Tag: online shopping

Digital Management Christmas business: The right preparation for your online store

Christmas business: The right preparation for your online store

How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …

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Research The importance of German online retail – a study by IFH

The importance of German online retail – a study by IFH

What is the economic and social significance of online retail in Germany? What is the economic and social importance of online retail in Germany? This is a question that is often the subject of emotional and controversial debate, especially against the backdrop of the (supposed) destruction of traditional retail structures. The current study “Value Creation …

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