Tag: ecommerce

E-Commerce Marketing Key factors in e-commerce: Seventh look at the book

Key factors in e-commerce: Seventh look at the book

Key factors in e-commerce: Seventh look at the book Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth, here …

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E-Commerce Marketing Key factors in e-commerce: sixth look at the book

Key factors in e-commerce: sixth look at the book

Key factors in e-commerce: Insights into the sixth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth and …

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E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 2 of Jan Dominik Gunkels article about E-Commerce in China       #3 Insufficient Respect for the Pride and Culture of the Chinese People Chinese are proud people with millennia of celebrated history. If you want to do business with them, they expect that you endear yourself to them. Most products offered based …

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E-Commerce Marketing Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: Insights into the fifth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here …

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E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 1 of Jan Dominik Gunkels article about E-Commerce in China     How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …

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E-Commerce Marketing Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: Insights into the fourth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second and …

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E-Commerce Marketing E-Commerce Trends 2021

E-Commerce Trends 2021

E-commerce interests are changing What are the upcoming e-commerce trends? Where does online retail stand? And what do consumers expect from online stores?  You can’t miss these trends to be a pioneer! Digital interactions are increasing and online product research is on the rise. However, mobile devices in particular are gaining in importance. By the …

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General Returns management – technical and practical challenges

Returns management – technical and practical challenges

Returns management is of crucial importance in online retailing. Only when returns are minimized and handled efficiently can online retailing achieve sustainable success. However, an excessive number of returns is still a major problem for many online retailers. The solution lies in proactive returns management, as this article shows. There are two strategies that make sense …

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