Part 1 of Jan Dominik Gunkels article about E-Commerce in China How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …
Key factors in e-commerce: Insights into the fourth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second and …
E-commerce interests are changing What are the upcoming e-commerce trends? Where does online retail stand? And what do consumers expect from online stores? You can’t miss these trends to be a pioneer! Digital interactions are increasing and online product research is on the rise. However, mobile devices in particular are gaining in importance. By the …
Returns management is of crucial importance in online retailing. Only when returns are minimized and handled efficiently can online retailing achieve sustainable success. However, an excessive number of returns is still a major problem for many online retailers. The solution lies in proactive returns management, as this article shows. There are two strategies that make sense …