Welcome to our series of articles about current theses of our students! The alumna Elisabeth Bouikidou has written an outstanding master’s thesis on “Future Mobility Concepts – A critical analysis of the impact of digitization on the automotive industry” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is …
Welcome to our series of articles about current theses of our students! The alumna Elisabeth Bouikidou has written an outstanding master’s thesis on “Future Mobility Concepts – A critical analysis of the impact of digitization on the automotive industry” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is …
Expert comment by Prof. Dr. Richard Geibel and Robin Kracht in the high potential issue October – December 2020 How has online commerce changed as a result of the Corona crisis and what could be the long-term consequences? Which trends are independent, but also dependent on them in e-commerce at present and in the …
Chatbots – The dialog systems of the future Starting today our chatbot “ECI” is online! Chatbots are dialog systems that process data on the basis of artificial intelligence (AI), automated rules, natural language processing (NLP) and machine learning (ML). The goal is to facilitate customer communication. They take care of various concerns and provide the …
Welcome to our series of articles about current theses of our students! Alumna Louisa Roszinski has written an outstanding bachelor thesis on “Sustainability in online commerce using the example of Amazon” as part of her studies in Media and Communication Management at the Hochschule Fresenius in Cologne. In the following, Amazon’s approach to being a …
ECC Web Talks 2020 The ECC FORUM is the event for trade in the digital age. Insights and impulses from first hand by TOP-speakers from trade and industry, brand new customer and market insights are presented here! At the ECC Web Talks (always Tuesdays & Thursdays) exciting expert lectures provide brand new insights on various …
Welcome to our series of articles about current theses of our students! Alumni Louisa Roszinski has written an outstanding bachelor thesis on “Sustainability in Online Retailing using the example of Amazon” as part of her studies in Media and Communication Management at the Hochschule Fresenius in Cologne. In the following, Amazon’s approach to being a …
This Saturday, October 10, 2020, the MIT Club of Germany e.V. will host an online event. Register now and look forward to exciting discussions! New Event Series: CLIMATE CHANGE MATTERS -In search of environmental solutions for a better world. Event 1: Climate Awareness Matters | Learn –Understand -Act Climate Change has become a …
The fourth podcast episode from the ECI deals with the topic of returns in e-commerce. We were able to win Daniel Engelhardt as an expert on this topic. Daniel is co-founder of keepist and gives exciting insights into the start-up. Have fun listening! keepist – Send back less and get rewarded! Nowadays you can buy almost …
How has online retail changed as a result of the Corona crisis and what long-term consequences could arise? Which trends are independent, but also dependent on them, in e-commerce now and in the future? What influence do digitization and automation have on e-commerce and what skills and requirements are relevant for future career starters in …
Nearly every online store operator strives to optimize its conversion rate and checkout process. But is the “pre-sale-optimization approach” really the best approach for more sales and profit? In this guest article by Daniel Engelhardt, Co-Founder of keepist.de, you will learn how reward and loyalty programs with your existing customers can not only increase your …
Digital Leadership – The Potential of Leaders in the Social Web “A Social Web positioning must be part of everyday life for digitally-oriented executives as front runners of digitization” – we spoke with Katja Alexandra Reich about the current and future potential of executives in the Social Web. Katja is not only a graduate of …
Key performance indicators (KPI) help to manage e-commerce and online shops by quantifying strategic and operational target values. This article presents the most important e-commerce KPIs and explains how e-commerce is managed using KPIs. Do you need support with the creation or further development of a key figure model for your online shop? Then use …
The calculation of the Customer Lifetime Value (CLTV) is worthwhile because this indicator has a high potential for success. It is therefore also worthwhile to put the CLTV calculation at the centre of e-commerce management. In this article, I show how to calculate customer lifetime value, how the database is determined and which management potentials …
Continuous growth, but also competition and high dynamics shape e-commerce. Up-to-date knowledge is more important than ever so that you and your company become part of e-commerce success. The workshop of the E-Commerce Institute offers a completely new approach. Less off-the-shelf catalogue knowledge than a program that sets a flywheel in motion for growth and …
Introduction Digital transformation has already taken hold of many industries, including the optical sector. One company that has disruptively changed the market for glasses and vision aids is Mister Spex. Marei Stanetschek, Eliza Karolys and Laura Olesiak conducted an online store analysis of Mr. Spex as part of their media and communication management studies at …
In addition to unique selling propositions in assortment and fulfilment as well as the brand, the e-commerce software is decisive for e-commerce success. This article presents the essential components of e-commerce software and discusses requirements. What is e-commerce software The term e-commerce software is used here to refer to a number of software solutions that …
Returns management is of crucial importance in online retailing. Only when returns are minimized and handled efficiently can online retailing achieve sustainable success. However, an excessive number of returns is still a major problem for many online retailers. The solution lies in proactive returns management, as this article shows. There are two strategies that make sense …
Calculating the contribution margin is one of the most important business performance calculations and thus an indicator of the profitability of a business. In this article, you will first find a compact overview of the basics of contribution margin accounting. Afterwards, I will present a variant that you can use to calculate the contribution margin …
E-commerce success factors are motors for growth and profitability for every e-commerce company. Used correctly, they can set a flywheel in motion for greater success in e-commerce. With the e-commerce code, the E-Commerce Institute has placed four central success factors at the center of its work, which contribute significantly to the expansion of the leadership …