In addition to using AI to improve e-commerce for both B2B buyers and sellers, the cloud-based business software company is providing new support for high-volume orders as well as integrated shipping, tax, and checkout services. A “cloud-based business software” refers to applications, tools, or systems that are hosted and accessed via the internet rather than …
In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …
In B2B marketing, remote work and project management programs are widely used. However, according to a study, too few companies are still using platforms for data-based advertising control. The study “Digitalization Level 2023 in B2B Marketing” by the Federal Association of Industrial Communication (bvik) shows that Marketing Technologies (MarTech) now play a central role in …
Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major facility service providers in the B2B sector, …
How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …
Successful sales in times of Corona and beyond Cooperation between ORT Medienverbund and the E-Commerce Institute of HS Fresenius Against the backdrop of the transformation of B2B sales, the E-Commerce Institute of the Fresenius University of Applied Sciences, together with the agency group for sales and marketing ORT, is developing a new type of integrated …
More than just a trend: Why proving digital identities is so important Why is it also important to be able to prove a digital identity online? How does it work? The latest article from IFH Cologne reveals exactly that. Read more here! In the analog world, it’s easy to prove your identity: You show …