Tag: Digital management

Digital Management 3 Questions for Sascha Hoffmann about Digital Product Management

3 Questions for Sascha Hoffmann about Digital Product Management

Prof. Dr. Sascha Hoffmann is Professor of Online Management at the Fresenius University of Applied Sciences in Hamburg. His edited volume “Digital Product Management” was recently published by Springer Gabler. Interview Dear Mr. Hoffmann – “Digital product management” is an abstract term for some people at first. Give us an example to make it concrete …

Weiterlesen … Read More

Content Marketing Why you should use YouTube Shorts in 2022

Why you should use YouTube Shorts in 2022

Imagine having the attention of 15 billion media impressions without lifting a single finger. No complex strategies and not one single Zoom meeting. Sounds too good to be true? For Ocean Breeze this situation became reality. But how did this happened? What could possibly lead to such a great effect? The answer was one TikTok …

Weiterlesen … Read More

Digital Management Reasons and consequences of the impending cookie calypse

Reasons and consequences of the impending cookie calypse

Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …

Weiterlesen … Read More

Digital Management International Scientific-Practical Conference 2021: first full papers submitted

International Scientific-Practical Conference 2021: first full papers submitted

Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, the East European University (Georgia) and its partner Fresenius University of Applied Sciences (Germany) will organize the International Scientific-Practical Conference 2021 with the aim of: evaluating the Covid 19 pandemic and post-pandemic environment and identifying opportunities for digital management. Topics …

Weiterlesen … Read More

Digital Management Digital Management – The English-language Master’s program at HSF

Digital Management – The English-language Master’s program at HSF

Studying at the Fresenius University of Applied Sciences in Cologne International, English-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and …

Weiterlesen … Read More

Digital Management Digital Management (M.A.) at Fresenius University of Applied Sciences

Digital Management (M.A.) at Fresenius University of Applied Sciences

International, english-speaking, up-to-date: The study program around digital transformation Digital Management (M.A.) at the Fresenius University of Applied Sciences in Cologne All companies are challenged to face up to the digital transformation: Existing business models are changing, new business areas are emerging, and concepts and strategies adapted to the change are required in order to …

Weiterlesen … Read More

Event International Scientific-Practical Conference 2021: Participant numbers on the rise

International Scientific-Practical Conference 2021: Participant numbers on the rise

Digital Management in Times of the Covid 19 Pandemic and Beyond On November 12, 2021, East European University (Georgia) together with its partner Hochschule Fresenius (Germany) will organize the International Scientific-Practical Conference 2021. The aim is: To evaluate the Covid 19 pandemic and post-pandemic environment and to identify opportunities for digital management. The focus will …

Weiterlesen … Read More

Digital Management The TAVEC Project of HS Fresenius and Adelphi University

The TAVEC Project of HS Fresenius and Adelphi University

Virtual collaboration in times of COVID-19 TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! But what exactly is TAVEC? And how do the students from Cologne and New York work together?   TAVEC – “Trans-Atlantic Virtual Exchange and …

Weiterlesen … Read More

Event Digital Management in Covid 19 Pandemic and Post-pandemic times

Digital Management in Covid 19 Pandemic and Post-pandemic times

International Scientific-practical Conference 2021 On 12. November 2021 East European University (Georgia) along with its partner Hochschule Fresenius University of Applied Sciences (Germany) organizes joint Online International Scientific-Practical Conference. We are delighted to invite you to this exciting conference!   Head of the Conference Organizing Committee: – Prof. Dr. Richard Geibel, Hochschule Fresenius University of …

Weiterlesen … Read More

Digital Management The professional profile in e-commerce

The professional profile in e-commerce

The professional profile in e-commerce is increasingly in the focus of professional opportunities. Many jobs are created in this area. To give you an overview of what it is all about, explanations are given in the article. E-Commerce – What you need to know about the new job description! When looking for a new apprenticeship …

Weiterlesen … Read More