Tag: china

E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 2 of Jan Dominik Gunkels article about E-Commerce in China       #3 Insufficient Respect for the Pride and Culture of the Chinese People Chinese are proud people with millennia of celebrated history. If you want to do business with them, they expect that you endear yourself to them. Most products offered based …

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E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 1 of Jan Dominik Gunkels article about E-Commerce in China     How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …

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