Tag: online-marketing

Digital Management How do customer reviews convince when buying online?

How do customer reviews convince when buying online?

Trust and orientation – How do customer reviews convince when buying online? Whether at Amazon, Tripadvisor or Lieferando – those who consume on the Internet can fall back on countless customer reviews. These have now been examined in detail by Prof. Dr. Sascha Hoffmann, Professor of Business Administration and Online Management, and psychologist and lecturer …

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E-Commerce E-Commerce Market Analysis 2021

E-Commerce Market Analysis 2021

7 E-commerce industries in the online marketing check How can your company survive in the competition of online stores? The Searchmetrics E-Commerce Market Analysis 2021 shows you how you can position yourself sustainably with market-specific insights and practical tips for seven selected sectors of German e-commerce. The study contains relevant key figures, analyses and market-specific …

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