60% share product information with friends or family through Dark Social, and 71% don’t want social media companies to know what they buy: Learn how social media impacts consumer behavior and what businesses can learn from it in our new study. Social media plays a crucial role in shaping consumer behavior, enabling users to discover …
The second day of ISPC 2024, held virtually, brought together leading thinkers and researchers to explore the dynamic interplay of Digital Management and Artificial Intelligence (AI). The day was dedicated to a series of scientific presentations and breakout sessions that covered topics such as the societal impacts of AI, sustainability, and industrial applications. One highlight …
ISPC 2024: A Deep Dive into AI, Digital Health, and Global Innovation Attending ISPC 2024 in Cologne has been an eye-opening experience, filled with cutting-edge discussions on the future of digital management, health, and AI. The second half of the conference opening was just as exciting as the first, with thought-provoking keynote speeches and insightful …
The ISPC 2024 kicked off on Thursday afternoon with a thoughtful start to global collaboration around the topic of Digital Management and Innovations. In this article, we would like to reflect a little on the experiences. Attending the ISPC 2024 conference on digital management in Cologne was a profound experience. It offered valuable insights into …
We are pleased that you will be attending or presenting at the ISPC 2024 Conference – the 4th annual “International Scientific-Practical Conference” – on Thursday, October 10, 2024, and Friday, October 11, 2024. We would like to provide you with the program and all essential information, as well as details about the schedule and venue. …
Numerous dynamic variables are influencing the industry, causing the global Direct-to-Consumer (DTC) e-commerce market to experience unprecedented growth and transformation. This comprehensive market study provides deep insights into the global DTC e-commerce industry, highlighting key challenges, new opportunities, and current trends. The report covers essential topics, including market drivers, constraints, opportunities, the competitive landscape, and …
We are delighted to welcome over 130 authors from 4 continents to ISPC 2024 in Cologne next week. We will have contributions on topics such as artificial intelligence, digitalization, e-commerce, social commerce, transformation, e-health, digital healthcare, sustainability, data protection, and many more current issues. A selection of speakers will be introduced on our LinkedIn page. …
Green Skills are becoming increasingly important in all sectors, but in e-commerce, there is a significant and growing gap in environmental qualifications. To address this challenge, employees must develop climate-related competencies. The e-commerce sector also faces a shortage of experts in sustainability and clean technologies to meet the rising demand across various industries. The urgency …
In the fast-paced world of e-commerce, switching systems is sometimes inevitable. However, the end of one system doesn’t mean the end of the world; instead, it opens up new opportunities. A change often brings a breath of fresh air, offering numerous advantages and chances for optimization. Imagine a road trip. You’re driving your trusty car …
“Incredible! I thought she was a real person!” exclaimed a visitor in amazement after discovering that the livestreamer selling beauty products on a large screen was actually a digital person—a form of AI technology. The digital livestreamer, named Yanxi, has completed over 400,000 hours of livestreaming for more than 5,000 brands. Attracting at least 100 …
Online retailers today face the challenge of standing out in an increasingly competitive market – unless they have specialized in a very specific niche. So, how can they differentiate themselves from the competition and capture the attention of consumers? ECC KÖLN and Riverty have investigated exactly this question. Their study shows that emotional customer engagement …
German Minister for Economic Affairs and Vice Chancellor Robert Habeck is working on an ecommerce action plan. With this plan, the government aims to create a level playing field between European online retailers and Asian platforms like Shein and Temu. A spokeswoman from Habeck’s ministry confirmed to the German business platform *Capital* that an ecommerce …
We are pleased to announce that the schedule for the 4th International Scientific-Practical Conference (ISPC) 2024 on “Digital Management and Artificial Intelligence” is now official! This conference, organized by the East European University (Georgia) in collaboration with IU International University (Germany) and Adelphi University (USA), will take place on October 10 and 11, 2024, in …
The furniture retailer Ikea plans to launch a marketplace where customers can sell their pre-owned Ikea furniture to other consumers. By doing so, the company aims to expand its online revenue. The company has already launched a pilot in Spain and Norway. The Swedish retailer is well-known for its furniture. In several European countries, Ikea …
Cart abandonment remains one of the biggest challenges for online shops in 2024. According to the latest semi-annual report by uptain GmbH, this issue is not only still present but is also showing a tendency to increase. The results are based on data from 10 million users across more than 1,500 online shops. Devices play …
Der MultichannelDay 2024 steht vor der Tür! Am 29. August wird das RheinEnergieSTADION in Köln erneut zum Treffpunkt der E-Commerce-Szene. Mit dem Ziel, den Erfolg des letzten Jahres zu übertreffen, versammelt das Event die besten Köpfe der Branche. Hier erfährst Du, worauf Du Dich freuen kannst – und wer noch kein Ticket hat, kann es …
The countdown is on for this year’s ISPC 2024 in Cologne. Now you have the chance to register for the coveted tickets. In addition to attending in person at our impressive venue, you also have the option to participate online. This hybrid, international conference is being held for the fourth time this year and is …
From a cult catalog to a shopping app with an integrated online marketplace – Otto has successfully mastered digital change. But online retail is facing growing competition from China. Anyone who thinks of classic mail order when they hear the name Otto is definitely wrong. Traditional mail order has long been a thing of the …
The summer months are often a challenge for online retail, as customer interest and sales can decline. Additionally, rising costs and ongoing inflation are making the business environment for e-commerce even more difficult. This year, online retailers not only have to contend with the usual summer slump but also with added economic challenges. Alexandra Anderson, …
We are very pleased to inform you that Springer Nature has just announced the publication of the proceedings from our 3rd annual ISPC 2023 in Tbilisi, Georgia. Our work has already been featured on the publisher’s website and can be previewed there. About the Book: This book presents selected contributions to the International Scientific-Practical Conference …