General Research plus online on June 9 – The E-Commerce Institute is participating!

Research plus online on June 9 – The E-Commerce Institute is participating!

Regional evenings for people interested in online research Sharing innovative research ideas Research plus is a regional event series that gives online researchers the opportunity to learn about and exchange innovative research ideas in a relaxed atmosphere. Research plus is organized on a volunteer basis, is non-commercial, and free for visitors after prior registration. The …

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General MyEy: A market too niche or a really exciting market after all #DHDL

MyEy: A market too niche or a really exciting market after all #DHDL

The big plan: to finally send chicken on permanent holiday, to abolish battery cages as far as possible. But at first things didn’t look so good for master confectioner and baker Chris Geiser. The taste of his vegan egg substitute was not really convincing as a fried egg. Dr. Georg Kofler then thought the market …

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Career Skills4School shows that entrepreneurs can be found everywhere #DHDL

Skills4School shows that entrepreneurs can be found everywhere #DHDL

When investors are really impressed by a founder, the phrase “That’s a good founder” often comes up. But what exactly do they mean by that, and, more importantly, how do you get them to talk like that about you? Skills4Schools founder Rubin Lind embodies one of Eric Ries’ (“Lean Startup”) most important pieces of start-up …

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General WE ARE ALL WINNERS! – THE FIRST TAVEC CONFERENCE

WE ARE ALL WINNERS! – THE FIRST TAVEC CONFERENCE

  Kimberly Hoffmann, a student at the Fresenius University of Applied Sciences in Cologne, Germany, wrote a guest lecture about the valuable experiences she had through the TAVEC project. The original article can be found here and here! You can find more information about the project of the two universities in our last articles: What …

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Digital Management The “Trans-Atlantic Student Conference” 2021

The “Trans-Atlantic Student Conference” 2021

The TAVEC Project of HS Fresenius and Adelphi University: “Digital Disrupters and Change Makers” TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! What exactly does TAVEC mean? And how do the students from Cologne and New York work …

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Digital Management The TAVEC Project of HS Fresenius and Adelphi University

The TAVEC Project of HS Fresenius and Adelphi University

Virtual collaboration in times of COVID-19 TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! But what exactly is TAVEC? And how do the students from Cologne and New York work together?   TAVEC – “Trans-Atlantic Virtual Exchange and …

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Event Digital Management in Covid 19 Pandemic and Post-pandemic times

Digital Management in Covid 19 Pandemic and Post-pandemic times

International Scientific-practical Conference 2021 On 12. November 2021 East European University (Georgia) along with its partner Hochschule Fresenius University of Applied Sciences (Germany) organizes joint Online International Scientific-Practical Conference. We are delighted to invite you to this exciting conference!   Head of the Conference Organizing Committee: – Prof. Dr. Richard Geibel, Hochschule Fresenius University of …

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General Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Digital Customer Engagement – The “diCE-Model” of HS Fresenius and ORT

Successful sales in times of Corona and beyond Sales in the age of Corona are undergoing major changes. What is the current status and what are the solutions?   Everything is no longer the way it was before COVID-19 Due to Corona, the entire world population was confronted with an unpredictable situation and had to …

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E-Commerce Marketing Key factors in e-commerce: Seventh look at the book

Key factors in e-commerce: Seventh look at the book

Key factors in e-commerce: Seventh look at the book Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth, here …

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E-Commerce Marketing From shopping center to lifestyle hub

From shopping center to lifestyle hub

The transformation of stationary retail What is the impact of current e-commerce trends on stationary retail? And what changes do they bring with them? To what extent must shopping centers change? It’s no secret that online retail is growing rapidly. If you compare the years 2013 and 2019, sales have almost doubled. Whereas in 2013 …

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E-Commerce Marketing Key factors in e-commerce: sixth look at the book

Key factors in e-commerce: sixth look at the book

Key factors in e-commerce: Insights into the sixth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth and …

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E-Commerce Marketing E-commerce in China: Market and culture

E-commerce in China: Market and culture

Part 2 of Jan Dominik Gunkels article about E-Commerce in China       #3 Insufficient Respect for the Pride and Culture of the Chinese People Chinese are proud people with millennia of celebrated history. If you want to do business with them, they expect that you endear yourself to them. Most products offered based …

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E-Commerce Marketing Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: Insights into the fifth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here …

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E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 1 of Jan Dominik Gunkels article about E-Commerce in China     How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …

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Digital Management What does an e-commerce manager actually do?

What does an e-commerce manager actually do?

With the job title “e-commerce manager”, you will find more and more job postings advertising a wide range of activities in e-commerce companies. In order to correctly assess the opportunities of this job in e-commerce, you will find an overview of the fields of activity and requirements for e-commerce managers here. Are you interested in …

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E-Commerce Marketing Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: Insights into the fourth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second and …

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General Chatbots at universities – these are the pros and cons

Chatbots at universities – these are the pros and cons

This is why universities and colleges should also embrace the use of chatbots! As part of their studies in Digital Management (MA.), students Antonia Biel, Simone Schreiner and Fabian Wanner took a detailed look at the topic of chatbots and identified various advantages and disadvantages for universities. The following provides a brief insight into the results …

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E-Commerce Marketing Key factors in eCommerce: third look at the book

Key factors in eCommerce: third look at the book

Key factors in eCommerce: Insights into the third chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in eCommerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first and here for the second. …

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E-Commerce Marketing E-Commerce Trends 2021

E-Commerce Trends 2021

E-commerce interests are changing What are the upcoming e-commerce trends? Where does online retail stand? And what do consumers expect from online stores?  You can’t miss these trends to be a pioneer! Digital interactions are increasing and online product research is on the rise. However, mobile devices in particular are gaining in importance. By the …

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