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Welcome to our series of articles about current theses of our students! The Alumna Nieki Hashemi has written an outstanding master thesis on “Evaluation of Intrapreneurship in Business Innovation – an analysis between Scale-ups and Big Corporations” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is presented below. Read the …
Welcome to our series of articles about current theses of our students! The Alumna Nieki Hashemi has written an outstanding master thesis on “Evaluation of Intrapreneurship in Business Innovation – an analysis between Scale-ups and Big Corporations” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is presented below. Read …
What are the latest news from the E-Commerce Institute? Will there be interesting events and exciting discussions despite the corona? What has been happening at the ECI and at the Fresenius University of Applied Sciences in the last few weeks? What are current and exciting e-commerce success stories? You will find exciting answers to …
Welcome to our series of articles about current theses of our students! The alumna Elisabeth Bouikidou has written an outstanding master’s thesis on “Future Mobility Concepts – A critical analysis of the impact of digitization on the automotive industry” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is …
Welcome to our series of articles about current theses of our students! The alumna Elisabeth Bouikidou has written an outstanding master’s thesis on “Future Mobility Concepts – A critical analysis of the impact of digitization on the automotive industry” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is …
Expert comment by Prof. Dr. Richard Geibel and Robin Kracht in the high potential issue October – December 2020 How has online commerce changed as a result of the Corona crisis and what could be the long-term consequences? Which trends are independent, but also dependent on them in e-commerce at present and in the …
Chatbots – The dialog systems of the future Starting today our chatbot “ECI” is online! Chatbots are dialog systems that process data on the basis of artificial intelligence (AI), automated rules, natural language processing (NLP) and machine learning (ML). The goal is to facilitate customer communication. They take care of various concerns and provide the …
Welcome to our series of articles about current theses of our students! Alumna Louisa Roszinski has written an outstanding bachelor thesis on “Sustainability in online commerce using the example of Amazon” as part of her studies in Media and Communication Management at the Hochschule Fresenius in Cologne. In the following, Amazon’s approach to being a …
ECC Web Talks 2020 The ECC FORUM is the event for trade in the digital age. Insights and impulses from first hand by TOP-speakers from trade and industry, brand new customer and market insights are presented here! At the ECC Web Talks (always Tuesdays & Thursdays) exciting expert lectures provide brand new insights on various …
Welcome to our series of articles about current theses of our students! Alumni Louisa Roszinski has written an outstanding bachelor thesis on “Sustainability in Online Retailing using the example of Amazon” as part of her studies in Media and Communication Management at the Hochschule Fresenius in Cologne. In the following, Amazon’s approach to being a …
This Saturday, October 10, 2020, the MIT Club of Germany e.V. will host an online event. Register now and look forward to exciting discussions! New Event Series: CLIMATE CHANGE MATTERS -In search of environmental solutions for a better world. Event 1: Climate Awareness Matters | Learn –Understand -Act Climate Change has become a …
The fourth podcast episode from the ECI deals with the topic of returns in e-commerce. We were able to win Daniel Engelhardt as an expert on this topic. Daniel is co-founder of keepist and gives exciting insights into the start-up. Have fun listening! keepist – Send back less and get rewarded! Nowadays you can buy almost …
How has online retail changed as a result of the Corona crisis and what long-term consequences could arise? Which trends are independent, but also dependent on them, in e-commerce now and in the future? What influence do digitization and automation have on e-commerce and what skills and requirements are relevant for future career starters in …
Nearly every online store operator strives to optimize its conversion rate and checkout process. But is the “pre-sale-optimization approach” really the best approach for more sales and profit? In this guest article by Daniel Engelhardt, Co-Founder of keepist.de, you will learn how reward and loyalty programs with your existing customers can not only increase your …
Digital Leadership – The Potential of Leaders in the Social Web “A Social Web positioning must be part of everyday life for digitally-oriented executives as front runners of digitization” – we spoke with Katja Alexandra Reich about the current and future potential of executives in the Social Web. Katja is not only a graduate of …
Key performance indicators (KPI) help to manage e-commerce and online shops by quantifying strategic and operational target values. This article presents the most important e-commerce KPIs and explains how e-commerce is managed using KPIs. Do you need support with the creation or further development of a key figure model for your online shop? Then use …
The calculation of the Customer Lifetime Value (CLTV) is worthwhile because this indicator has a high potential for success. It is therefore also worthwhile to put the CLTV calculation at the centre of e-commerce management. In this article, I show how to calculate customer lifetime value, how the database is determined and which management potentials …
Since the Internet established itself as a communication platform in the mid-1990s, the retail trade has changed significantly. More and more consumer activities are finding digital points of contact on the Internet, and more and more companies are offering products via online platforms, their own shops or marketplaces. Multichannel trade is the marketing form of …
Digital Business has established itself as a collective term for digitized business models and processes. In this article we will explain the typical characteristics of companies in digital business. Thus, the basic features of a business administration of digitization and digitized companies are outlined.