Since October 28th 2020, website publishers and professionals of marketing have a new tool to analyze the statistics of a website. The date is when Microsoft launched Clarity, a platform that registers the behaviour of users on the website, such as interactions, engagements and sessions. It offers a good complement to Google Analytics with the …
Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …
What are the aspects to be considered for the analysis of e-commerce? As part of her master in Digital Management at Fresenius University of Applied Sciences, the student and intern at E-Commerce Institute, Natália Manczyk, did an in-depth analysis of the German e-commerce Steel Vintage Bikes. Together with the student Fabian Wanner, she analysed the …
Progressive Web Apps are receiving more and more attention. But is this really justified and what concrete benefits arise for the e-commerce sector? Prof. Geibel and Robin Kracht present how Progressive Web Apps can be used to optimize conversion rates in e-commerce: This article takes a closer look at the topic of Progressive Web Apps …
According to the Statista Research Department (2020), Europe, the Middle East, and Africa combined were home to more than 3,500 FinTechs. Similarly, BaFin estimated that roughly 900 FinTechs were in Germany in 2018, seeing an upwards trend in 2019 and 2020. Already four years ago, in 2017, 88% of established financial institutions feared profit losses …
Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …
Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …
Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The second …
Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The abstract …
Listen to the sixth podcast of the E-Commerce Institute here! The latest episode of the E-Commerce Institute deals with the topic of sustainability in online commerce. What are the dark sides? And what is the criticism? As a guest, we welcome Alumna Louisa Roszinski, who has written an outstanding bachelor thesis on “Sustainability in …
Chatbots – The dialog systems of the future Since a few weeks our chatbot “ECI” is online! Chatbots are dialog systems that process data based on artificial intelligence (AI), automated rules, natural language processing (NLP) and machine learning (ML). The goal is to facilitate customer communication. They take care of various concerns and provide the …
Welcome to our series of articles about current theses of our students! The Alumna Fenja Klassa has written an outstanding master thesis on the topic “Influence of digitalization in the real estate industry – challenges and opportunities to improve UX” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary …
Welcome to our series of articles about current theses of our students! The Alumna Fenja Klassa has written an outstanding master thesis on the topic “Influence of digitalization in the real estate industry – challenges and opportunities to improve UX” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary …
The new STEEREON models C20 and C25 – Cologne start-up still active and innovative Maximilian Camp studied Digital Management at the Fresenius University of Applied Sciences in Cologne and is currently developing e-scooters and e-bikes that can even be folded together. Together with Felix Vreden and Marvin Panek, he founded the start-up STEEREON for …
Welcome to our series of articles about current theses of our students! The alumna Melissa Adejolu has written an outstanding master’s thesis on “The Influence of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry” as part of her Digital Management studies at the Fresenius University of Applied …
Listen to the fifth podcast of the E-Commerce Institute today! The latest episode of the E-Commerce Institute deals with case studies in the study of digital management. What is a case study? To what extent do digital management students work with external companies? Why exactly should companies decide to cooperate with Fresenius University of Applied …
Welcome to our series of articles about current theses of our students! The alumna Melissa Adejolu has written an outstanding master’s thesis on “The Influence of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry” as part of her Digital Management studies at the Fresenius University of Applied …
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Welcome to our series of articles about current theses of our students! The Alumna Nieki Hashemi has written an outstanding master thesis on “Evaluation of Intrapreneurship in Business Innovation – an analysis between Scale-ups and Big Corporations” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is presented below. Read the …