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Fresenius University of Applied Sciences opens study center in New York with 70 German students     When Malte Huster (22) leaves for his lecture in the morning, he starts in one of the largest melting pots in the world. With the skyscrapers of New York’s financial district behind him, he walks along the vegetable shops and cookshops of Chinatown until he reaches Little Italy. Even before the first seminar, he listens to Cantonese music, sees mahjong players who are hurtling their stones across the board. On Grand Street, Huster climbs the subway, where at morning rush hour you stand crowded like a sardine tin. Then it’s off to Midtown, to 41st Street, very close to the Empire State Building and Grand Central Station. Rockefeller Center is not far away and neither is Times Square. “New York is just amazing, I’m completely overwhelmed,” says Huster.   Welcome to the city of superlatives. The city where 8.5 million people speak 800 different languages. The city on whose stock exchange up to seven billion securities are traded. The city with 500 galleries, 18,000 restaurants and 50 million tourists. Besides, the metropolis is also one of the largest knowledge centers in the world. …

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Die Start-up-Szene floriert. Immer mehr junge Menschen machen sich bereits während ihres Studiums selbstständig. Dazu benötigen sie nicht nur das entsprechende Know-how, sondern auch ein gutes Netzwerk. Das Event Startup SAFARI bietet kleinen Start-ups und etablierten Unternehmen die Möglichkeit, sich auszutauschen.

In a recent study, Prof. Dr. Richard Geibel, Dean of Studies at the Fresenius University of Applied Sciences, together with Zhiyao Feng from the MIT Center for Real Estate, Cambridge, and Robin Kracht from the E-Commerce Institute of the Fresenius University of Applied Sciences, examined the characterization of business angels and their influence on the success of start-up companies.

Robin Kracht and Christian Paland developed the app KölnDuell together with a friend during their studies at the Fresenius University of Applied Sciences. The aim: to convey knowledge about the cathedral city in a playful way.   What is actually a Halver Hahn? What happens when the rooster is cooing? And who is Hennes? For many non-colonists, these questions might not be easy to answer. Robin Kracht also encountered many new things when he moved to the cathedral city in 2015 for his studies at the Fresenius University of Applied Sciences. The local traditions, customs and history interested him. “That’s why I looked around for a platform, an app or something similar to find city-related knowledge from different areas in one place,” explains the alumnus. But he did not find what he was looking for. That’s how the idea for KölnDuell came about: an app with which users can quiz themselves on topics such as the Cologne language, carnival, history, architecture or Cologne celebrities.   His favourite question is “How many years did it take to build Cologne Cathedral”, says Robin Kracht. Why? “Because it is unique to complete such a project only after more than 600 years. This fact …

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The US sporting goods manufacturer Nike http://nike.com is terminating its partnership with Amazon and stopping the sale of its products on the online platform. With this move, Nike wants to establish a more direct connection to customers and focus more on an independent e-commerce strategy. The break ends a business relationship that began in 2017.

Die HS Fresenius bietet ihren Studierenden der Master-Studiengänge im Fachbereich Wirtschaft und Medien die Möglichkeit, an Exkursionen ins Ausland teilzunehmen. Auf diese Weise können sie ihre Forschungen im Rahmen des Studiums vertiefen und ihre abschließende Master Thesis vorbereiten.

The e-commerce titan Amazon is increasingly moving into the focus of independent retailers who handle their own deliveries. In order to be able to cope with the massive increase in demand due to the coronavirus, the company has adjusted its algorithm to place such sellers higher up in the “buy box”, i.e. the shopping cart field. 

In 2019’s MIT AGM a group of A.I. experts discussed special topics around the process from connecting data to creating intelligence, the ethical dimension of A.I. and the opportunities and risks involved in A.I. development. Also, we shed light on MIT’s newest investment in this area with the founding of the new MIT Schwarzman College of Computing.

HS Fresenius offers its Master’s students in the Department of Business and Media the opportunity to participate in excursions abroad. In this way, they can deepen their research during their studies and prepare their final Master’s thesis. Under the direction of Prof. Dr. Richard Geibel, these excursions have so far taken place to New York, San Francisco and Shanghai.

For many job starters and start-ups, it is a dream to work and live in Silicon Valley alongside Apple, Google and Hewlett Packard. For Kathrin Wiesner, who studied Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne, this dream came true through her Master’s thesis.