Shop will …
Customers rely primarily on User-Generated-Content (UGC) when making purchasing decisions, according to a study by Bazaarvoice. Social media is also becoming increasingly established as an everyday distribution channel. UGC stands for “User-Generated-Content” and refers to content created and published by users, such as reviews, photos, or videos, on online platforms and social media. These contents …
Image source: Pixabay Over the last decade, the burgeoning creator economy — which centers on individuals creating and monetizing digital content — has supercharged the growth of social commerce. The evolution of social media platforms making high-production value content, particularly video, more accessible has caused a boom in viewership. More consumers using social platforms …
Richard C. Geibel talks about the currently very fast-growing field of social commerce, which represents a new type of combination of social media and e-commerce. On the one hand, functions of e-commerce are adopted in the social media platforms (esp. Instagram, meta, YouTube, TikTok) and on the other hand, elements of social media are …
Almost three-quarters of German consumers are now influenced by product reviews, photos and videos of other shoppers on the Internet when shopping. Shopping via social media channels is also becoming increasingly popular, as a study by the software manufacturer Bazaarvoice shows. Photo by Brooke Cagle on Unsplash The survey with more than 7,000 respondents, including …
Imagine having the attention of 15 billion media impressions without lifting a single finger. No complex strategies and not one single Zoom meeting. Sounds too good to be true? For Ocean Breeze this situation became reality. But how did this happened? What could possibly lead to such a great effect? The answer was one TikTok …
Since the 2000s, social commerce has been gaining in importance as the most important tool in the field of e-commerce. Together with Digitas Pixelpark, the E-Commerce Institute has developed a scientifically supported definition in an intensive project. Below you can see these three stages that define the term “social commerce”. Three-stage definition of social commerce: …
Social commerce has recently become increasingly important. As a comparatively new area within e-commerce, however, the term social commerce has not yet been clearly defined and demarcated, both in terms of the scope of services and the associated opportunities and risks in practical implementation. The E-Commerce Institute Cologne at the Fresenius University of Applied Sciences, …
Digital Management in times of the Covid 19 pandemic and beyond. On November 12, 2021, East European University (Georgia) and its partner Hochschule Fresenius (Germany) as well as the renowned FGF Association will organize the International Scientific-Practical Conference 2021 (ISCP 2021). It is aimed at both scientists and science-based practitioners who wish to present and …
Social commerce is increasingly seen as a promising option for the future to significantly increase companies’ online sales. No uniform definition has yet been established for the new and promising area of social commerce as an important subarea of e-commerce. Only a few articles and books on the subject of social commerce can be found …