E-Commerce How web design affects your e-commerce website

How web design affects your e-commerce website

Image source: Pixabay   E-commerce is a relatively new business opportunity that allows companies to offer their products and services online. The e-commerce website is an essential part of this process and can be instrumental in influencing the success or failure of a company’s online business.  An appealing web design is important to be visible …

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Digital Management How Artificial Intelligence Is Transforming Digital Marketing

How Artificial Intelligence Is Transforming Digital Marketing

Image source: Pixabay   When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray. Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally require human intelligence. These include problem-solving, recognizing emotions, and …

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E-Commerce The future of B2C e-commerce

The future of B2C e-commerce

Image source: Pixabay   B2C e-commerce today In the last two years, the COVID-19 pandemic has dominated global economic development. Government restrictions on movement and other interventions to protect the health of the public had a significant impact on economic activity across the entire retail sector. Just as we started to see the end of …

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General Digital transformation: 5 real-world examples

Digital transformation: 5 real-world examples

Image source: Pixabay    We can all agree that digital transformation (DX) is not easy. Most enterprises were not conceptualized as part of the digital world and are struggling with fragmented systems and complex operations. But to operate in today’s digital-first environment, enterprises are, more than ever, engaged in some form of digital transformation. If your organization …

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Digital Management ISPC 2021

ISPC 2021

We are happy to announce that the Proceedings of the „International Scientific-Practical Conference 2021“ with the title “Digital Management in Covid-19 Pandemic and Post-Pandemic Times“ are finalized by Springer and ready to ship.   > Presents the latest research, challenges, and solutions on digital management > Includes contributions from researchers and practitioners > Serves as …

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E-Commerce E-commerce could grow more strongly due to inflation

E-commerce could grow more strongly due to inflation

Image source: Pixabay   There is growing hope in the industry that the slump in online retail sales last year was only temporary. According to industry experts, many online retailers should benefit from inflation this year: Germans still want to consume but are watching their money more closely. Online retailing has an advantage in this …

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General Artificial intelligence: 3 trends to watch in 2023

Artificial intelligence: 3 trends to watch in 2023

Image source: Pixabay   The artificial intelligence (AI) market has been on a swift growth path for several years – so much so that the industry is expected to reach $42.4 billion in 2023. This momentum will continue, and we’re starting to realize it with the debut of powerful new AI-powered tools and services across industries. There …

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Entrepreneurship Choices that matter in a startup strategy

Choices that matter in a startup strategy

Image source: Pixabay   Two years after Socrates Rosenfeld, MBA ’14 graduated from MIT Sloan, he returned to campus with co-founders and an idea: Get into the cannabis industry. Rosenfeld had used cannabis to treat lingering stress and anxiety from his time as a U.S. army ranger and had watched the legalization of recreational marijuana …

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Digital Management 4 security tips for 2023 in digital transformation

4 security tips for 2023 in digital transformation

Image source: Pixabay   Digital advances offer countless competitive advantages and can be a great equalizer for those they serve. However, organizations must consider the risks involved when generating a tidal wave of data and connections. As businesses spend millions of dollars on developing strategic, long-term plans to digitize their processes, enhancing IT and cyber …

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Digital Management Digital transformation: 3 tips to overcome common challenges

Digital transformation: 3 tips to overcome common challenges

Image source: Pixabay   Once upon a time, businesses took a measured, sometimes glacial, approach to rolling out new technology. But the pandemic flipped the script on digital transformation, accelerating digital transformation for nearly three-quarters of all businesses by months, if not years. And the speed of adoption increased across all aspects of an organization – from …

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E-Commerce Usability tips for a successful online business 2023

Usability tips for a successful online business 2023

After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), will tell you which content in the …

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General 4 ways remote work has improved company culture

4 ways remote work has improved company culture

Image source: Pixabay   Few companies were prepared for the magnitude of change brought about by the pandemic, from employees forced to work from home and new technologies urgently needed to enable this to organizations struggling to adapt to doing business online. But one thing’s for sure – the shift has shown us that there …

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Digital Management 13 tech predictions for 2023

13 tech predictions for 2023

Image source: Pixabay   We asked our community of IT leaders what they see on the horizon for 2023; Edge, digital transformation, Metaverse, the IT skills gap, and more were of note. What opportunities are you most excited about as technology reshapes our businesses and lives? Whatever your focus is, the year ahead holds a …

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Digital Management Responsible AI by design: Building a framework of trust

Responsible AI by design: Building a framework of trust

Image source: Pixabay   The opportunities and the market for artificial intelligence are growing rapidly, and organizations are increasingly relying on it to improve productivity and profitability. However, AI deployment is not without risks – including customer privacy, bias, and security concerns. As AI becomes more embedded in decision-making, the potential to amplify both the …

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Digital Management Performance marketing: the right strategy for boosting sales

Performance marketing: the right strategy for boosting sales

Image source: Pixabay   For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it even grew by 2,543 percent in this period. How was this achieved? Through the right use of meta platforms …

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Entrepreneurship 6 non-negotiable skills for CIOs in 2023

6 non-negotiable skills for CIOs in 2023

It’s no secret that the CIO role has changed a lot over the years. It’s evolved from focusing on infrastructure, the help desk, and operational efficiency, and today is firmly rooted in technology, strategy, growth, and revenue. More of the C-suite and boards are looking at IT as a value creator rather than just as …

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Event Startup Breakfast @MAERA 14.12.2022

Startup Breakfast @MAERA 14.12.2022

Network with the startup community at this high-energy breakfast networking format – powered by Web de Cologne e.V. At the Startup Breakfast on December 14, you will have the opportunity to ask your questions, exchange ideas, and make exciting contacts. Image source: Web De Cologne   Startups: Gabriel Keubgen from mia: mia – Smart Factory …

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Digital Management The side effects of fake reviews

The side effects of fake reviews

Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions.   Image source: Pixabay   According to the latest Bazaarvoice 2022 …

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E-Commerce Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Global e-commerce stocks surged during the early days of Covid-19 but have since slumped. Despite the overall slowing economic activity, key trends suggest e-commerce still has room to grow. What it means for economies, industries, and investors.   Image source: Pixabay   The COVID-19 global e-commerce surge was initially born out of necessity. Online shopping …

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