Author: Annalena Sommer

General Metaverse: What is it and what do companies need to do now?

Metaverse: What is it and what do companies need to do now?

Metaverse is the latest hype in Silicon Valley and the tech giants are investing billions of US dollars. But what is the Metaverse anyway? How can you or should you get in now? Metaverse Metaverse is a vision for a shared online world that does not currently exist. It merges the virtual world, augmented reality …

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E-Commerce Worldwide Online Marketplaces Part 1/2

Worldwide Online Marketplaces Part 1/2

In recent years, the internet boom has given rise to a number of online marketplaces. In a series of articles, we track the growth of online marketplaces and the projection of growth in sales. Understanding what a Marketplace is and the Gross Merchandising Volume (GMV) What is a Marketplace? An online marketplace is an eCommerce …

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Research Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 4/4

Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 4/4

Antonia Terriuolo,  with Margherita Girotto, Anastasiia Chaikovska wrote an excellent  report  on how  smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice. Access the first part here, the second part here and the third part here. Continue to read below, for the fourth and the final part of the report. […] 7. Opinion and Suggestions The following chapter …

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Research Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 3/4

Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 3/4

Antonia Terriuolo,  with Margherita Girotto, Anastasiia Chaikovska wrote an excellent  report  on how  smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice. Access the first part here and the second part here. Continue to read below, for the third part of the report.  6. Innovation and SDGs Having stated previously …

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Research Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 2/4

Report: Impact of Smart Cities, Startups and Co-Working on Gender Equality 2/4

Antonia Terriuolo, with Margherita Girotto, Anastasiia Chaikovska wrote an excellent report on how smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice. To read the first part, click here .  Continue to read below, for the second part of the report.  […] 5. Case Study: Smart Cities and Safe & The …

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Research Report: Impact of Smart Cities, Startups, and Co-Working on Gender Equality 1/4

Report: Impact of Smart Cities, Startups, and Co-Working on Gender Equality 1/4

Antonia Terriuolo, with Margherita Girotto, Anastasiia Chaikovska wrote an excellent report on how smart cities, startups and co-working contribute to gender equality at Ca’Foscari University of Venice.  The first important findings of the report are presented below. 1. Introduction Living in a globalized world has given rise to many opportunities, but also challenges. In a world …

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General Technological Trends in Retail 2022

Technological Trends in Retail 2022

Technological trends in retail 2022 The journey from brick-and-mortar retailing to e-commerce has now moved on to mobile commerce and other technology trends in retailing. Prof. Dr. Richard Geibel explains in an interview why technologies such as 5G will only play a supporting role and voice commerce, on the other hand, has considerable potential. You …

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Event Meta as guest in Cologne

Meta as guest in Cologne

The technology world is upside down. What is this metaverse that you hear and read about everywhere now? Why can it change the world? What are the opportunities for teams, companies and our lives? If you’ve always wondered the same thing, we invite you to attend the guest lecture on Monday, May 9. The lecture …

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Event Guest lectures with TikTok and Meta

Guest lectures with TikTok and Meta

Guest lectures by TikTok and Meta Guest lectures: Fresenius University of Applied Sciences invited two industry experts from the social media world to give a lecture on Friday, April 8. The audience of around 70 had the opportunity to actively participate in the lectures. The first guest lecture was given by Deniz Anic (TikTok). In …

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E-Commerce Marketing Competition and competitive strategies in e-commerce

Competition and competitive strategies in e-commerce

Competitive strategies in e-commerce are essential to establish and manage a company in e-commerce markets in a sustainable and profitable way. The high intensity of competition in e-commerce requires a timely and regular examination of the development of the market and the most important competitors. This article presents the most important competitive strategies and a …

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Digital Management The “E-Commerce Code” – how to steer your online shop to success

The “E-Commerce Code” – how to steer your online shop to success

The E-commerce Code is a strategy and work program for e-commerce businesses. This program can set in motion a flywheel for more growth and success in e-commerce. However, the E-commerce Code is also an indicator-based management tool for e-commerce companies. In this first part of a series of articles, the “E-commerce Code” is developed as …

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Digital Management 3 Questions for Sascha Hoffmann about Digital Product Management

3 Questions for Sascha Hoffmann about Digital Product Management

Prof. Dr. Sascha Hoffmann is Professor of Online Management at the Fresenius University of Applied Sciences in Hamburg. His edited volume “Digital Product Management” was recently published by Springer Gabler. Interview Dear Mr. Hoffmann – “Digital product management” is an abstract term for some people at first. Give us an example to make it concrete …

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General How trustworthy are quality seals?

How trustworthy are quality seals?

Article by Juliane Mischer It only takes a few clicks and the new sweater, smartphone or watch are on their way to us. Online shopping is convenient and part of everyday life for the majority of Germans. Trust in the retailer is a key factor in ensuring that we fill the shopping cart. Many online …

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Digital Management How to prepare for the future of work

How to prepare for the future of work

  Yesterday’s models are not up to the challenges of today. Without a bold new approach for tomorrow, companies will not survive. The challenge – and the opportunity – for companies Talent shortages, digital innovation, and evidence of the effectiveness of remote work have brought to light an uncomfortable reality: companies, by and large, rely …

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General Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 4/4

Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 4/4

Bitcoin Wealth Is Becoming More Evenly Distributed Over Time Widespread Estimates Of Individual Bitcoin Ownership Concentration Are Oversimplified And Irrelevant. Michael Weymans   This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice.   Before reading the second part of the article, …

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General Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 3/4

Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 3/4

Bitcoin Wealth Is Becoming More Evenly Distributed Over Time Widespread Estimates Of Individual Bitcoin Ownership Concentration Are Oversimplified And Irrelevant. Michael Weymans   This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice.   Before reading the second part of the article, …

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General Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 2/4

Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 2/4

Bitcoin Wealth Is Becoming More Evenly Distributed Over Time Widespread Estimates Of Individual Bitcoin Ownership Concentration Are Oversimplified And Irrelevant. Michael Weymans   This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice.   Before reading the second part of the article, …

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General Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 1/4

Bitcoin Wealth Is Becoming More Evenly Distributed Over Time 1/4

How bitcoin wealth is becoming more evenly distributed over time Widespread Estimates Of Individual Bitcoin Ownership Concentration Are Oversimplified And Irrelevant. Michael Weymans This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice. Individual Bitcoin holders’ ownership distribution has been a highly …

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General The future remains omnichannel

The future remains omnichannel

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new article from EHI gives us an insight into the development of omnichannel retailers. Click here for more info!  Online retail ended the Corona year with a big plus. The latest figures from …

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General Retail: Stationary still strong – online growing rapidly

Retail: Stationary still strong – online growing rapidly

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new article from EHI gives an interesting overview of the developments in online retail. Click here for more info! Grocery and e-commerce are winners of the Corona year German online retail recorded strong growth last …

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