Studying e-commerce at Hochschule Fresenius

Studying e-commerce at Hochschule Fresenius

The Hochschule Fresenius is one of the largest private universities of applied sciences in Germany and has shifted its focus to practical higher education in small student groups. With the modern study concepts of the Hochschule Fresenius, students have numerous opportunities to study e-commerce and to qualify for the digital economy and e-commerce.

Hochschule Fresenius- e-commerce studying
The Hochschule Fresenius University of Applied Sciences offers modules about e-commerce

The following courses, specialisations and modules are available for the topics of e-commerce and online marketing if you want to study e-commerce:

Studying e-commerce – the bachelor’s degree program

  • Media and Communication Management
    • Module Fundamentals of E-Business and E-Commerce
    • Focus on online management: electronic commerce, online marketing, social media, internet technology
  • Business Administration
    • Module Fundamentals of E-Business and E-Commerce
    • Focus on online management: electronic commerce, online marketing, social media, internet technology
  • Logistics and Trade
    • Module online trading and innovative distribution systems

Studying e-commerce – the Master’s programs

In the above-mentioned courses of study, early orientation can be combined with a more general education in business administration, especially by choosing the online and e-commerce focus. Business and media psychology electives can also be integrated excellently if you want to study e-commerce at Hochschule Fresenius University of Applied Sciences.

The study concepts at Fresenius University of Applied Sciences are characterized by a multifaceted integration with practical experience, which you can use when studying e-commerce. Students gain insights into e-commerce practice through the following events:

Furthermore, modern technical equipment is available for teaching, which enables them to study e-commerce in an optimal way. High-performance media equipment with two to three projection options is an important basis for interlinking online shop analyses and the presentation of teaching content. A media laboratory, also equipped with modern technology, is also used to conduct “Open Internet” exams in the e-commerce subjects. Here, students are given the task of analysing a given online shop according to specific criteria and making recommendations for optimising the online shop.

It is also important to promote your career when you study e-commerce at Hochschule Fresenius. The university’s Career Center regularly publishes job advertisements, organizes Career Days as internal job fairs and oversees cooperation with the university’s corporate partners. In addition, the work of the lecturers at the Hochschule Fresenius is characterized in particular by the fact that students receive individual support and, depending on their career aspirations, are referred to interested employers within the framework of existing networks.

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