Tag: Formula

General Customer Lifetime Value (CLTV) – Calculate the code correctly

Customer Lifetime Value (CLTV) – Calculate the code correctly

The calculation of the Customer Lifetime Value (CLTV) is worthwhile because this indicator has a high potential for success. It is therefore also worthwhile to put the CLTV at the centre of e-commerce controlling. In this article, I show how the customer lifetime value is calculated, how the database is determined and what control potentials …

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