Category: Social Commerce

Content Marketing Why you should use YouTube Shorts in 2022

Why you should use YouTube Shorts in 2022

Imagine having the attention of 15 billion media impressions without lifting a single finger. No complex strategies and not one single Zoom meeting. Sounds too good to be true? For Ocean Breeze this situation became reality. But how did this happened? What could possibly lead to such a great effect? The answer was one TikTok …

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Social Commerce Scientifically supported definition of social commerce

Scientifically supported definition of social commerce

Since the 2000s, social commerce has been gaining in importance as the most important tool in the field of e-commerce. Together with Digitas Pixelpark, the E-Commerce Institute has developed a scientifically supported definition in an intensive project. Below you can see these three stages that define the term “social commerce”. Three-stage definition of social commerce: …

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Research Social Commerce – Origin and meaning

Social Commerce – Origin and meaning

Social commerce has recently become increasingly important. As a comparatively new area within e-commerce, however, the term social commerce has not yet been clearly defined and demarcated, both in terms of the scope of services and the associated opportunities and risks in practical implementation. The E-Commerce Institute Cologne at the Fresenius University of Applied Sciences, …

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Event International Scientific-Practical Conference 2021 (ISCP 2021)

International Scientific-Practical Conference 2021 (ISCP 2021)

Digital Management in times of the Covid 19 pandemic and beyond. On November 12, 2021, East European University (Georgia) and its partner Hochschule Fresenius (Germany) as well as the renowned FGF Association will organize the International Scientific-Practical Conference 2021 (ISCP 2021). It is aimed at both scientists and science-based practitioners who wish to present and …

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E-Commerce Social Commerce – Emergence and Importance

Social Commerce – Emergence and Importance

Social commerce is increasingly seen as a promising option for the future to significantly increase companies’ online sales. No uniform definition has yet been established for the new and promising area of social commerce as an important subarea of e-commerce. Only a few articles and books on the subject of social commerce can be found …

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