Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …
In addition to using AI to improve e-commerce for both B2B buyers and sellers, the cloud-based business software company is providing new support for high-volume orders as well as integrated shipping, tax, and checkout services. A “cloud-based business software” refers to applications, tools, or systems that are hosted and accessed via the internet rather than …
In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …
B2B2C stands for “Business-to-Business-to-Consumer” and refers to a distribution channel where a company sells products to other businesses, which then resell them to end consumers. Below, Yell Advertising reflects on their campaign to increase engagement with Thailand’s leading cooking gas brand, PTT LPG. The uniqueness of the gas stove market in Thailand Gas stove products …
In B2B marketing, remote work and project management programs are widely used. However, according to a study, too few companies are still using platforms for data-based advertising control. The study “Digitalization Level 2023 in B2B Marketing” by the Federal Association of Industrial Communication (bvik) shows that Marketing Technologies (MarTech) now play a central role in …
Online configurators possible in the B2B sector Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major …
Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major facility service providers in the B2B sector, …
More than just a trend: Why proving digital identities is so important Why is it also important to be able to prove a digital identity online? How does it work? The latest article from IFH Cologne reveals exactly that. Read more here! In the analog world, it’s easy to prove your identity: You show …
OneWeb, the leading provider of cloud-based E-commerce solutions, is revolutionizing the way businesses operate in the E-commerce sector. With its innovative technology and comprehensive range of tools, OneWeb makes it easier than ever for companies to create and manage their online stores. This article examines the groundbreaking impact of OneWeb on businesses and provides valuable …
ERP systems can be deployed in various industries and business sizes and are often particularly useful for complex organizations with many departments and high transaction volumes. In the world of e-commerce and business management, continuous innovations are taking place, paving the way for advanced ways of working. The integration of Large Language Models (LLMs) into …
The way of learning has drastically changed due to COVID-19. With the onset of the pandemic and the corresponding measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not take place on-site as usual and were, sometimes without a strategic …
FedEx plans a fall launch for its fdx eCommerce platform, aiming to optimize various aspects for merchants. The platform consolidates existing tools and introduces new features, including real-time network insights. FedEx’s move to a digitally-led model follows a reorganization and increased competition with Amazon in eCommerce deliveries. FedEx is set to introduce an eCommerce platform …
Reasons why an AI chatbot should be integrated into customer communication – successful examples from practice AI chatbots are on the rise – but what’s behind the “AI”? An AI chatbot is an application that uses artificial intelligence (AI) to converse with humans in natural language. Users can ask questions in a chat window …
Image source: Globe Fuel Cell System Introduction: The importance of green technologies and innovations in sustainability has increased enormously in recent years. There is a clear shift towards environmentally friendly alternatives. In the mobility sector, Green-tech and development play a crucial role in ensuring sustainable mobility. This article will take a closer look at the …
Image source: Pixabay When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray. Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally require human intelligence. These include problem-solving, recognizing emotions, and …
After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), will tell you which content in the …
On September 22 2022, IHK Köln presents a unique opportunity for you to gain 140 practical tips on the subject of e-business and online marketing, including digital advertising and selling. See what leads to success based on best practices. The event is open to the public and free of cost on registration.
The future of retail includes embracing ecosystems and the experience economy, reconfiguring stores, and preparing for Web3 and the Metaverse. Image credit: Photo by Nathália Rosa on Unsplash Michaels, the arts and crafts chain, used to have employees teach art classes at some of the company’s stores. Looking to scale this program, Michaels built a …
Master’s thesis on business model innovation in e-commerce. Welcome to our series of articles on current theses by our students! Alumna Grisilda Miftari wrote an outstanding Master’s thesis in the field of social commerce as part of her Master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Business Model Innovation in e-commerce. A …
How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …