Die Start-up-Szene floriert. Immer mehr junge Menschen machen sich bereits während ihres Studiums selbstständig. Dazu benötigen sie nicht nur das entsprechende Know-how, sondern auch ein gutes Netzwerk. Das Event Startup SAFARI bietet kleinen Start-ups und etablierten Unternehmen die Möglichkeit, sich auszutauschen.
In a recent study, Prof. Dr. Richard Geibel, Dean of Studies at the Fresenius University of Applied Sciences, together with Zhiyao Feng from the MIT Center for Real Estate, Cambridge, and Robin Kracht from the E-Commerce Institute of the Fresenius University of Applied Sciences, examined the characterization of business angels and their influence on the success of start-up companies.
Robin Kracht and Christian Paland developed the app KölnDuell together with a friend during their studies at the Fresenius University of Applied Sciences. The aim: to convey knowledge about the cathedral city in a playful way. What is actually a Halver Hahn? What happens when the rooster is cooing? And who is Hennes? For many non-colonists, these questions might not be easy to answer. Robin Kracht also encountered many new things when he moved to the cathedral city in 2015 for his studies at the Fresenius University of Applied Sciences. The local traditions, customs and history interested him. “That’s why I looked around for a platform, an app or something similar to find city-related knowledge from different areas in one place,” explains the alumnus. But he did not find what he was looking for. That’s how the idea for KölnDuell came about: an app with which users can quiz themselves on topics such as the Cologne language, carnival, history, architecture or Cologne celebrities. His favourite question is “How many years did it take to build Cologne Cathedral”, says Robin Kracht. Why? “Because it is unique to complete such a project only after more than 600 years. This fact …
The US sporting goods manufacturer Nike http://nike.com is terminating its partnership with Amazon and stopping the sale of its products on the online platform. With this move, Nike wants to establish a more direct connection to customers and focus more on an independent e-commerce strategy. The break ends a business relationship that began in 2017.
The e-commerce titan Amazon is increasingly moving into the focus of independent retailers who handle their own deliveries. In order to be able to cope with the massive increase in demand due to the coronavirus, the company has adjusted its algorithm to place such sellers higher up in the “buy box”, i.e. the shopping cart field.
In 2019’s MIT AGM a group of A.I. experts discussed special topics around the process from connecting data to creating intelligence, the ethical dimension of A.I. and the opportunities and risks involved in A.I. development. Also, we shed light on MIT’s newest investment in this area with the founding of the new MIT Schwarzman College of Computing.
HS Fresenius offers its Master’s students in the Department of Business and Media the opportunity to participate in excursions abroad. In this way, they can deepen their research during their studies and prepare their final Master’s thesis. Under the direction of Prof. Dr. Richard Geibel, these excursions have so far taken place to New York, San Francisco and Shanghai.
