ISPC 2026 on September 10 and 11: Program, Keynotes, and Online Participation in Switzerland
Abstract
The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, at FHNW in Brugg-Windisch, Switzerland. The conference theme is “Digital and AI Management – Scientific Research and Practical Implementation”.
ISPC is designed as a hybrid conference: participants can attend and present both on-site in Brugg and online via Zoom. September 10 is embedded into the FHNW E-Commerce Best-Practice Day and includes a Scientific Track. Keynotes documented for this day feature Annalena Sommer and Prof. Dr. Richard C. Geibel. September 11 features the final scientific program across ten parallel tracks.
ISPC 2026 in Switzerland: Two Conference Days, One Scientific Focus
The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) in Brugg-Windisch. The conference is jointly organized by FHNW, IU International University, Adelphi University, East European University, and the E-Commerce Institute.
The main theme is “Digital and AI Management – Scientific Research and Practical Implementation”. Thematically, the conference covers digitization in business, management, education, and research.
Essential for participation details is the official hybrid format: ISPC allows both in-person attendance and presentation at the venue in Brugg, as well as online via Zoom Video Conferencing.
September 10, 2026 – First Day of ISPC 2026
The first day of the event on Thursday, September 10, 2026, is embedded into the FHNW E-Commerce Best-Practice Day 2026 and features the Scientific Track of ISPC 2026. The separate Best-Practice Day program is designated as an in-person event at the FHNW Campussaal. However, the official hybrid format with on-site and online participation applies to the overarching ISPC.
Date: Thursday, September 10, 2026
Location: Campussaal, FHNW, Bahnhofstrasse 6, 5210 Windisch, Switzerland
Best-Practice Day Timeframe: 8:30 AM – 8:00 PM
ISPC Format: Hybrid (On-site and Online participation via Zoom)
Documented Keynotes on September 10
| Time | Speaker(s) | Topic |
|---|---|---|
| 10:00–10:30 AM | Prof. Dr. Richard C. Geibel | Digitization in Higher Education and Syntea as an AI-Supported Best-Practice Example at IU International University |
| 5:10–5:40 PM | Annalena Sommer & Prof. Dr. Richard C. Geibel | From Customer Journey to Customer Moment: The Impact of TikTok Shop on Social Commerce in Germany One Year After Launch |
September 10: Bridging E-Commerce Practice and Research
According to the FHNW schedule, the E-Commerce Best-Practice Day features 37 presentations across four tracks: E-Commerce, Scientific Track (ISPC 2026), AI & Agentic Commerce, and Marketplaces & Platforms. Adele Dörner is listed as the moderator for the Scientific Track, alongside several academic professionals moderating other sessions.
For ISPC coverage, it is important to distinguish between the standalone FHNW Best-Practice Day and the overarching hybrid format of ISPC.
September 11, 2026 – Final ISPC Scientific Program
On Friday, September 11, 2026, the final scientific program day of ISPC 2026 takes place. The finalized Management System V34 outlines ten parallel tracks. This program version was finalized on August 18, 2026.
The program starts with Session 1 at 8:45 AM and concludes with Session 10 at 3:00 PM. The individual tracks mix on-site and online participation, with varying proportions depending on the track.
| Track | Topic | Room | Moderator(s) |
|---|---|---|---|
| 1 | AI Strategy, Governance & Responsible AI | 6.1D13 F | Wolfram Pietsch / Charles Richard Baker |
| 2 | AI Applications, Smart Cities & Financial Intelligence | 6.1D09 F | Christian Schachtner / Nino Tavberidze |
| 3 | Digital Consumer Experience, Retail & Marketing | 6.1D51 | Darius Zumstein / Christian Pangaribuan |
| 4 | E-Commerce, Platforms & Digital Business | 6.1D53 | Ulrich Arnold / Alina Holle |
| 5 | AI in Higher Education & Academic Quality | 6.2A03 | Ia Natsvlishvili / Nurdan Kavakli Ulutas |
| 6 | Digital Education, Skills & Internationalization | 6.2A06 | Tatia Gherkenashvili / Tinatin Rodonaia |
| 7 | Agentic AI, Decision Intelligence & Digital Procurement | 6.2A08 | Anouk Hodel / Adele Dörner |
| 8 | Digital Innovation, Knowledge Transfer & Recommendation Systems | 6.2A53 | Manuel Etzkorn / Yvonne Römer |
| 9 | Digital Work, Leadership, Ethics & Society | 6.2D55 | Badri Gechbaia / Giorgi Abashidze |
| 10 | Digital Health, Trust & Societal AI | 6.2D57 | Richard Geibel / Annalena Sommer |
Key People & Deadlines
Prof. Dr. Richard C. Geibel is a member of the Conference Organization Committee and delivers both keynotes on September 10—the first independently and the second alongside Annalena Sommer.
Prof. Dr. Darius Zumstein is also a member of the Conference Organization Committee for ISPC 2026.
Important Deadline: The official deadline for submitting presentation slides and full papers is September 1, 2026.
Frequently Asked Questions (FAQ)
When will ISPC 2026 take place?
ISPC 2026 takes place on September 10 and 11, 2026.
Where will ISPC 2026 be held?
The venue is FHNW in Brugg-Windisch, Switzerland. The E-Commerce Best-Practice Day on September 10 takes place in the Campussaal at FHNW, Bahnhofstrasse 6, 5210 Windisch.
Can participants attend ISPC 2026 online?
Yes. Official ISPC documents state that the event follows a hybrid format. Participants can attend or present both on-site in Brugg and online via Zoom.
Is September 10 also part of ISPC 2026?
Yes. ISPC 2026 spans September 10 and 11. On September 10, the Scientific Track of ISPC is embedded into the FHNW E-Commerce Best-Practice Day.
Who is delivering the two keynotes on September 10?
Prof. Dr. Richard C. Geibel delivers the first keynote from 10:00 to 10:30 AM. From 5:10 to 5:40 PM, Annalena Sommer and Prof. Dr. Richard C. Geibel co-present the second keynote.
Which topics are featured on September 11?
The final program includes AI Strategy, AI Governance, Responsible AI, Smart Cities, Financial Intelligence, Digital Consumer Experience, E-Commerce, Higher Education, Digital Education, Agentic AI, Knowledge Transfer, Digital Work, Ethics, Society, and Digital Health.
What is the submission deadline for presentations and full papers?
The official deadline for presentation slides and full paper submission is September 1, 2026.