The essential shows how digital innovations, customer centricity, economies of scale and data driven marketing lead to sustainable customer relationships and competitive advantages in e-commerce. To this end, the four key factors in e-commerce are presented in detail. Readers receive fundamental impulses for the realignment of business models, the design of growth processes and the achievement of sustainable earnings. The essential goes beyond the usual list of operational to-dos and points out factors that help digital technologies and e-commerce to have a disruptive effect. 

The US internet company Amazon from Seattle has developed into the number one in European and American e-commerce over the last decade. Every day, millions of parcels from the globally operating warehouses make their way to customers.
The counterpart comes from China and is called Alibaba. The online retailer with headquarters in Hangzhou is known in this country primarily for its online platforms Aliexpress, Taobao and the online payment system Alipay. But how did the two megacorporations develop during the Corona Pandemic?

New App “Köln Duell” – Here you can find lessons in the Cologne way of life   Cologne – Where is Karl-Berbuer-Platz? What is it about carnival? What is actually no question for seasoned Cologners is sometimes a problem for new Cologners. Like Robin Kracht (25) and Christian Paland (25), graduates of the course of studies digital management at the university Fresenius and programmer olive Sunday (24). “We all three do not come from Cologne and did not understand, why Karneval is so popular and the people Kölsch and no other beer drink. The three, which came from Paderborn and Aachen to the study to Cologne, did not understand the one or other Cologners at the beginning. Because of the dialect. “Cologners are local patriots!” Out of their irritation, the three graduates have now made a job and in return have delved deeply into the peculiarities of the Cologne way of life and history. Together they have developed an app called “Köln Duell”, which contains more than 2300 questions on topics from the areas of history, culture, entertainment, gastronomy and carnival. “It’s the most Cologne app ever,” says Kracht with a smile, “so it should work on the market. “The …

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Driving into town to go shopping, looking through the shelves or rushing into a shop without queuing is currently not possible for many people through Corona. But what impact does this have on the retail trade? Prof. Geibel as a guest at BR 3.

5 June was World Environment Day, launched by the United Nations.

The Fresenius University of Applied Sciences also wanted to use this day to advocate a more climate-friendly life for the benefit of our planet. To this end, it collected lectures, tutorials and projects from students, teachers and employees for more sustainable living, consumption and studying.

The past weeks have put us all to the test, so we would like to thank you for persevering. The University President Prof. Dr. Tobias Engelsleben and Vice President for Studies and Teaching Prof. Dr. Ekkehard Baumgartner personally felt it was important to talk about it and to inform about the coming semester.

With the English-language degree program in Digital Management (M.A.), we train you to become an expert in digital change processes within companies and organizations. After all, well-trained specialists who can take on this elementary management task are increasingly in demand in all sectors of the economy.

The University Fresenius has signed a cooperation agreement with the Chinese University of Changchun University of Finance and Economics. The focus of the cooperation is to select excellent Chinese students who, after successfully completing their bachelor’s degree, will take up the English-language master’s program in Digital Management at HS Fresenius in Germany.  

The Indian online mail order company Flipkart http://flipkart.com has developed its own language assistant for online shopping. Customers can use voice commands on the platform to help them find offers and make actual purchases. With this application, the Walmart subsidiary Amazon wants to compete in India.

The esteemed work of our colleague Prof. Dr. Dominik Große Holtforth is being reprinted.
At the moment the new edition is still in process. The publication is planned for the end of this year.  

n-tv moderator Mara Bergmann visits the Hochschule Fresenius How important is digitalization in journalism today?  As part of a guest lecture for the students of the Digital Management (M.A.) course of studies of Dean of Studies Prof. Richard Geibel, the journalist Mara Bergmann visited the Fresenius University of Applied Sciences in Cologne. During her visit, she offered exciting insights into her professional and entrepreneurial career in times of increasing digitalization and gave the students a few tips.

The penetration of online commerce is lower in Australia than in the United States or Europe. But the lockdown is closing the gap. In this piece, McKinsey is taking a deeper look at how the Australian lockdown experience has created a new set of digital users and at what businesses can do to emerge stronger after the COVID-19 crisis. While the future is still in flux and new habits haven’t yet been solidified, our initial data on consumer uptake of digital technologies, matched with historical parallels, point to significant changes for the digital sector.

A review of the excursion 2018 Students in the Master’s program “Digital Management” at the Fresenius University of Applied Sciences in Cologne are allowed to take part in a research excursion every year. So far, the top destinations have been San Francisco and Silicon Valley, Tel Aviv and Cape Town. One of the last excursions went to San Francisco and Silicon Valley. Among others, Stanford University, the German Accelerator Silicon Valley, PayPal, LinkedIn, Soundcloud, Evernote, Hacker Dojo, Google, Salesforce, Intel and Berkeley College were visited.

Everything is rushing into the stationary trade at the same time: corona, digitalisation, new mobility. Architect Caspar Schmitz-Morkramer has presented a study on this. This study examines the impact on the economy and social life. Digitisation has suddenly taken on a central role. How does this affect us?

Where is Karl-Berbuer-Platz? What is it about carnival? What is actually no question for seasoned Cologne residents is sometimes a problem for new Cologne residents. Like Robin Kracht (25) and Christian Paland (25), graduates of the Digital Management course at the University of Applied Sciences Fresenius and programmer Oliver Sonntag (24).

As part of a guest lecture for the students of the Digital Management (M.A.) course of study by Dean of Studies Prof. Richard Geibel, the journalist Mara Bergmann visited the Fresenius University of Applied Sciences in Cologne. During her visit, she offered exciting insights into her professional and entrepreneurial career in times of increasing digitalization and gave the students a few tips.

Cologne, 29-11-2017 In two guest lectures at the Fresenius University of Applied Sciences, journalist Mara Bergmann and influencer Diana zur Löwen offered students of the Digital Management (M.A.) course of study led by Dean of Studies Prof. Richard Geibel exciting insights into their professional and entrepreneurial careers in times of increasing digitalisation.

The startup ecosystems in Germany and in the US are different in several dimensions and they have a huge impact on the success of startups. In this study, conducted by Richard Geibel and Meghana Manickam, the factors that affects the startup ecosystems are compared.It is analyzed what startups consider as critical to their success and how this varies based on the location of the startups. Using the developed scoring mechanism, the study compares the relative scores of various success factors between the German and American startups to identify areas for improvement.

Fresenius University of Applied Sciences opens study center in New York with 70 German students     When Malte Huster (22) leaves for his lecture in the morning, he starts in one of the largest melting pots in the world. With the skyscrapers of New York’s financial district behind him, he walks along the vegetable shops and cookshops of Chinatown until he reaches Little Italy. Even before the first seminar, he listens to Cantonese music, sees mahjong players who are hurtling their stones across the board. On Grand Street, Huster climbs the subway, where at morning rush hour you stand crowded like a sardine tin. Then it’s off to Midtown, to 41st Street, very close to the Empire State Building and Grand Central Station. Rockefeller Center is not far away and neither is Times Square. “New York is just amazing, I’m completely overwhelmed,” says Huster.   Welcome to the city of superlatives. The city where 8.5 million people speak 800 different languages. The city on whose stock exchange up to seven billion securities are traded. The city with 500 galleries, 18,000 restaurants and 50 million tourists. Besides, the metropolis is also one of the largest knowledge centers in the world. …

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