IHK Köln presents Praxistag Digitalisierung on 22 September 2022

Wednesday, September 7, 2022

A good ranking in search engines, a good product presentation or a digital service in the shop – have you exhausted all the possibilities and opportunities for companies that you can set up directly and implement independently?

On September 22 2022, IHK Köln presents a unique opportunity for you to gain 140 practical tips on the subject of e-business and online marketing, including digital advertising and selling.

You will receive practical tips in various fields of action; see what leads to success for others based on best practices and can network directly with neutral contact persons and helpers. From the E-Commerce Institute Cologne, Prof. Dr. Richard Geibel and Julian Thiers will speak on Digital payments, third-party logins and identity polls : 10 tools that make it easy for customers.

The event is open to the public and is free of cost on registration. For more information and for registration, click here.

Program: 10AM- 11AM- On the Web

SEO – 10 recommendations to be found better
Bastian Sens | Sensational Marketing

SEA – 10 tips on how to advertise efficiently on the web
Vera Lüdemann | net spirits

The company profile – 10 entries that every user is looking for
Christian Spancken | Marketing expert and digitalist | Google future workshop

Program: 11AM- 12PM- Social Media

Landing with the right customer – 10 insights for target group monitoring
Christian Spancken | Marketing expert and digitalist | Google future workshop

I have to have the shirt – 10 possibilities for clever product presentation and sales via social media
Anne Liesenfeld | Mittelstand-Digital Zentrum Handel

B2B Networking – 10 Approaches That Really Work
Sue Appleton | do_loop Consulting + design for the web

Program: 12PM- 12:20PM- Short Pause

Contact points, advice, funding – 10 tips you should know about
Dieter Schiefer | IHK Cologne

Program: 12:20PM- 1PM- Pause & Networking

Meet & Greet with the speakers
Coffee & small snacks will be offered

Program: 1PM- 2PM- Selling digitally

Own web shop or large platform – 10 criteria for the right sales medium
Markus Schaaf | digital coach NRW | Trade Association of North Rhine-Westphalia

Digital payments, third-party logins and identity polls – 10 tools that make it easy for customers
Prof. Dr. Richard Geibel & Julian Thiers | E-Commerce Institute Cologne

From Google shopping to shop systems – 10 possible ways to sell things
Christian Spancken | Marketing expert and digitalist | Google future workshop

Program: 2PM- 3PM- Future of Inner Cities

Digitization at the point of sale – 10 innovations for the shop and direct customer contact
Alexander Weßling | Mittelstand-Digital Zentrum Handel

Click & Collect, Fulfillment, Inventory – 10 services that inspire customers
tba

Local platforms, location-based services and more – 10 insights for walk-in customers
Marcel Patalon | Competence Center eCommerce

Program: 3PM- 3:20PM- Brief Pause

Speech marketing, AR/VR, marketing automation – 10 trends that will come
Mike Schnoor | Mittelstand-Digital Zentrum Rheinland