Image source: Pixabay During the height of the pandemic, consumer behavior changed at an unprecedented rate, resulting in the consolidation of ten years’ worth of e-commerce growth into just ninety days. Shoppers of all ages including millennials, generation Z and older shoppers turned to their devices to purchase groceries, clothing, and home furnishings. The …
Image source: Pixabay The top two obstacles to growth are winning new customers and building people capacity who are doing well by doing good. To help you with the first obstacle, we wanted to share how our Growth CFOs think about eCommerce. We learn a lot when working with CMOs and marketing experts. As …
The interpack trade fair: Conserving resources through digital technologies – Social Commerce. How digital transformations and innovations contribute to a sustainable supply chain. The Interpack trade show in Düsseldorf is the world’s most important packaging and related industries event. From May 04 to 10, 2023, experts and companies will meet here to learn about and …
Due to the intense change in online commerce, companies seek innovative solutions to better market their products and services. One method that is becoming increasingly important is using headless CMS systems in the e-commerce sector. The following article offers a deep insight into headless CMS systems and their importance. Headless CMS systems: developments and significance …
Image source: Pixabay To be successful in retail and e-commerce in the long term, you need to know what your customers want and respond to them in a targeted way. Although numerous data sources promise insights, their full potential is not so easy to tap. IBM iX explains why Customer Data Platforms (CDPs) are …
What must shipping packaging be able to do? In the live talk of the packaging magazine and interpack on 15.02.2023, they want to talk about the challenges that the boom in e-commerce poses for packers and suppliers. What difficulties is the industry facing? What can be done in terms of sustainability and what innovations are …
People’s shopping behavior has changed significantly in recent years. The mail-order business is booming. And with it, the challenges for companies are growing. Shipping speed, parcel volumes, CO2 emissions, sustainability – issues that are becoming increasingly important. That is why these problems should be considered among high-quality experts in the area of e-commerce. The topic …
Image source: Pixabay There is growing hope in the industry that the slump in online retail sales last year was only temporary. According to industry experts, many online retailers should benefit from inflation this year: Germans still want to consume but are watching their money more closely. Online retailing has an advantage in this …
After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), will tell you which content in the …
Image source: Pixabay For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it even grew by 2,543 percent in this period. How was this achieved? Through the right use of meta platforms …
Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions. Image source: Pixabay According to the latest Bazaarvoice 2022 …
Global e-commerce stocks surged during the early days of Covid-19 but have since slumped. Despite the overall slowing economic activity, key trends suggest e-commerce still has room to grow. What it means for economies, industries, and investors. Image source: Pixabay The COVID-19 global e-commerce surge was initially born out of necessity. Online shopping …
Event “How can online shopping be made more sustainable for end customers?” We would like to take a closer look at this question in the next event of the “Sustainable Digitalization” community on November 24, 2022, from 16:00-17:00 with two presentations: Dr. Otmar Lell (Project Manager | ConPolicy Institute for Consumer Policy) – “For better …
Image source: MYUNA MYUNA is a Düsseldorf-based startup founded by two students Antonia Fiorentina Terriuolo and Lea- Sophie Faß combines the desire for sustainable and regional shopping with an innovative digital experience to create an online version of Düsseldorf. While still in college, the idea to create a regional platform for local retail was born and put into …
New trend check trade shows the potential of the gaming world for trade. Source: Pexels.com After a two-year break, Gamescom in Cologne, the world’s largest trade fair for computer and video games, opens its doors again and visitors can explore the latest games and trends from the gaming world on site. There are many prejudices against …
The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new article from EHI gives an interesting overview of the developments in online retail. Click here for more info! Grocery and e-commerce are winners of the Corona year German online retail recorded strong growth last …
Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major facility service providers in the B2B sector, …
Master’s thesis on business model innovation in e-commerce. Welcome to our series of articles on current theses by our students! Alumna Grisilda Miftari wrote an outstanding Master’s thesis in the field of social commerce as part of her Master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Business Model Innovation in e-commerce. A …
Master’s thesis on business model innovation in e-commerce. Welcome to our series of articles on current theses by our students! Alumna Grisilda Miftari wrote an outstanding Master’s thesis in the field of social commerce as part of her Master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Business Model Innovation in …
7 E-commerce industries in the online marketing check How can your company survive in the competition of online stores? The Searchmetrics E-Commerce Market Analysis 2021 shows you how you can position yourself sustainably with market-specific insights and practical tips for seven selected sectors of German e-commerce. The study contains relevant key figures, analyses and market-specific …