Image source: Pixabay Digital advances offer countless competitive advantages and can be a great equalizer for those they serve. However, organizations must consider the risks involved when generating a tidal wave of data and connections. As businesses spend millions of dollars on developing strategic, long-term plans to digitize their processes, enhancing IT and cyber …
Image source: Pixabay Once upon a time, businesses took a measured, sometimes glacial, approach to rolling out new technology. But the pandemic flipped the script on digital transformation, accelerating digital transformation for nearly three-quarters of all businesses by months, if not years. And the speed of adoption increased across all aspects of an organization – from …
After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), will tell you which content in the …
Image source: Pixabay Few companies were prepared for the magnitude of change brought about by the pandemic, from employees forced to work from home and new technologies urgently needed to enable this to organizations struggling to adapt to doing business online. But one thing’s for sure – the shift has shown us that there …
Image source: Pixabay We asked our community of IT leaders what they see on the horizon for 2023; Edge, digital transformation, Metaverse, the IT skills gap, and more were of note. What opportunities are you most excited about as technology reshapes our businesses and lives? Whatever your focus is, the year ahead holds a …
Image source: Pixabay The opportunities and the market for artificial intelligence are growing rapidly, and organizations are increasingly relying on it to improve productivity and profitability. However, AI deployment is not without risks – including customer privacy, bias, and security concerns. As AI becomes more embedded in decision-making, the potential to amplify both the …
Image source: Pixabay For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it even grew by 2,543 percent in this period. How was this achieved? Through the right use of meta platforms …
It’s no secret that the CIO role has changed a lot over the years. It’s evolved from focusing on infrastructure, the help desk, and operational efficiency, and today is firmly rooted in technology, strategy, growth, and revenue. More of the C-suite and boards are looking at IT as a value creator rather than just as …
Network with the startup community at this high-energy breakfast networking format – powered by Web de Cologne e.V. At the Startup Breakfast on December 14, you will have the opportunity to ask your questions, exchange ideas, and make exciting contacts. Image source: Web De Cologne Startups: Gabriel Keubgen from mia: mia – Smart Factory …
Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions. Image source: Pixabay According to the latest Bazaarvoice 2022 …
Global e-commerce stocks surged during the early days of Covid-19 but have since slumped. Despite the overall slowing economic activity, key trends suggest e-commerce still has room to grow. What it means for economies, industries, and investors. Image source: Pixabay The COVID-19 global e-commerce surge was initially born out of necessity. Online shopping …
Image source: Pixabay What are the key digital transformation trends to look for in the coming year? Winners of the 2022 Bay Area CIO of the Year ORBIE Awards share their views. “Many anticipate macroeconomic conditions will be challenging in 2023, given concerns around inflation, supply chain issues, geo-political tensions, economic uncertainty, etc.,” says …
Image source: Pixabay Artificial intelligence (AI) already impacts our daily lives in ways we never imagined just a few years ago – and in ways that we’re unaware of now. From self-driving cars to voice-assisted devices to predictive text messaging, AI has become a necessary and unavoidable part of our society, including in the …
Image source: Pixabay Legacy companies begin digital transformations to meet two main goals: improve customer experience and increase operational efficiency. Companies that accomplish this transformation are “future-ready,” according to researchers at the MIT Center for Information Systems Research. Future-ready companies outperform companies that lag in digital transformation, with transformed companies showing average revenue growth of 17.3 …
Event “How can online shopping be made more sustainable for end customers?” We would like to take a closer look at this question in the next event of the “Sustainable Digitalization” community on November 24, 2022, from 16:00-17:00 with two presentations: Dr. Otmar Lell (Project Manager | ConPolicy Institute for Consumer Policy) – “For better …
Image source: MYUNA MYUNA is a Düsseldorf-based startup founded by two students Antonia Fiorentina Terriuolo and Lea- Sophie Faß combines the desire for sustainable and regional shopping with an innovative digital experience to create an online version of Düsseldorf. While still in college, the idea to create a regional platform for local retail was born and put into …
Are you feeling stuck in your digital transformation initiative? Consider these key questions, which point to some common – but solvable – problems. Image source: Pixabay Nowadays, conversations around digital transformation involve countless definitions, strategies, and implementations. But when all is said and done, success stories are not as common as we might hope. In …
Image source: Pixabay Artificial intelligence and machine learning (AI/ML), often imagined as self-driving cars or human-like robots, is flourishing at the enterprise level as practical business use cases increase. Many companies rely on AI/ML to expedite internal processes, automate mundane tasks, and reduce human error. But some businesses fail to consider that AI ethics are essential …
It is now 10 years that we at STARTPLATZ have been successfully promoting startups as an accelerator and incubator, giving them room to grow in our coworking spaces and using our premises in the beautiful Mediapark in Cologne for a wide variety of events. To celebrate this properly, we have designed an exciting social program …
On 4 November 2022 , East European University (EEU, Georgia) and its partner E-Commerce Institute (Cologne, Germany) are organizing the joint “ International Scientific-Practical Conference (ISPC 2022) ” on “Digital Management – Chances and Challenges of Technology ” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, …