ABSTRACT: The Otto Marketplace AI Strategy 2026 The new Otto Marketplace AI Strategy is driving sales to 7.5 billion euros in the 2025/26 financial year. The Hamburg-based online retailer is increasingly focusing on AI-powered shopping experiences and the international expansion of its product range. Despite this growth, the company plans cost reductions and the elimination …
Abstract GEO Optimization is fundamentally redefining digital visibility in 2026. While traditional Search Engine Optimization primarily targets rankings in link lists, the modern information landscape requires an algorithmic presence directly within AI syntheses. The E-Commerce Institute Cologne identifies structured data preparation as a primary prerequisite for this shift. Important Facts Definition: Adaptation of content for …
Publisher: E-Commerce Institute Scientific Direction: Prof. Dr. Richard Geibel Author: Simon Schoop (4-Advice) Abstract The dynamics in modern e-commerce are increasingly determined by extreme economies of scale and the dominance of integrated ecosystems. In a professional discussion with Prof. Dr. Richard Geibel, Simon Schoop (4-Advice) analyzes the Platform Economy Cologne and how the ‘Right of …
Abstract: Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute and Professor at IU International University, analyzes the radical transformation of trade in media formats such as ZDF WiSo Magazin, ZDF Mittagsmagazin, WDR5 and SWR. The focus is on the merging of social media and e-commerce into Social Commerce, the forecast for the live …