Author: Vera Gribkova

Event Cologne agency club – powered by GründerFinanz & HISCOX

Cologne agency club – powered by GründerFinanz & HISCOX

On 28. February we would happy to invite you to our event – Cologne agency club – powered by GründerFinanz & HISCOX!   Kölner agenturclub – powered by GründerFinanz & HISCOX is a series of events at which Cologne agencies exchange views on current topics of the industry and Cologne as an agency location. The aim …

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General Security automation: 4 factors to consider

Security automation: 4 factors to consider

Image source: Pixabay   Security automation is like a wedding. You can make it as big and grandiose as you want it to be – if you have the budget. There are hundreds of ways to leverage security automation to simplify tedious processes. For instance, improving the detection of and response to security threats, and freeing …

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Entrepreneurship The Gamified tool to empower Gen Z Learners for Self-Learning

The Gamified tool to empower Gen Z Learners for Self-Learning

  Introduction The new generation, Gen Z, is growing up in a highly technological and fast-paced environment. As a result, their learning needs have changed, and traditional teaching methods may not be enough to keep them engaged and motivated. The Qizify tool is an innovative solution that aims to empower Gen Z learners to self-learn …

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General Customers open to retail innovations

Customers open to retail innovations

Almost half of German consumers have a positive attitude toward the ongoing digitization of bricks-and-mortar retail, while around a third view it rather neutrally. More customers are also interested in new technologies than they have been able to try out so far.   Image source: Pixabay   Handelskommunikation (IDH), for which a total of 6,781 …

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General 5 ways leaders can maximize the value of digital transformation

5 ways leaders can maximize the value of digital transformation

Image source: Pixabay   Technology has been growing exponentially for years, doubling by various measures every two years. Industry experts predict digital transformation activities to exceed 3,700B by 2030, with a compound annual growth rate (CAGR) of 23.6 percent. Given this growth rate, business leaders must continuously improve leadership talent, strategic partnerships, and organizational capabilities. Broad interest in …

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Event E-commerce and Packaging Live Talk

E-commerce and Packaging Live Talk

What must shipping packaging be able to do? In the live talk of the packaging magazine and interpack on 15.02.2023, they want to talk about the challenges that the boom in e-commerce poses for packers and suppliers. What difficulties is the industry facing? What can be done in terms of sustainability and what innovations are …

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Event A new episode of the imPULS Forum Antalis Verpackungen

A new episode of the imPULS Forum Antalis Verpackungen

People’s shopping behavior has changed significantly in recent years. The mail-order business is booming. And with it, the challenges for companies are growing. Shipping speed, parcel volumes, CO2 emissions, sustainability – issues that are becoming increasingly important. That is why these problems should be considered among high-quality experts in the area of e-commerce. The topic …

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E-Commerce How web design affects your e-commerce website

How web design affects your e-commerce website

Image source: Pixabay   E-commerce is a relatively new business opportunity that allows companies to offer their products and services online. The e-commerce website is an essential part of this process and can be instrumental in influencing the success or failure of a company’s online business.  An appealing web design is important to be visible …

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Digital Management How Artificial Intelligence Is Transforming Digital Marketing

How Artificial Intelligence Is Transforming Digital Marketing

Image source: Pixabay   When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray. Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally require human intelligence. These include problem-solving, recognizing emotions, and …

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E-Commerce The future of B2C e-commerce

The future of B2C e-commerce

Image source: Pixabay   B2C e-commerce today In the last two years, the COVID-19 pandemic has dominated global economic development. Government restrictions on movement and other interventions to protect the health of the public had a significant impact on economic activity across the entire retail sector. Just as we started to see the end of …

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General Digital transformation: 5 real-world examples

Digital transformation: 5 real-world examples

Image source: Pixabay    We can all agree that digital transformation (DX) is not easy. Most enterprises were not conceptualized as part of the digital world and are struggling with fragmented systems and complex operations. But to operate in today’s digital-first environment, enterprises are, more than ever, engaged in some form of digital transformation. If your organization …

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Digital Management ISPC 2021

ISPC 2021

We are happy to announce that the Proceedings of the „International Scientific-Practical Conference 2021“ with the title “Digital Management in Covid-19 Pandemic and Post-Pandemic Times“ are finalized by Springer and ready to ship.   > Presents the latest research, challenges, and solutions on digital management > Includes contributions from researchers and practitioners > Serves as …

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E-Commerce E-commerce could grow more strongly due to inflation

E-commerce could grow more strongly due to inflation

Image source: Pixabay   There is growing hope in the industry that the slump in online retail sales last year was only temporary. According to industry experts, many online retailers should benefit from inflation this year: Germans still want to consume but are watching their money more closely. Online retailing has an advantage in this …

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General Artificial intelligence: 3 trends to watch in 2023

Artificial intelligence: 3 trends to watch in 2023

Image source: Pixabay   The artificial intelligence (AI) market has been on a swift growth path for several years – so much so that the industry is expected to reach $42.4 billion in 2023. This momentum will continue, and we’re starting to realize it with the debut of powerful new AI-powered tools and services across industries. There …

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Entrepreneurship Choices that matter in a startup strategy

Choices that matter in a startup strategy

Image source: Pixabay   Two years after Socrates Rosenfeld, MBA ’14 graduated from MIT Sloan, he returned to campus with co-founders and an idea: Get into the cannabis industry. Rosenfeld had used cannabis to treat lingering stress and anxiety from his time as a U.S. army ranger and had watched the legalization of recreational marijuana …

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Digital Management 4 security tips for 2023 in digital transformation

4 security tips for 2023 in digital transformation

Image source: Pixabay   Digital advances offer countless competitive advantages and can be a great equalizer for those they serve. However, organizations must consider the risks involved when generating a tidal wave of data and connections. As businesses spend millions of dollars on developing strategic, long-term plans to digitize their processes, enhancing IT and cyber …

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Digital Management Digital transformation: 3 tips to overcome common challenges

Digital transformation: 3 tips to overcome common challenges

Image source: Pixabay   Once upon a time, businesses took a measured, sometimes glacial, approach to rolling out new technology. But the pandemic flipped the script on digital transformation, accelerating digital transformation for nearly three-quarters of all businesses by months, if not years. And the speed of adoption increased across all aspects of an organization – from …

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E-Commerce Usability tips for a successful online business 2023

Usability tips for a successful online business 2023

After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), will tell you which content in the …

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General 4 ways remote work has improved company culture

4 ways remote work has improved company culture

Image source: Pixabay   Few companies were prepared for the magnitude of change brought about by the pandemic, from employees forced to work from home and new technologies urgently needed to enable this to organizations struggling to adapt to doing business online. But one thing’s for sure – the shift has shown us that there …

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