Tag: SpringerNature

Research New Springer Publication: The Customer Moment – How Social Commerce Is Reinventing the Customer Journey

New Springer Publication: The Customer Moment – How Social Commerce Is Reinventing the Customer Journey

Abstract: Prof. Dr. Richard C. Geibel and Ulrich Arnold have published a new contribution with the renowned Springer publishing house: “Die innovative Customer Journey im Social Commerce” (The Innovative Customer Journey in Social Commerce). The article develops the concept of the “Customer Moment” – the condensed, impulse-driven purchase decision process that replaces classical multi-stage customer …

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Digital Health Digital Empowerment in Healthcare: Prof. Dr. Geibel in Springer Anthology

Digital Empowerment in Healthcare: Prof. Dr. Geibel in Springer Anthology

Abstract Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute Cologne, has contributed two groundbreaking chapters to the new Springer anthology “Digital Empowerment in Healthcare.” Published in 2026, this interdisciplinary work explores how digital technologies and Artificial Intelligence can promote a fairer and more sustainable healthcare system. Prof. Dr. Geibel’s contributions focus on the …

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