Abstract The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, at FHNW in Brugg-Windisch, Switzerland. The conference theme is “Digital and AI Management – Scientific Research and Practical Implementation”. ISPC is designed as a hybrid conference: participants can attend and present both on-site in Brugg and online …
Abstract The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, centered around the theme “Digital and AI Management – Scientific Research and Practical Implementation”. Two keynotes in the Scientific Track are scheduled for the first day of the conference on Thursday, September 10, 2026. In the morning, …
As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …