Tag: Prof. Dr. Richard C. Geibel

Digital Health Technical Report: 3rd IU Symposium on Digital Health in Germany

Technical Report: 3rd IU Symposium on Digital Health in Germany

This professional report documents the 3rd IU Health Symposium in Cologne, led by Prof. Dr. Richard C. Geibel. The focus lies on the content development of the Springer anthology “Digital Health in Germany”. By merging theory and practice, the foundation for the expanded 2026 edition is being established. The symposium continues the tradition of scientific …

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Content Marketing GEO: Brand Visibility in the Era of AI Models

GEO: Brand Visibility in the Era of AI Models

Abstract Generative Engine Optimization (GEO) marks the evolution of content marketing: moving away from traditional link rankings toward integration into AI-generated responses. In an era where systems like ChatGPT, Gemini and Perplexity create independent narratives, visibility is defined by citation frequency, semantic precision and E-E-A-T signals. Those who learn today how to prepare content to …

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