Summary (Abstract): As OpenAI transitions from conversational systems to autonomous tools, the way digital assistants operate is changing. Combining ChatGPT Work with the Codex software solution enables direct editing of local file structures instead of relying solely on text-based chat responses. Key Takeaways (Important Facts) System Comparison: While Classic responses remain text-based, Work directly accesses …
Abstract This academic article provides an overview of the structural framework, participating universities, and core thematic areas of the 6th Annual International Scientific-Practical Conference (ISPC 2026). Dedicated to the main theme “Digital and AI Management – Scientific Research and Practical Implementation”, the hybrid conference combines international scientific analysis with practical business strategies on September 10 …
Abstract We are pleased to announce that the final conference program is now available. The 6th Annual International Scientific-Practical Conference (ISPC 2026) is centered on the key theme “Digital and AI Management: Scientific Research and Practical Implementation”. The two-day conference will take place on September 10 and 11, 2026, at FHNW in Windisch-Brugg and will …
Abstract The bachelor’s thesis by Queenie Gehrke investigates the relationships between creator content, community trends, and TikTok Shop-related purchase orientation among active TikTok users in Germany. Additionally, the study examines flow experience, Fear of Missing Out (FOMO), and parasocial relationships with creators. The foundation of the study is a standardized online survey of 183 active …
The 6th annual International Scientific-Practical Conference (ISPC 2026) highlights the transformation of digital financial systems and platform-based business models. This scientific contribution summarizes key research findings: how Peer-to-Peer (P2P) lending, platform economics, and digital financial technologies build trust, minimize risks, and sustainably reshape traditional markets. Key Facts & Deadlines at a Glance Focus: FinTech adoption, …
ISPC 2026: AI Integration and Ethical Governance in E-Commerce The 6th annual International Scientific-Practical Conference (ISPC 2026) highlights the operational and strategic transformation of enterprises through artificial intelligence. This scientific article summarizes key academic insights: How SMEs and organizations navigate the balance between technological efficiency, ethical guidelines, and reducing workplace stress factors. Key Takeaways at …
Abstract Social media is a central part of everyday life for many teenagers. At the same time, current survey data shows that teenagers associate social media with negative rather than positive effects across several areas of life. The self-reported negative effects are particularly pronounced regarding sleep, productivity, and academic performance. Mental health is also perceived …
Research Highlights for ISPC 2026: Insights from Our International Speakers Ahead of the 6th annual International Scientific-Practical Conference (ISPC 2026) taking place on September 10 and 11, 2026, at FHNW in Brugg-Windisch, international researchers share insights into their latest scientific findings. The E-Commerce Institute Cologne warmly thanks all contributors for their valuable feedback and presents …
Abstract The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, at FHNW in Brugg-Windisch, Switzerland. The conference theme is “Digital and AI Management – Scientific Research and Practical Implementation”. ISPC is designed as a hybrid conference: participants can attend and present both on-site in Brugg and online …
Abstract September 11, 2026 marks the scientifically oriented second conference day of the 6th annual International Scientific-Practical Conference (ISPC 2026). The current ISPC management system lists 95 presentations in ten parallel hybrid tracks for Friday. The topics range from AI Strategy, Governance and Responsible AI to Digital Higher Education, Digital Marketing, E-Commerce and Knowledge Transfer, …
Abstract In a few weeks, the new academic book “Digitalization in Germany – Best Practices, Challenges, and Impulses for Companies” will be published by Springer Gabler. Edited by Prof. Dr. Richard C. Geibel (Head of the E-Commerce Institute Cologne), Dr. Ulrich Arnold, and Martin Hoelscher, this edited volume provides a well-founded analysis of the current …
Abstract The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, centered around the theme “Digital and AI Management – Scientific Research and Practical Implementation”. Two keynotes in the Scientific Track are scheduled for the first day of the conference on Thursday, September 10, 2026. In the morning, …
Abstract The progressive establishment of generative Artificial Intelligence such as ChatGPT, Claude, and Perplexity is fundamentally transforming consumer search behavior. Instead of traditional Search Engine Result Pages (SERPs), directly formulated answers from Large Language Models (LLMs) are increasingly taking center stage. This paradigm shift requires a strategic expansion of traditional Search Engine Optimization (SEO) to …
Abstract The increasing density of national and European regulatory frameworks presents modern enterprises with substantial challenges in securing corporate compliance. In parallel with established systems such as the General Data Protection Regulation (GDPR) and the Supply Chain Due Diligence Act (LkSG), the disruptive integration of artificial intelligence (AI) into core operational processes necessitates a comprehensive …
Abstract The alignment of European regulatory requirements with national legislative frameworks necessitates precise legal transitional arrangements to avert market disruptions and resource losses within the retail sector. This expert analysis, compiled by the E-Commerce Institut Köln, examines the regulatory transformation of the European EmpCo Directive into the German Act Against Unfair Competition (UWG). The focus …
Abstract Major digital events in online retail, such as the annual Amazon Prime Day, induce a significant intensification of fraudulent cyber activities. This specialist article examines the structural mechanics of fake shops and lookalike domains within digital commerce. In addition to the empirical quantification of the threat potential, concrete preventive action recommendations are developed for …
Abstract The scientific and practice-oriented discourse in digital commerce reaches a new milestone. Within the framework of the E-Commerce Best Practice Day 2026 at the University of Applied Sciences Northwestern Switzerland (FHNW), pioneering developments in modern online retail will be analyzed. Taking into account the expertise of Prof. Dr. Richard Geibel (E-Commerce Institut Köln / …
Abstract Digital commerce is undergoing continuous structural change. Social commerce and live shopping represent the convergence of social media and e-commerce infrastructures. In an expert interview on the radio program SR Kultur, Prof. Dr. Richard Geibel (Director of the E-Commerce Institute Cologne, which he founded, and professor at the International University, Cologne) analyzes the driving …
Abstract On May 22, 2026, the Cologne Campus in the Gerling Quartier transformed into a dynamic forum for young academics. With the premiere of the “IU Students Symposium – Spotlight on our Students” and its close integration with the parallel 3. IU Health Symposium, a high-profile platform was established. This dual event fostered a targeted …
Abstract Answer Engine Optimization (AEO) aims to position web content as reliable sources for AI systems. As AI assistants increasingly provide direct answers, visibility as a cited source becomes a competitive advantage. AEO combines content expertise with technical structure so that algorithms can extract information precisely. What is Answer Engine Optimization (AEO)? AEO is the …