A report from the IU Internationale Hochschule faculty meeting in Cologne — including a visit to STARTPLATZ Mediapark, drinks at the Osman 30 rooftop bar and dinner at the traditional Brauhaus Päffgen. What Is the IU Faculty Meeting? Once a year, lecturers from IU Internationale Hochschule gather from across Germany. Most of them teach remotely …
EVENT RECAP By Prof. Dr. Richard Geibel & E-Commerce Institut Cologne·IU Campus Cologne, Gerling-Quartier·May 22, 2026 “Spotlight on our Students — and we mean it. Student research belongs on a real stage, not in a drawer.” – Prof. Dr. Richard Geibel, Chairman IU Students Symposium & Professor of Business Administration, IU International University of Applied …
Abstract. AI-powered attacks, synthetic identities and so-called friendly fraud are fundamentally reshaping the threat landscape for German and global online retail. By 2030, Juniper Research projects annual fraud losses of €131 billion. At the same time, new Nacha regulations came into force in the United States in March 2026. The E-Commerce Institute Cologne provides an …
Abstract. The FMCG market in the DACH region is undergoing a fundamental shift: sustainability has evolved from a nice-to-have into a key purchasing decision factor. Using Elvital (Garnier/L’Oréal) and Blend-a-med (P&G) as examples, the E-Commerce Institute Cologne examines how established mass-market brands are responding to pressure from consumers, EU regulation and growing online competition – …
Abstract: Prof. Dr. Richard C. Geibel and Ulrich Arnold have published a new contribution with the renowned Springer publishing house: “Die innovative Customer Journey im Social Commerce” (The Innovative Customer Journey in Social Commerce). The article develops the concept of the “Customer Moment” – the condensed, impulse-driven purchase decision process that replaces classical multi-stage customer …
Abstract Despite the Iran war, rising energy prices, and growing future anxieties, German online trade showed stable growth of 3.6 percent to around 20.4 billion euros in the first quarter of 2026. This is according to the bevh consumer survey. While groceries, drugstores, and online pharmacies grew particularly strongly, the bevh warns of a VAT …
Abstract Those who use AI coding tools knowledge work today only scratch the surface of the actual automation potential. Agentic AI coding tools like Claude Code work directly with files on your own computer – making them highly relevant for non-developers as well. They enable repeatable workflows, team-wide sharing of best practices, and true automation …
Abstract Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute Cologne, has contributed two groundbreaking chapters to the new Springer anthology “Digital Empowerment in Healthcare.” Published in 2026, this interdisciplinary work explores how digital technologies and Artificial Intelligence can promote a fairer and more sustainable healthcare system. Prof. Dr. Geibel’s contributions focus on the …
Abstract: On 10 and 11 September 2026, the 6th ISPC – International Scientific-Practical Conference – will take place at FHNW in Brugg, Switzerland. Under the theme “Digital and AI Management – Scientific Research and Practical Implementation”, the conference brings together researchers, practitioners and emerging scholars from around the world. Submissions are accepted until 1 June …
Abtract: Germany is Europe’s returns capital: more than 530 million parcels are sent back every year, and in fashion retail the return rate reaches as high as 50 per cent. The environmental and economic costs are enormous. Yet a new approach rooted in behavioural economics shows that carefully designed psychological prompts – known as Green …
Abstract Current developments surrounding TikTok Shop Germany 2026 show a massive transformation in retail. One year after the launch of TikTok Shop in Germany, latest data reveals: around 15 percent of all German online shoppers have already used the platform, and the revenue share of those over 46 even exceeds that of Gen Z at …
Abstract: Joybuy Market Entry Germany 2026 – Same-Day Delivery as the New Standard With the launch of Joybuy – the European e-commerce platform of Chinese technology giant JD.com – a new player will enter the German online retail market on March 16, 2026. The highlight: Joybuy promises same-day delivery at no extra cost, positioning itself …
Abstract: Crypto platforms are increasingly becoming key infrastructures in the digital economy. Developments by exchanges such as MEXC illustrate how trading platforms are evolving into integrated ecosystems. For e-commerce, this creates new opportunities in payments, cross-border transactions, and platform-based business models. At the same time, competition between global platforms is intensifying, driven by innovation, scalability, …
Dark patterns have long been part of the toolbox of many online retailers. Countdown timers, artificial scarcity, or gamified discount mechanics are designed to push customers toward faster purchasing decisions. However, recent studies suggest that consumers increasingly recognize these manipulative design strategies. In some cases, such tactics even lead to purchase abandonment. This raises an …
Abstract: Registration for the International Scientific-Practical Conference (ISPC) 2026 is now open. The international conference titled “Digital Management – Scientific Research and Practical Implementation” will take place on September 10–11, 2026 at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) in Brugg, Switzerland. Researchers, practitioners, and master’s and doctoral students are invited to …
Abstract: A current study on Cross-Border E-Commerce shows what international buyers expect from online retailers in 2026. Transparent prices, clear delivery information, trust-building measures, and localized shopping experiences are decisive factors for global conversion rates. For companies with international expansion plans, it is becoming increasingly strategic to systematically reduce friction points in cross-border trade. Important …
Abstract The Rheinland Pitch #126 brings the startup scene to the University of Applied Sciences Düsseldorf (HSD) on February 23, 2026. Three selected startups will present their business models live to investors, students, and entrepreneurs. The E-Commerce Institute analyzes this event, which is considered a staple in the NRW startup ecosystem. This article by Prof. …
Abstract This article analyzes the business model innovation of Mainz Biomed Germany GmbH. The combination of the Business Model Canvas (BMC) and the Blue Ocean Strategy (BOS) enables companies to systematically develop competitive advantages in dynamic markets. Quote “Business model innovation is becoming a decisive competitive factor in dynamic markets. The combination of the Business …
Abstract: Accurate carbon accounting is becoming a strategic necessity in digital commerce. A recent case study by Momox and AI-based sustainability platform Cedara demonstrates that activity-based carbon measurement provides more reliable results than rough estimations. This article explains why precise CO₂ footprint measurement is crucial for sustainable e-commerce strategies, digital marketing transparency, and future-ready ESG …
Abstract: The TikTok Shop has been available in Germany since March 2025 and is fundamentally reshaping the digital customer journey. For smart home providers such as smartkram, social commerce opens new opportunities to combine brand awareness, community engagement, and direct sales on a single platform. This article analyzes the strategic potential, risks, and concrete implementation …