Nearly every online store operator strives to optimize its conversion rate and checkout process. But is the “pre-sale-optimization approach” really the best approach for more sales and profit? In this guest article by Daniel Engelhardt, Co-Founder of keepist.de, you will learn how reward and loyalty programs with your existing customers can not only increase your …
Digital Leadership – The Potential of Leaders in the Social Web “A Social Web positioning must be part of everyday life for digitally-oriented executives as front runners of digitization” – we spoke with Katja Alexandra Reich about the current and future potential of executives in the Social Web. Katja is not only a graduate of …
Key performance indicators (KPI) help to manage e-commerce and online shops by quantifying strategic and operational target values. This article presents the most important e-commerce KPIs and explains how e-commerce is managed using KPIs. Do you need support with the creation or further development of a key figure model for your online shop? Then use …
The calculation of the Customer Lifetime Value (CLTV) is worthwhile because this indicator has a high potential for success. It is therefore also worthwhile to put the CLTV calculation at the centre of e-commerce management. In this article, I show how to calculate customer lifetime value, how the database is determined and which management potentials …
Since the Internet established itself as a communication platform in the mid-1990s, the retail trade has changed significantly. More and more consumer activities are finding digital points of contact on the Internet, and more and more companies are offering products via online platforms, their own shops or marketplaces. Multichannel trade is the marketing form of …
The professional profile in e-commerce is increasingly in the focus of professional opportunities. Many jobs are created in this area. To give you an overview of what it is all about, explanations are given in the article. E-Commerce – What you need to know about the new job description! When looking for a new apprenticeship …
He is ungrateful, moody, and changeable. She is not reliable, constantly changes her partners and is also very demanding. No, it’s not what you think! I am not talking about past life companions, but about modern customers. Especially in the Internet, the most non-binding of all media, the customer is more often a disloyal partner …
Digital Business has established itself as a collective term for digitized business models and processes. In this article we will explain the typical characteristics of companies in digital business. Thus, the basic features of a business administration of digitization and digitized companies are outlined.
A shop analysis helps to find out potentials but also weaknesses of your own online shop. In this article you will learn which analysis questions can be used to implement the potential of your shop within the framework of a shop analysis. If you would like support in carrying out the analysis or in realizing …
Online real-time certification and digital mapping of the value chain Industry 4.0 – the term is currently omnipresent. It generally refers to the comprehensive digitalisation of industrial production. However, many decision-makers still find it difficult to grasp concrete approaches to realising benefits from this. Digitisation has considerable implications for companies. In automated processes along the …
In online marketing, sales psychology is often used because it can influence the buying behaviour and decisions of the users and thus increase the conversion rate. Therefore the correct use is a basic requirement. The psychological methods can be used in a wide range of areas, from pricing to the design of websites and shops …
Continuous growth, but also competition and high dynamics shape e-commerce. Up-to-date knowledge is more important than ever so that you and your company become part of e-commerce success. The workshop of the E-Commerce Institute offers a completely new approach. Less off-the-shelf catalogue knowledge than a program that sets a flywheel in motion for growth and …
Introduction Digital transformation has already taken hold of many industries, including the optical sector. One company that has disruptively changed the market for glasses and vision aids is Mister Spex. Marei Stanetschek, Eliza Karolys and Laura Olesiak conducted an online store analysis of Mr. Spex as part of their media and communication management studies at …
In addition to unique selling propositions in assortment and fulfilment as well as the brand, the e-commerce software is decisive for e-commerce success. This article presents the essential components of e-commerce software and discusses requirements. What is e-commerce software The term e-commerce software is used here to refer to a number of software solutions that …
Returns management is of crucial importance in online retailing. Only when returns are minimized and handled efficiently can online retailing achieve sustainable success. However, an excessive number of returns is still a major problem for many online retailers. The solution lies in proactive returns management, as this article shows. There are two strategies that make sense …
Calculating the contribution margin is one of the most important business performance calculations and thus an indicator of the profitability of a business. In this article, you will first find a compact overview of the basics of contribution margin accounting. Afterwards, I will present a variant that you can use to calculate the contribution margin …
E-commerce success factors are motors for growth and profitability for every e-commerce company. Used correctly, they can set a flywheel in motion for greater success in e-commerce. With the e-commerce code, the E-Commerce Institute has placed four central success factors at the center of its work, which contribute significantly to the expansion of the leadership …
Calculating customer lifetime value (CLTV) is worthwhile because this indicator has a high potential for success. It is therefore also worthwhile to place CLTV at the center of e-commerce controlling. In this article, I show how customer lifetime value is calculated, how the Data basis is determined, and which control potentials arise with customer lifetime …
The conversion rate is one of the key indicators in e-commerce. You can calculate the conversion rate correctly by observing important distinctions and special features, which are presented in this article. First, the data required to calculate the conversion rate is named and discussed. Then, some empirical empirical results on the conversion rate are presented. …
A marketing concept is an important basis for the successful marketing of your products. This is especially true for marketing on the Internet, so that a suitable online marketing concept is becoming increasingly important. This concept summarizes all the essential information about the online marketing of a company and puts the relevant factors in a …