A recent CX study illustrates how online shoppers browse the product offerings of online stores. In this process, recommendations prove to be particularly relevant: repeated purchases are especially relevant for German-speaking customers in the areas of groceries, fashion, and household items. An examination of 2,368 online shoppers from various European countries, conducted by the market …
Emerging from China, livestream commerce stands as a sizzling trend in the world of eCommerce, with the possibility of expanding its reach to other global regions. In the Chinese market, the landscape of livestream commerce has grown fiercer, as numerous contenders rise to contest Taobao’s once-unquestioned dominance. Originating in 2016, livestream commerce emerged in China …
Event “How can online shopping be made more sustainable for end customers?” We would like to take a closer look at this question in the next event of the “Sustainable Digitalization” community on November 24, 2022, from 16:00-17:00 with two presentations: Dr. Otmar Lell (Project Manager | ConPolicy Institute for Consumer Policy) – “For better …
How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …
What is the economic and social significance of online retail in Germany? What is the economic and social importance of online retail in Germany? This is a question that is often the subject of emotional and controversial debate, especially against the backdrop of the (supposed) destruction of traditional retail structures. The current study “Value Creation …