Tag: digitalization

Digital Management Reasons and consequences of the impending cookie calypse

Reasons and consequences of the impending cookie calypse

Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …

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General Digital Markets Act could harm European small businesses

Digital Markets Act could harm European small businesses

How the Digital Markets Act could unwittingly hurt European small businesses  A policy analysis informed by the Catalyst Research Digital Markets Act Working Group  Digital business transformation has been underway for more than a decade. However, it became an urgent matter during the COVID-19 pandemic when many restaurants, retail stores, and offices were forced to shut …

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Event Digital Management in Covid 19 Pandemic and Post-pandemic times

Digital Management in Covid 19 Pandemic and Post-pandemic times

International Scientific-practical Conference 2021 On 12. November 2021 East European University (Georgia) along with its partner Hochschule Fresenius University of Applied Sciences (Germany) organizes joint Online International Scientific-Practical Conference. We are delighted to invite you to this exciting conference!   Head of the Conference Organizing Committee: – Prof. Dr. Richard Geibel, Hochschule Fresenius University of …

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General Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Sales in the age of Corona are undergoing major changes. What is the current status and what are the solutions?   Everything is no longer the way it was before COVID-19 Due to Corona, the entire world population was confronted with an unpredictable situation and had to …

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