Returns management is of crucial importance in online retailing. Only when returns are minimized and handled efficiently can online retailing achieve sustainable success. However, an excessive number of returns is still a major problem for many online retailers. The solution lies in proactive returns management, as this article shows. There are two strategies that make sense …
Calculating the contribution margin is one of the most important business performance calculations and thus an indicator of the profitability of a business. In this article, you will first find a compact overview of the basics of contribution margin accounting. Afterwards, I will present a variant that you can use to calculate the contribution margin …
E-commerce success factors are motors for growth and profitability for every e-commerce company. Used correctly, they can set a flywheel in motion for greater success in e-commerce. With the e-commerce code, the E-Commerce Institute has placed four central success factors at the center of its work, which contribute significantly to the expansion of the leadership …
Calculating customer lifetime value (CLTV) is worthwhile because this indicator has a high potential for success. It is therefore also worthwhile to place CLTV at the center of e-commerce controlling. In this article, I show how customer lifetime value is calculated, how the Data basis is determined, and which control potentials arise with customer lifetime …
The conversion rate is one of the key indicators in e-commerce. You can calculate the conversion rate correctly by observing important distinctions and special features, which are presented in this article. First, the data required to calculate the conversion rate is named and discussed. Then, some empirical empirical results on the conversion rate are presented. …
A marketing concept is an important basis for the successful marketing of your products. This is especially true for marketing on the Internet, so that a suitable online marketing concept is becoming increasingly important. This concept summarizes all the essential information about the online marketing of a company and puts the relevant factors in a …