Research Highlights for ISPC 2026: Insights from Our International Speakers
Research Highlights for ISPC 2026: Insights from Our International Speakers
Ahead of the 6th annual International Scientific-Practical Conference (ISPC 2026) taking place on September 10 and 11, 2026, at FHNW in Brugg-Windisch, international researchers share insights into their latest scientific findings. The E-Commerce Institute Cologne warmly thanks all contributors for their valuable feedback and presents a diverse range of topics – from AI-driven corporate management and ethical governance to philosophical questions surrounding digitalization.
Acknowledgements to All Researchers
We extend our sincere thanks to all researchers who accepted our invitation to present their scientific contributions as part of our LinkedIn feature series and the ISPC 2026 conference. Your dedication makes this conference a vibrant platform for international knowledge exchange between academia and practice.
Research Contributions and Contributors
Rokhsareh Mobarhan (with Roya Anvari, Saba Khergiani & Ali Kadhim Saddam)
Research Topics:
- Impact of Digitalization and Artificial Intelligence on Employee Behaviour in Organizational Settings: Examining the effects of AI implementations on workplace stress, employee perception, and overall efficiency.
- The Impact of Digital Transformation Strategy and Knowledge Management Practices on Marketing Performance: The mediating role of innovation in SMEs to strengthen marketing performance.
Dr. Rusudan Seturidze & Kristine Chikhladze
Institution: Ivane Javakhishvili Tbilisi State University, Georgia
Research Topic: Artificial Intelligence in Higher Education: Perspectives on University Management and Quality Assurance (Track 5): Analyzing the role of AI in university management, data-driven quality assurance, and associated ethical and governance requirements.
Prof. Eter Kharaishvili
Institution: Ivane Javakhishvili Tbilisi State University, Georgia
Research Topic: AI-driven decision-making processes in agriculture. Using Georgian wheat production as a case study, the research compares LSTM forecasting models with traditional methods to optimize resource allocation and food security.
Dr. Natia Kakhniashvili
Institution: Ivane Javakhishvili Tbilisi State University, Georgia
Research Topic: The influence of AI and digital platforms on the financial sector in Georgia, focusing on financial innovations, risk management, and sustainable digital transformation.
Dr. Rachel John Robinson
Research Topic: Barriers and strategies for implementing AI systems in SMEs. The work addresses challenges such as data privacy, algorithmic bias, costs, and practical protocols for ethical governance.
Marina Shioshvili
Research Topic: Information processing in the AI era across different generations in the Georgian labor market and redefining future job requirement profiles.
Dr. Manuel Etzkorn, Masoumeh Tavakoligar gari & Prof. Dr. Harald von Korflesch
Institution: University of Koblenz
Research Topic: Transfer Scouting: Conceptual foundations and analysis of existing AI tools to support technology transfer from public research institutions.
Mirian Ebanoidze
Research Topic: Artificial Intelligence Beyond Modernity, Humanism, and Globalization: Philosophical reflection on AI as a phenomenon questioning the foundations of humanism, subjectivity, and human-machine coexistence.
Dr. Givi Bedianashvili
Title: Doctor of Economic Sciences
Research Context: Preparation and participation in ISPC 2026 in the field of economic sciences.
Frequently Asked Questions (FAQ)
When and where does ISPC 2026 take place?
ISPC 2026 takes place on September 10 and 11, 2026, at the University of Applied Sciences Sciences and Arts Northwestern Switzerland (FHNW) in Brugg-Windisch. A hybrid participation option via Zoom is also available.
What is the main theme of this year’s conference?
The key theme is “Digital and AI Management – Scientific Research and Practical Implementation”, focusing on the intersection of academic AI research and practical application.
Can I attend ISPC 2026 online?
Yes, the conference is designed as a hybrid event. In addition to attending on-site at FHNW in Brugg-Windisch, participants and speakers can also join digitally via Zoom.
How is Artificial Intelligence addressed in the higher education sector?
A key focus (including work by Dr. Rusudan Seturidze) examines the use of AI in university management, data-driven quality assurance, and ethical governance in higher education institutions.
Which application fields outside of management will be highlighted?
Beyond corporate leadership, the conference covers specialized domains such as AI-driven agricultural forecasting (e.g., wheat production), financial technologies, and transfer scouting for research institutions.
Will ethical and philosophical aspects also be discussed?
Yes, contributors like Dr. Rachel John Robinson and Mirian Ebanoidze specifically cover topics such as algorithmic bias, data privacy, ethical guidelines in SMEs, and philosophical questions of humanism in the AI age.
Who should attend the conference?
ISPC 2026 is aimed at researchers, early-career scholars, students, as well as industry professionals and executives interested in data- and AI-driven transformation processes.