Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …
Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The second …
Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The abstract …
Listen to the sixth podcast of the E-Commerce Institute here! The latest episode of the E-Commerce Institute deals with the topic of sustainability in online commerce. What are the dark sides? And what is the criticism? As a guest, we welcome Alumna Louisa Roszinski, who has written an outstanding bachelor thesis on “Sustainability in …
Chatbots – The dialog systems of the future Since a few weeks our chatbot “ECI” is online! Chatbots are dialog systems that process data based on artificial intelligence (AI), automated rules, natural language processing (NLP) and machine learning (ML). The goal is to facilitate customer communication. They take care of various concerns and provide the …
Welcome to our series of articles about current theses of our students! The Alumna Fenja Klassa has written an outstanding master thesis on the topic “Influence of digitalization in the real estate industry – challenges and opportunities to improve UX” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary …
Welcome to our series of articles about current theses of our students! The Alumna Fenja Klassa has written an outstanding master thesis on the topic “Influence of digitalization in the real estate industry – challenges and opportunities to improve UX” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary …
The new STEEREON models C20 and C25 – Cologne start-up still active and innovative Maximilian Camp studied Digital Management at the Fresenius University of Applied Sciences in Cologne and is currently developing e-scooters and e-bikes that can even be folded together. Together with Felix Vreden and Marvin Panek, he founded the start-up STEEREON for …
Welcome to our series of articles about current theses of our students! The alumna Melissa Adejolu has written an outstanding master’s thesis on “The Influence of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry” as part of her Digital Management studies at the Fresenius University of Applied …
Listen to the fifth podcast of the E-Commerce Institute today! The latest episode of the E-Commerce Institute deals with case studies in the study of digital management. What is a case study? To what extent do digital management students work with external companies? Why exactly should companies decide to cooperate with Fresenius University of Applied …
Welcome to our series of articles about current theses of our students! The alumna Melissa Adejolu has written an outstanding master’s thesis on “The Influence of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry” as part of her Digital Management studies at the Fresenius University of Applied …
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Welcome to our series of articles about current theses of our students! The Alumna Nieki Hashemi has written an outstanding master thesis on “Evaluation of Intrapreneurship in Business Innovation – an analysis between Scale-ups and Big Corporations” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is presented below. Read the …
Welcome to our series of articles about current theses of our students! The Alumna Nieki Hashemi has written an outstanding master thesis on “Evaluation of Intrapreneurship in Business Innovation – an analysis between Scale-ups and Big Corporations” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is presented below. Read …
What are the latest news from the E-Commerce Institute? Will there be interesting events and exciting discussions despite the corona? What has been happening at the ECI and at the Fresenius University of Applied Sciences in the last few weeks? What are current and exciting e-commerce success stories? You will find exciting answers to …
Welcome to our series of articles about current theses of our students! The alumna Elisabeth Bouikidou has written an outstanding master’s thesis on “Future Mobility Concepts – A critical analysis of the impact of digitization on the automotive industry” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is …
Welcome to our series of articles about current theses of our students! The alumna Elisabeth Bouikidou has written an outstanding master’s thesis on “Future Mobility Concepts – A critical analysis of the impact of digitization on the automotive industry” as part of her Digital Management studies at the Hochschule Fresenius in Cologne. The summary is …
Expert comment by Prof. Dr. Richard Geibel and Robin Kracht in the high potential issue October – December 2020 How has online commerce changed as a result of the Corona crisis and what could be the long-term consequences? Which trends are independent, but also dependent on them in e-commerce at present and in the …
Chatbots – The dialog systems of the future Starting today our chatbot “ECI” is online! Chatbots are dialog systems that process data on the basis of artificial intelligence (AI), automated rules, natural language processing (NLP) and machine learning (ML). The goal is to facilitate customer communication. They take care of various concerns and provide the …
Welcome to our series of articles about current theses of our students! Alumna Louisa Roszinski has written an outstanding bachelor thesis on “Sustainability in online commerce using the example of Amazon” as part of her studies in Media and Communication Management at the Hochschule Fresenius in Cologne. In the following, Amazon’s approach to being a …