Social Proof Social proof is a decisive factor in social commerce that strengthens consumer trust and positively influences purchasing decisions. Various forms of social proof, such as customer reviews, influencer recommendations and social media activities, are particularly effective. Customer reviews Customer reviews are one of the most common and effective forms of social proof. According …
The final chapter of the Online Shopper Trends Report introduces three key buyer personas, identified based on their specific shopping behaviors in e-commerce. Just in time for the peak season, DHL eCommerce has released the concluding chapter of its global Online Shopper Trends Report. This chapter delves deeper into the behaviors of consumers behind the …
On the second day of ISPC 2024, a special focus was placed on a breakout session that addressed the growing importance of social commerce in today’s digital landscape. Led by experts Kelly Schütz, Sebastian Arend, and Richard C. Geibel, the session explored how companies are utilizing social commerce to improve their operations and the challenges …
60% share product information with friends or family through Dark Social, and 71% don’t want social media companies to know what they buy: Learn how social media impacts consumer behavior and what businesses can learn from it in our new study. Social media plays a crucial role in shaping consumer behavior, enabling users to discover …
E-commerce has changed the way we shop by providing customers worldwide with convenience and accessibility. Social commerce, which combines social networks and online shopping, has emerged as a significant force in recent years. With the increasing importance of social media platforms and the growing preference for personalized shopping experiences, the question arises about the future …
The trading platform eBay is cutting a thousand jobs – the explanation is that the workforce and expenses have grown faster than the business. And there have been many layoffs at other online retailers recently. What’s going on? According to Richard C. Geibel, Managing Director of the eCommerce Institute Cologne, this is clearly a consequence …
In 2024, a milestone is marked in E-commerce. Technological innovations such as artificial intelligence and evolving consumer demands open up new perspectives and challenges for businesses. Five trends, from AI to sustainability, will significantly influence online commerce in 2024. Key developments include increased adaptability to market trends, necessitating more efficient operational structures. This involves the …
Live shopping on the internet: Is it a trend with a future? ‘We expect that by 2030, ten percent of online commerce will take place in this form,’ says Richard Geibel, Director of the E-Commerce Institute Cologne, in an interview with Judith Schulte-Loh, WDR5. Below is the transcript. Judith Schulte-Loh, WDR5: For many of us, …
TikTok plans, according to a report from The Information, to ban links to external e-commerce websites. However, TikTok denies this claim. According to the report, the company aims to compel people to use the TikTok Shop if they want to purchase an item. According to the report, it is expected that the TikTok Shop will …
Image source: Pixabay E-commerce has changed the way we shop, bringing convenience and accessibility to customers all over the world. Social commerce, which combines social networking and online shopping, has grown as a major force in recent years. With the expanding importance of social media platforms and the growing preference for personalized buying experiences, the …
Customers rely primarily on User-Generated-Content (UGC) when making purchasing decisions, according to a study by Bazaarvoice. Social media is also becoming increasingly established as an everyday distribution channel. UGC stands for “User-Generated-Content” and refers to content created and published by users, such as reviews, photos, or videos, on online platforms and social media. These contents …
Image source: Pixabay Over the last decade, the burgeoning creator economy — which centers on individuals creating and monetizing digital content — has supercharged the growth of social commerce. The evolution of social media platforms making high-production value content, particularly video, more accessible has caused a boom in viewership. More consumers using social platforms …
New companies and start-ups are constantly emerging in the fast-growing e-commerce and social commerce areas. These often concentrate very intensively on content-related activities and neglect the necessary financial and accounting requirements for an economically successful company. Accounting software for online companies – importance and advantages In times of digitalization, companies have to adapt to new …
Review of the interpack trade fair: The E-Commerce Institute, represented by the head of the institute Prof. Geibel and a project manager of the institute, Victoria Frings, had the opportunity to give an exciting live lecture on social commerce at the Interpack trade fair 2023 on Friday, 05.05.2023. The talk was also recorded on live …
The interpack trade fair: Conserving resources through digital technologies – Social Commerce. How digital transformations and innovations contribute to a sustainable supply chain. The Interpack trade show in Düsseldorf is the world’s most important packaging and related industries event. From May 04 to 10, 2023, experts and companies will meet here to learn about and …
As part of her master’s degree at the Fresenius University of Applied Sciences in Cologne, alumna Victoria Frings wrote an outstanding master’s thesis in the field of digital innovation and development entitled: “Social commerce and its future development in the beauty industry with a focus on TikTok and Instagram as key platforms.” The thesis deals …
On 28. February we would happy to invite you to our event – Cologne agency club – powered by GründerFinanz & HISCOX! Kölner agenturclub – powered by GründerFinanz & HISCOX is a series of events at which Cologne agencies exchange views on current topics of the industry and Cologne as an agency location. The aim …
People’s shopping behavior has changed significantly in recent years. The mail-order business is booming. And with it, the challenges for companies are growing. Shipping speed, parcel volumes, CO2 emissions, sustainability – issues that are becoming increasingly important. That is why these problems should be considered among high-quality experts in the area of e-commerce. The topic …
Richard C. Geibel talks about the currently very fast-growing field of social commerce, which represents a new type of combination of social media and e-commerce. On the one hand, functions of e-commerce are adopted in the social media platforms (esp. Instagram, meta, YouTube, TikTok) and on the other hand, elements of social media are …
Almost three-quarters of German consumers are now influenced by product reviews, photos and videos of other shoppers on the Internet when shopping. Shopping via social media channels is also becoming increasingly popular, as a study by the software manufacturer Bazaarvoice shows. Photo by Brooke Cagle on Unsplash The survey with more than 7,000 respondents, including …