Abstract The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, at FHNW in Brugg-Windisch, Switzerland. The conference theme is “Digital and AI Management – Scientific Research and Practical Implementation”. ISPC is designed as a hybrid conference: participants can attend and present both on-site in Brugg and online …
Abstract September 11, 2026 marks the scientifically oriented second conference day of the 6th annual International Scientific-Practical Conference (ISPC 2026). The current ISPC management system lists 95 presentations in ten parallel hybrid tracks for Friday. The topics range from AI Strategy, Governance and Responsible AI to Digital Higher Education, Digital Marketing, E-Commerce and Knowledge Transfer, …
Abstract In a few weeks, the new academic book “Digitalization in Germany – Best Practices, Challenges, and Impulses for Companies” will be published by Springer Gabler. Edited by Prof. Dr. Richard C. Geibel (Head of the E-Commerce Institute Cologne), Dr. Ulrich Arnold, and Martin Hoelscher, this edited volume provides a well-founded analysis of the current …
Abstract The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, centered around the theme “Digital and AI Management – Scientific Research and Practical Implementation”. Two keynotes in the Scientific Track are scheduled for the first day of the conference on Thursday, September 10, 2026. In the morning, …
The healthcare system is facing profound structural changes. At the upcoming hybrid 3rd IU Healthcare Symposium in Cologne, experts will discuss forward-looking concepts, digital transformations, and scientific findings within the modern nursing and healthcare landscape, both on-site and in the digital space. The Cologne metropolitan region is increasingly establishing itself as a central hub for …
This professional report documents the 3rd IU Health Symposium in Cologne, led by Prof. Dr. Richard C. Geibel. The focus lies on the content development of the Springer anthology “Digital Health in Germany”. By merging theory and practice, the foundation for the expanded 2026 edition is being established. The symposium continues the tradition of scientific …
Abstract Generative Engine Optimization (GEO) marks the evolution of content marketing: moving away from traditional link rankings toward integration into AI-generated responses. In an era where systems like ChatGPT, Gemini and Perplexity create independent narratives, visibility is defined by citation frequency, semantic precision and E-E-A-T signals. Those who learn today how to prepare content to …