Almost half of German consumers have a positive attitude toward the ongoing digitization of bricks-and-mortar retail, while around a third view it rather neutrally. More customers are also interested in new technologies than they have been able to try out so far. Image source: Pixabay Handelskommunikation (IDH), for which a total of 6,781 …
We are happy to announce that the Proceedings of the „International Scientific-Practical Conference 2021“ with the title “Digital Management in Covid-19 Pandemic and Post-Pandemic Times“ are finalized by Springer and ready to ship. > Presents the latest research, challenges, and solutions on digital management > Includes contributions from researchers and practitioners > Serves as …
The number of newly founded online start-ups and mail order companies has increased tenfold within the last 10 years. The increasing digitization of trade and changed shopping habits are playing into the hands of the industry. Image: Pixabay Since the first documented sale of goods on the Internet in August 1994 – a CD by …
Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …
How the Digital Markets Act could unwittingly hurt European small businesses A policy analysis informed by the Catalyst Research Digital Markets Act Working Group Digital business transformation has been underway for more than a decade. However, it became an urgent matter during the COVID-19 pandemic when many restaurants, retail stores, and offices were forced to shut …
International Scientific-practical Conference 2021 On 12. November 2021 East European University (Georgia) along with its partner Hochschule Fresenius University of Applied Sciences (Germany) organizes joint Online International Scientific-Practical Conference. We are delighted to invite you to this exciting conference! Head of the Conference Organizing Committee: – Prof. Dr. Richard Geibel, Hochschule Fresenius University of …
Successful sales in times of Corona and beyond Sales in the age of Corona are undergoing major changes. What is the current status and what are the solutions? Everything is no longer the way it was before COVID-19 Due to Corona, the entire world population was confronted with an unpredictable situation and had to …