Event
 
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International Scientific-practical Conference (ISPC) on 4th November 2022: Digital Management, Chances and Challenges of Technology

International Scientific-practical Conference (ISPC) on 4th November 2022: Digital Management, Chances and Challenges of Technology

On 4 November 2022, East European University (EEU, Georgia) and its partner E-Commence Institute (Cologne, Germany) will organise the joint “International Scientific-Practical Conference (ISPC 2022)” on “Digital Management – Chances and Challenges of Technology” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, highlight technological changes and …

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General
 
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Why it’s time for ‘data-centric artificial intelligence’

Why it’s time for ‘data-centric artificial intelligence’

Machine learning pioneer Andrew Ng argues that focusing on the quality of data fueling AI systems will help unlock its full power. The last 10 years have brought tremendous growth in artificial intelligence. Consumer internet companies have gathered vast amounts of data, which has been used to train powerful machine learning programs. Machine learning algorithms …

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General
 
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Rise of the super apps

Rise of the super apps

Super apps are preparing to bundle previously separate functions in one application. This is convenient for the consumer and lucrative for the provider – read below why and how it is changing the market. So-called “super apps” are a fixture in Asia, and this trend is now slowly establishing itself in Europe as well. Behind the …

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General
 
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What Second Life and Roblox can teach us about the metaverse

What Second Life and Roblox can teach us about the metaverse

As companies explore what a robust Metaverse means for them, executives from Second Life and Roblox offer guidance. The idea of a “Metaverse” reached critical mass last fall when Facebook announced its new company name, Meta, and its intention to build “a 3D place where people can work, play, and connect with others in immersive, …

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General
 
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Paying with your face: Why more and more brands are investing in biometrics

Paying with your face: Why more and more brands are investing in biometrics

Biometric authentication solutions are slowly gaining ground in more and more areas. Read below as to what is lacking and why they will still permeate our everyday life. The number of case studies in public space is increasing and by no means only in China: biometric authentication solutions are about to conquer everyday life. The …

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General
 
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AI in the office: What helps SME companies get started

AI in the office: What helps SME companies get started

The world is becoming more and more digital, and so is the office. Smaller and medium-sized companies are increasingly using artificial intelligence, which makes manual work easier or superfluous. But experts say there could be a lot more. What are the reasons for the reluctance? And what does it take for AI to become widespread? The future has already …

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General
 
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One Day in the Metaverse in the year 2035

One Day in the Metaverse in the year 2035

What is the Metaverse? We present the latest trend from Silicon Valley. Using an exemplary day of a young woman in 2035, we explain what this vision could look like and what this could mean for retail in concrete terms. Unsere Protagonistin ist Mia, 25 Jahre alt. Wie sieht ihr Tag genau aus? 8 a.m.: Mia …

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E-Commerce
 
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Worldwide Online Marketplaces Part 2/2

Worldwide Online Marketplaces Part 2/2

In recent years, the internet boom has given rise to a number of online marketplaces. In a series of articles, we track the growth of online marketplaces and the projection of growth in sales. This is part 2 of a series, read part 1 here. Deep Dive: Amazon With 47%, Amazon generates the largest share …

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General
 
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Metaverse: What is it and what do companies need to do now?

Metaverse: What is it and what do companies need to do now?

Metaverse is the latest hype in Silicon Valley and the tech giants are investing billions of US dollars. But what is the Metaverse anyway? How can you or should you get in now? Metaverse Metaverse is a vision for a shared online world that does not currently exist. It merges the virtual world, augmented reality …

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E-Commerce
 
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Worldwide Online Marketplaces Part 1/2

Worldwide Online Marketplaces Part 1/2

In recent years, the internet boom has given rise to a number of online marketplaces. In a series of articles, we track the growth of online marketplaces and the projection of growth in sales. Understanding what a Marketplace is and the Gross Merchandising Volume (GMV) What is a Marketplace? An online marketplace is an eCommerce …

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Research
 
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Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 4/4

Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 4/4

Antonia Terriuolo,  with Margherita Girotto, Anastasiia Chaikovska wrote an excellent  report  on how  smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice. Access the first part here, the second part here and the third part here. Continue to read below, for the fourth and the final part of the report. […] 7. Opinion and Suggestions The following chapter …

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Research
 
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Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 3/4

Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 3/4

Antonia Terriuolo,  with Margherita Girotto, Anastasiia Chaikovska wrote an excellent  report  on how  smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice. Access the first part here and the second part here. Continue to read below, for the third part of the report.  6. Innovation and SDGs Having stated previously …

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Research
 
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Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 2/4

Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 2/4

Antonia Terriuolo, with Margherita Girotto, Anastasiia Chaikovska wrote an excellent report on how smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice. To read the first part, click here .  Continue to read below, for the second part of the report.  […] 5. Case Study: Smart Cities and Safe & The …

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Research
 
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Report: Impact of Smart Cities, Startups, and Co-Working on Gender Equality 1/4

Report: Impact of Smart Cities, Startups, and Co-Working on Gender Equality 1/4

Antonia Terriuolo, with Margherita Girotto, Anastasiia Chaikovska wrote an excellent report on how smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice.  The first important findings of the report are presented below. 1. Introduction Living in a globalized world has given rise to many opportunities, but also challenges. In a world …

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General
 
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Technological Trends in Retail 2022

Technological Trends in Retail 2022

Technological trends in retail 2022 The journey from brick-and-mortar retailing to e-commerce has now moved on to mobile commerce and other technology trends in retailing. Prof. Dr. Richard Geibel explains in an interview why technologies such as 5G will only play a supporting role and voice commerce, on the other hand, has considerable potential. You …

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Event
 
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Meta as guest in Cologne

Meta as guest in Cologne

The technology world is upside down. What is this metaverse that you hear and read about everywhere now? Why can it change the world? What are the opportunities for teams, companies and our lives? If you’ve always wondered the same thing, we invite you to attend the guest lecture on Monday, May 9. The lecture …

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Event
 
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Guest lectures with TikTok and Meta

Guest lectures with TikTok and Meta

Guest lectures by TikTok and Meta Guest lectures: Fresenius University of Applied Sciences invited two industry experts from the social media world to give a lecture on Friday, April 8. The audience of around 70 had the opportunity to actively participate in the lectures. The first guest lecture was given by Deniz Anic (TikTok). In …

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E-Commerce Marketing
 
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Competition and competitive strategies in e-commerce

Competition and competitive strategies in e-commerce

Competitive strategies in e-commerce are essential to establish and manage a company in e-commerce markets in a sustainable and profitable way. The high intensity of competition in e-commerce requires a timely and regular examination of the development of the market and the most important competitors. This article presents the most important competitive strategies and a …

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Digital Management
 
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The “E-Commerce Code” – how to steer your online shop to success

The “E-Commerce Code” – how to steer your online shop to success

The E-commerce Code is a strategy and work program for e-commerce businesses. This program can set in motion a flywheel for more growth and success in e-commerce. However, the E-commerce Code is also an indicator-based management tool for e-commerce companies. In this first part of a series of articles, the “E-commerce Code” is developed as …

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Digital Management
 
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3 Questions for Sascha Hoffmann about Digital Product Management

3 Questions for Sascha Hoffmann about Digital Product Management

Prof. Dr. Sascha Hoffmann is Professor of Online Management at the Fresenius University of Applied Sciences in Hamburg. His edited volume “Digital Product Management” was recently published by Springer Gabler. Interview Dear Mr. Hoffmann – “Digital product management” is an abstract term for some people at first. Give us an example to make it concrete …

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