The SEO trends are constantly evolving. For 2024, several key trends are emerging that will be crucial for future success in search engines. What developments are relevant, and how can companies integrate them into their everyday marketing? A guest contribution from Jonas Polfuß Search Engine Optimization (SEO) has evolved into a complex discipline that combines …
Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions. Image source: Pixabay According to the latest Bazaarvoice 2022 …
Trust and orientation – How do customer reviews convince when buying online? Whether at Amazon, Tripadvisor or Lieferando – those who consume on the Internet can fall back on countless customer reviews. These have now been examined in detail by Prof. Dr. Sascha Hoffmann, Professor of Business Administration and Online Management, and psychologist and lecturer …
7 E-commerce industries in the online marketing check How can your company survive in the competition of online stores? The Searchmetrics E-Commerce Market Analysis 2021 shows you how you can position yourself sustainably with market-specific insights and practical tips for seven selected sectors of German e-commerce. The study contains relevant key figures, analyses and market-specific …