Content Marketing reaches consumers throughout their entire buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. Content helps E-commerce sellers attract, engage, and retain customers. 3 Benefits of Content Marketing: Attract Buyers Content creation, search engine optimization, and even social media marketing work hand in hand to attract new buyers …
MIT Sloan Management Review is a journal and multi-platform publisher. It features research-based articles on topics such as strategic leadership, digital innovation, and sustainable business practices – and beyond that, free webinars, such as the upcoming session on “Skills-First Talent Strategy.” Tuesday, November 14, 2023 · 7:00 p.m. Skills dominate current conversations about how to …
The e-commerce industry can navigate the crisis in the coming year, but it is not expected to achieve the record growth rates of previous years. However, 2023 is likely to be anything but boring for e-commerce retailers. While it’s not appropriate to say that the celebration in e-commerce is over, there is currently a somewhat …
On November 9th at 6:00 PM, “The Rendezvous – Cologne Agency Club” will take place at denkwerk. The Rendezvous brings together leading agencies in Cologne to discuss current industry topics and the development of the agency scene in Cologne. Our goal is to promote dialogue within the Cologne agency community, share knowledge, and collectively shape …
“Life is associated with constant change” I am very pleased to announce that I have been offered and accepted the Professorship of “Business Administration and Scientific Work” at the “IU International University of Applied Sciences” in the “Dual Study Programs” department. This means that I am now working at the Cologne site of IU in …
Companies need to invest in Facebook Marketing, as well as other social media platforms, to be successful in online marketing. However, it is crucial to take professional and legally correct measures to maintain the trust of users. Regardless of your experience, this article provides legal guidelines for creating and using a Facebook business page. Reasons …
Kyrgyzstan, a country blessed with breathtaking natural beauty and a rich history, has been laying out ambitious plans in recent years to establish itself as a pivotal player in the fields of logistics and e-commerce in Central Asia. The plans unveiled at the recent e-Commerce EXPO 2023 point towards a promising future. Kyrgyzstan’s Vision Nazarbek …
It’s getting serious: the announcement of the ISPC 2023 conference is now complete with the release of the booklet. This international annual conference, organized by the East European University (Georgia) in collaboration with the E-Commerce Institute Cologne (Germany), aims to provide a platform for the presentation and discussion of relevant aspects of digitalization. This year, …
Every year, online shops prepare for the big business ahead, traditionally starting in Germany with the discount battle of Black Friday and Cyber Monday, seamlessly transitioning into the holiday shopping rush. It doesn’t take any special predictive abilities to foresee record e-commerce revenues on Black Friday this year. According to Emarsys.com, global retailers have been …
The Startplatz will host the webinar “Start with TikTok” in the next few days. This is aimed at startups, founders, and companies that want to use TikTok as a marketing and advertising platform. The live online event offers expert knowledge and individual consultation to help participants optimize their social media strategies and present their products …
ChatGPT and E-Commerce may not appear to have much in common at first glance, but in reality, there are numerous ways that E-Commerce platforms can significantly benefit from AI software. Artificial Intelligence and Machine Learning have long been recognized as some of the most significant trends. Consequently, the excitement surrounding ChatGPT is not surprising. The …
A post by Christian Gehl on www.onetoone.de Within a few years, digital billboards will outperform their printed counterparts. They combine all the advantages of online advertising, including data-driven targeting. Moreover, they offer dynamic content in the modern vertical format and various integrations with other media channels such as television, audio, and mobile devices. While the …
Today, we present a guest post by Jana Walder. The young author from Zurich is a master’s student in International Affairs and Governance at the University of St. Gallen. As part of her supplementary program in Digital Communication and Journalism, she completed a short-term internship at Handelsblatt in Düsseldorf, where she wrote her first article …
Multichannel, online markets, live shopping, social selling: Commerce of tomorrow will be digital and multifaceted. This virtual conference will demonstrate how to best prepare for this exciting future. The question “How can successful retail concepts be introduced in turbulent times like these and effectively manage digital transformation across all channels?” is at the center of …
According to the global Online Shopper Survey by DHL eCommerce, which was first released in 2023, 95 percent of online shoppers abandon their purchase if the delivery options do not meet their expectations. This study, along with a European investigation into online consumer behavior, was conducted by surveying a total of 11,500 shoppers, including 5,000 …
The gap between AI experts and beginners will never be smaller than today. The AI Bootcamp at the STARTPLATZ AI HUB extends over a period of two days and focuses on imparting theoretical foundations as well as practical insights into the application of generative AI. The main goal is to prepare participants optimally for the …
More than 90 percent of e-commerce companies use Artificial Intelligence, and the majority are satisfied with the results. However, the application of this technology has so far been almost exclusively focused on a specific purpose. Conducting a survey among 300 executives and decision-makers in U.S. e-commerce companies has yielded the following insights: The U.S. e-commerce …
Gaming is already the highest-grossing market in the digital media sector after TV today. Experts even anticipate continuous growth in this sector until 2027, making it the strongest market with an estimated $499 billion in revenue. Digital video will then be in second place ($477 billion), and television will fall to third place ($386 billion). …
Both E-commerce novices and experts in online retail looking to expand their knowledge and engage in continuous learning will benefit from perusing these books. In an ever-evolving industry, these recommendations can at least provide a solid, timeless foundational knowledge. Handbook Online-Shop: Strategies, Sudes Recipes, and Solutions for Effective E-Commerce Alexander Steireif, Rouven Alexander Rieker, Markus …
E-Commerce has undoubtedly reshaped the global retail landscape, showcasing both opportunities and challenges in equal measure. Companies striving to leverage its immense potential find an ally in India, a country renowned for its technological expertise and strategic business solutions. The CEO of Cynergy BPO, John Maczynski, who has decades of work experience with online retail …