Tag: e-commerce

E-Commerce Social Commerce – Emergence and Importance

Social Commerce – Emergence and Importance

Social commerce is increasingly seen as a promising option for the future to significantly increase companies’ online sales. No uniform definition has yet been established for the new and promising area of social commerce as an important subarea of e-commerce. Only a few articles and books on the subject of social commerce can be found …

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E-Commerce Marketing Digital identity in B2B e-commerce

Digital identity in B2B e-commerce

More than just a trend: Why proving digital identities is so important Why is it also important to be able to prove a digital identity online? How does it work? The latest article from IFH Cologne reveals exactly that. Read more here!   In the analog world, it’s easy to prove your identity: You show …

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