Customers are displaying increased trust in brands – the significance of price is diminishing. Only one in four consumers primarily emphasizes price when shopping. In contrast, 48 percent factor in the brand when considering their purchases. Currently, two-thirds of the German population are concerned about the impacts of climate change. Only the fears related to …
This September, there are once again many exciting events in and around the Cologne area. In addition to networking events, this beginning of autumn is entirely dedicated to the trending topic of AI and how this technology of the future can find its place in both business and everyday life. Cologne Bot – September 6, …
The Cologne Startup Summer Night, organized by KölnBusiness Economic Development, will take place on September 1st in collaboration with Web de Cologne e.V. and Gateway Hochschulen Köln. The Cologne Startup Summer Night is the ultimate networking event for the startup scene. It brings together startups, companies, as well as representatives from the press, politics, associations, …
TikTok plans, according to a report from The Information, to ban links to external e-commerce websites. However, TikTok denies this claim. According to the report, the company aims to compel people to use the TikTok Shop if they want to purchase an item. According to the report, it is expected that the TikTok Shop will …
Emerging from China, livestream commerce stands as a sizzling trend in the world of eCommerce, with the possibility of expanding its reach to other global regions. In the Chinese market, the landscape of livestream commerce has grown fiercer, as numerous contenders rise to contest Taobao’s once-unquestioned dominance. Originating in 2016, livestream commerce emerged in China …
“Be.the.future.” – The premium community event on September 19th in Cologne! Be a part of the live experience as the doors of DOCK2 swing open on the evening before DMEXCO – September 19th, 2023, starting at 13:00 – and step into an atmosphere of new beginnings. Immerse yourself in a world of innovations and witness …
On November 24./25. 2023, East European University (EEU, Georgia) together with Adelphi University (New York), Friedrich Ebert Stiftung, FGF (Förderkreis Gründungs-Forschung), and its partner the E-Commerce Institute (Cologne, Germany), will host the joint “International Scientific-Practical Conference (ISPC 2023)” on “Digital Management to Shape the Future” as a hybrid event. The conference will be held …
When thinking about sustainability, online commerce might not be the first thing that comes to mind. However, in this field as well, environmentally conscious thinking is gaining increasing importance. The spectrum ranges from ecological packaging solutions to sustainable business models, encompassing diverse and promising requirements. Compared to the entire supply chain, traditional retail generates approximately …
Dubai leads the global trends in digital shopping, with 94% of consumers using digital features. The United Arab Emirates (UAE) has established itself as a frontrunner in the adoption of digital shopping features. An impressive 94% of its 3.1 million adult buyers have used at least one digital function during their recent shopping experiences. This …
On August 16th at 6:00 PM, The Rendezvous – Kölner Agenturclub will take place at Palmer Hargreaves. The Rendezvous – Cologne Agency Club is a recurring event series where agencies in Cologne come together to discuss current topics related to the industry and the agency landscape in Cologne. The goal is to foster dialogue and knowledge …
The Metaverse resembles the early days of the internet in the 1990s and promises new opportunities that need to be carefully explored. Despite nostalgic memories of platforms like “Second Life,” it is evident that the Metaverse is unstoppable. “Fashion in Metaverse” opens up another field for companies to engage customers through immersive experiences. Virtual spaces …
Image source: Pixabay E-commerce has changed the way we shop, bringing convenience and accessibility to customers all over the world. Social commerce, which combines social networking and online shopping, has grown as a major force in recent years. With the expanding importance of social media platforms and the growing preference for personalized buying experiences, the …
The SDI4ECom initiative, in collaboration with PIA econda and PIA UDG, as well as the Research Center for Computer Science and Hochschule Offenburg, aims to give customers full control over their data in the realm of online shopping. Through this research project, customers can build their own shopping identities, ensuring that their data is protected …
For our office in Cologne, we are looking for a Working Student / Intern for Amazon Advertising (m/f/div) who brings excellent initiative and motivation. DEPT I Working Student / Intern Paid Advertising (m/f/div) As a Working Student / Intern at Amazon Advertising (m/f/div), you will plan marketing measures with the search or programmatic team to …
How does my online store become mobile-enabled? The smartphone has become a constant companion in everyday life for many people, and it is being used more and more frequently for online shopping. To meet the needs and behavior of customers, companies need to make their online presence mobile-enabled. A mobile-enabled online store offers numerous …
Image source: Pixabay Experimenting with generative artificial intelligence like ChatGPT may rather quickly lead to faster and more creative text ‘writing’, but the technology harbors many more opportunities for e-commerce. However, not without risk. Therefore, a look at strategy and concrete examples is in order. Firstly, the phrase ‘AI is everywhere’ has become quite …
Customers rely primarily on User-Generated-Content (UGC) when making purchasing decisions, according to a study by Bazaarvoice. Social media is also becoming increasingly established as an everyday distribution channel. UGC stands for “User-Generated-Content” and refers to content created and published by users, such as reviews, photos, or videos, on online platforms and social media. These contents …
Image source: Pixabay The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to adopt new technologies and services that address pandemic-related challenges has subsided, investing in digital transformation has not. Worldwide spending on new technologies and services is steadily increasing year over year and will reach …
Image source: Pixabay Over the last decade, the burgeoning creator economy — which centers on individuals creating and monetizing digital content — has supercharged the growth of social commerce. The evolution of social media platforms making high-production value content, particularly video, more accessible has caused a boom in viewership. More consumers using social platforms …
The Amazon Prime Day offers unique opportunities for Amazon’s business partners to increase their sales and enhance their brand awareness. To make the most out of this important day, merchants should take some crucial steps. On July 11th and 12th – the Amazon Prime Day – the 1.7 million small and medium-sized independent businesses on …