General The conversion rate calculation

The conversion rate calculation

The conversion rate is one of the key indicators in e-commerce. You can calculate the conversion rate correctly by observing important distinctions and special features, which are presented in this article. First, the data required to calculate the conversion rate is named and discussed. Then, some empirical empirical results on the conversion rate are presented. …

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E-Commerce Marketing 5 steps to an online marketing concept

5 steps to an online marketing concept

A marketing concept is an important basis for the successful marketing of your products. This is especially true for marketing on the Internet, so that a suitable online marketing concept is becoming increasingly important. This concept summarizes all the essential information about the online marketing of a company and puts the relevant factors in a …

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