Tag: e-commerce

E-Commerce E-commerce could grow more strongly due to inflation

E-commerce could grow more strongly due to inflation

Image source: Pixabay   There is growing hope in the industry that the slump in online retail sales last year was only temporary. According to industry experts, many online retailers should benefit from inflation this year: Germans still want to consume but are watching their money more closely. Online retailing has an advantage in this …

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E-Commerce Usability tips for a successful online business 2023

Usability tips for a successful online business 2023

After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), will tell you which content in the …

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Digital Management Performance marketing: the right strategy for boosting sales

Performance marketing: the right strategy for boosting sales

Image source: Pixabay   For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it even grew by 2,543 percent in this period. How was this achieved? Through the right use of meta platforms …

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Digital Management The side effects of fake reviews

The side effects of fake reviews

Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions.   Image source: Pixabay   According to the latest Bazaarvoice 2022 …

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E-Commerce Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Global e-commerce stocks surged during the early days of Covid-19 but have since slumped. Despite the overall slowing economic activity, key trends suggest e-commerce still has room to grow. What it means for economies, industries, and investors.   Image source: Pixabay   The COVID-19 global e-commerce surge was initially born out of necessity. Online shopping …

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E-Commerce Sustainable online shopping

Sustainable online shopping

Event “How can online shopping be made more sustainable for end customers?” We would like to take a closer look at this question in the next event of the “Sustainable Digitalization” community on November 24, 2022, from 16:00-17:00 with two presentations: Dr. Otmar Lell (Project Manager | ConPolicy Institute for Consumer Policy) – “For better …

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E-Commerce Virtually walk through Dusseldorf for shopping with MYUNA

Virtually walk through Dusseldorf for shopping with MYUNA

Image source: MYUNA MYUNA is a Düsseldorf-based startup founded by two students Antonia Fiorentina Terriuolo and Lea- Sophie Faß combines the desire for sustainable and regional shopping with an innovative digital experience to create an online version of Düsseldorf. While still in college, the idea to create a regional platform for local retail was born and put into …

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E-Commerce Gamification: The E-commerce Channel of Tomorrow?

Gamification: The E-commerce Channel of Tomorrow?

New trend check trade shows the potential of the gaming world for trade. Source: Pexels.com After a two-year break, Gamescom in Cologne, the world’s largest trade fair for computer and video games, opens its doors again and visitors can explore the latest games and trends from the gaming world on site. There are many prejudices against …

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General Retail: Stationary still strong – online growing rapidly

Retail: Stationary still strong – online growing rapidly

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new article from EHI gives an interesting overview of the developments in online retail. Click here for more info! Grocery and e-commerce are winners of the Corona year German online retail recorded strong growth last …

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E-Commerce Building cleaning service cleverly booked: online configurators possible in the B2B sector (Part 1/2)

Building cleaning service cleverly booked: online configurators possible in the B2B sector (Part 1/2)

Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major facility service providers in the B2B sector, …

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Graduation theses Business Model Innovation in e-commerce. A critical analysis of chances and challenges 2/2

Business Model Innovation in e-commerce. A critical analysis of chances and challenges 2/2

Master’s thesis on business model innovation in e-commerce. Welcome to our series of articles on current theses by our students! Alumna Grisilda Miftari wrote an outstanding Master’s thesis in the field of social commerce as part of her Master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Business Model Innovation in e-commerce. A …

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Graduation theses Business Model Innovation in e-commerce. A critical analysis of chances and challenges 1/2

Business Model Innovation in e-commerce. A critical analysis of chances and challenges 1/2

Master’s thesis on business model innovation in e-commerce. Welcome to our series of articles on current theses by our students! Alumna Grisilda Miftari wrote an outstanding Master’s thesis in the field of social commerce as part of her Master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Business Model Innovation in …

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E-Commerce E-Commerce Market Analysis 2021

E-Commerce Market Analysis 2021

7 E-commerce industries in the online marketing check How can your company survive in the competition of online stores? The Searchmetrics E-Commerce Market Analysis 2021 shows you how you can position yourself sustainably with market-specific insights and practical tips for seven selected sectors of German e-commerce. The study contains relevant key figures, analyses and market-specific …

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Digital Management International E-Commerce, Shipping and the environment, in the context of Covid-19

International E-Commerce, Shipping and the environment, in the context of Covid-19

International E-Commerce in the context of Covid-19 An interview on international e-commerce, shipping and the environment as part of Covid-19. The online world accelerated digital purchases and opened the doors to international markets, creating both positive and negative outcomes for the environment. What are the main reasons for a skyrocketed international e-commerce?  Globally, the pandemic …

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E-Commerce Social Commerce – Emergence and Importance

Social Commerce – Emergence and Importance

Social commerce is increasingly seen as a promising option for the future to significantly increase companies’ online sales. No uniform definition has yet been established for the new and promising area of social commerce as an important subarea of e-commerce. Only a few articles and books on the subject of social commerce can be found …

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E-Commerce Marketing Digital identity in B2B e-commerce

Digital identity in B2B e-commerce

More than just a trend: Why proving digital identities is so important Why is it also important to be able to prove a digital identity online? How does it work? The latest article from IFH Cologne reveals exactly that. Read more here!   In the analog world, it’s easy to prove your identity: You show …

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