It’s getting serious: the announcement of the ISPC 2023 conference is now complete with the release of the booklet. This international annual conference, organized by the East European University (Georgia) in collaboration with the E-Commerce Institute Cologne (Germany), aims to provide a platform for the presentation and discussion of relevant aspects of digitalization. This year, …
Every year, online shops prepare for the big business ahead, traditionally starting in Germany with the discount battle of Black Friday and Cyber Monday, seamlessly transitioning into the holiday shopping rush. It doesn’t take any special predictive abilities to foresee record e-commerce revenues on Black Friday this year. According to Emarsys.com, global retailers have been …
The Startplatz will host the webinar “Start with TikTok” in the next few days. This is aimed at startups, founders, and companies that want to use TikTok as a marketing and advertising platform. The live online event offers expert knowledge and individual consultation to help participants optimize their social media strategies and present their products …
ChatGPT and E-Commerce may not appear to have much in common at first glance, but in reality, there are numerous ways that E-Commerce platforms can significantly benefit from AI software. Artificial Intelligence and Machine Learning have long been recognized as some of the most significant trends. Consequently, the excitement surrounding ChatGPT is not surprising. The …
A post by Christian Gehl on www.onetoone.de Within a few years, digital billboards will outperform their printed counterparts. They combine all the advantages of online advertising, including data-driven targeting. Moreover, they offer dynamic content in the modern vertical format and various integrations with other media channels such as television, audio, and mobile devices. While the …
Today, we present a guest post by Jana Walder. The young author from Zurich is a master’s student in International Affairs and Governance at the University of St. Gallen. As part of her supplementary program in Digital Communication and Journalism, she completed a short-term internship at Handelsblatt in Düsseldorf, where she wrote her first article …
Multichannel, online markets, live shopping, social selling: Commerce of tomorrow will be digital and multifaceted. This virtual conference will demonstrate how to best prepare for this exciting future. The question “How can successful retail concepts be introduced in turbulent times like these and effectively manage digital transformation across all channels?” is at the center of …
According to the global Online Shopper Survey by DHL eCommerce, which was first released in 2023, 95 percent of online shoppers abandon their purchase if the delivery options do not meet their expectations. This study, along with a European investigation into online consumer behavior, was conducted by surveying a total of 11,500 shoppers, including 5,000 …
The gap between AI experts and beginners will never be smaller than today. The AI Bootcamp at the STARTPLATZ AI HUB extends over a period of two days and focuses on imparting theoretical foundations as well as practical insights into the application of generative AI. The main goal is to prepare participants optimally for the …
More than 90 percent of e-commerce companies use Artificial Intelligence, and the majority are satisfied with the results. However, the application of this technology has so far been almost exclusively focused on a specific purpose. Conducting a survey among 300 executives and decision-makers in U.S. e-commerce companies has yielded the following insights: The U.S. e-commerce …
Gaming is already the highest-grossing market in the digital media sector after TV today. Experts even anticipate continuous growth in this sector until 2027, making it the strongest market with an estimated $499 billion in revenue. Digital video will then be in second place ($477 billion), and television will fall to third place ($386 billion). …
Both E-commerce novices and experts in online retail looking to expand their knowledge and engage in continuous learning will benefit from perusing these books. In an ever-evolving industry, these recommendations can at least provide a solid, timeless foundational knowledge. Handbook Online-Shop: Strategies, Sudes Recipes, and Solutions for Effective E-Commerce Alexander Steireif, Rouven Alexander Rieker, Markus …
E-Commerce has undoubtedly reshaped the global retail landscape, showcasing both opportunities and challenges in equal measure. Companies striving to leverage its immense potential find an ally in India, a country renowned for its technological expertise and strategic business solutions. The CEO of Cynergy BPO, John Maczynski, who has decades of work experience with online retail …
We are delighted to inform you that the publication of the conference proceedings for the ‘International Scientific-Practical Conference 2022‘ (ISPC) on the theme ‘Chances and Challenges of Digital Management’ is just around the corner. The printed version is expected to be available for purchase for example on the Buchner bookstore’s online shop starting from December …
On September 1st, the Cologne Startup Summer Night took place in Stadtgarten in Cologne. We celebrated together with numerous guests. As part of the Cologne Startup Summer Night, ten Cologne-based entrepreneurs had the opportunity to present themselves and their startups to the expert audience. The Cologne Startup Summer Night 2023 was launched through a collaborative …
For working students from any field of study with a background in scientific methods – and also for career changers – there is now an exciting opportunity to contribute to the research field of E-Commerce at the EHI Retail Institute. Our Company: EHI is a scientific institute for retail with approximately 85 colleagues located in …
A recent CX study illustrates how online shoppers browse the product offerings of online stores. In this process, recommendations prove to be particularly relevant: repeated purchases are especially relevant for German-speaking customers in the areas of groceries, fashion, and household items. An examination of 2,368 online shoppers from various European countries, conducted by the market …
Customers are displaying increased trust in brands – the significance of price is diminishing. Only one in four consumers primarily emphasizes price when shopping. In contrast, 48 percent factor in the brand when considering their purchases. Currently, two-thirds of the German population are concerned about the impacts of climate change. Only the fears related to …
This September, there are once again many exciting events in and around the Cologne area. In addition to networking events, this beginning of autumn is entirely dedicated to the trending topic of AI and how this technology of the future can find its place in both business and everyday life. Cologne Bot – September 6, …
The Cologne Startup Summer Night, organized by KölnBusiness Economic Development, will take place on September 1st in collaboration with Web de Cologne e.V. and Gateway Hochschulen Köln. The Cologne Startup Summer Night is the ultimate networking event for the startup scene. It brings together startups, companies, as well as representatives from the press, politics, associations, …